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Carla Jack
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81 followers
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Carla's posts

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Easy to plan content strategy with the TOFU, MOFU, BOFU model. 

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Goes into a lot of detail but basically argues against the 'single h1' rule for a page... "if a webpage had discrete sections, potentially with multiple topics each with their own meaningful label."

"HTML5 makes all these things possible through the introduction of its semantic elements and the HTML5 document outline algorithm."

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All the more reason to embrace omni channel marketing...
Daily stay humble reminder: eCommerce is important, Commerce still king!

To those of us here it might seem like Amazon rules the world, Netflix is King, and digital is killing everything. OMG! OMG! OMG!

Even in the most obvious area, computers and electronics, eCommerce is just 25% of commerce.  The pie to win for digital is huge, but for the conceivable future focus on creating a non-line strategy if you want to win big.

Data: http://goo.gl/PEID5o
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Liking the   #johnolivershow  

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Great article: check out the interactive "Customer Journey to Purchase: Benchmarks Dashboard" at the end with regional/industry interaction stats.

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Great infographic for Promotional Campaigns. Mostly UK stats but some international trends in there. 

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Kind of wishing I didn't have to work or tend the house and garden for a few days so I could gain some interesting new knowledge instead.

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Love discovering older articles with longer lasting insights. I think it's worth taking the "The Aggregation of Marginal Gains" approach on-board with my next campaign launch. 

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The day has finally come & I'm so happy the behavioral tracking and remarketing features are finally available on UA!
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