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Carla Gentry
Works at Analytical Solution - Data Mining is about explaining the past and predicting the future by means of data analysis.
Attended University of Tennessee
Lives in Louisville, KY
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Carla Gentry

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Carla Gentry

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What is comes down to is that delivering a single message to your entire customer base is an inherently flawed strategy. High-value customers, frequent browsers, seldom purchasers, brand enthusiasts and first-time visitors are all differently characterized and must be engaged uniquely. http://www.business2community.com/marketing/spray-pray-doesnt-work-identify-target-micro-segments-01645933#IA2j7TIHGUhByLvR.97
As marketers, we’re all trying to improve the customer experience and increase conversions. We have these things in common. However, some marketers are much better at doing so than others. What is…
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Carla Gentry

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Data scientists are inquisitive: exploring, asking questions, doing “what if” analysis

https://www.pinterest.com/DataNerd/data-science/
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Data science exists to solve business problems and, in a marketing context, it requires intimate understanding of business needs.

http://www.gartner.com/smarterwithgartner/does-your-marketing-team-need-a-data-scientist/
Why companies are using data science to solve marketing problems.
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Carla Gentry

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25 Most Influential #WomenLeaders http://getvoip.com/blog/2015/03/24/women-in-cloud. “The past two decades have seen a huge surge of women taking on key roles in the world of emerging technology. When we decided to put together this list, we were thrilled to discover dozens of outstanding ...
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Carla Gentry
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Freelance Data Scientist for HIRE -> Carla Gentry - IBM Insight in Vegas https://lnkd.in/bB3gBRj
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Do you know Nothing when you see it — Amelia McNamara https://youtu.be/hps9r7JZQP8 via +YouTube
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Love this one - Thanks Cathy O'Neal!!!

The book does raise acute awareness about the vigilance of data scientists. The choices they make in constructing models, she says, shouldn’t just be about logistics, profit, and maximizing efficiencies. They need to be about fairness, too.

http://www.bloomberg.com/news/articles/2016-08-24/a-math-nerd-wants-to-stop-the-big-data-monster
Financial reformer Cathy O’Neil learned the hard way that algorithms can produce terrible consequences.
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I realized that same logic applies with the power to think. If you make calculations on daily basis, your calculations become more reflexive and accurate.
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Jef Allbright's profile photoCarla Gentry's profile photo
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I understand, I have to "translate" a lot of things for business people but analytical thinking is a great thing :)
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Work
Occupation
Data Scientist
Skills
SAS, SPSS, SSIS/SSAS/SSRS, R...etc
Employment
  • Analytical Solution - Data Mining is about explaining the past and predicting the future by means of data analysis.
    President, 2 - present
    What can your data tell you, that you don’t already know? Data Mining is about explaining the past and predicting the future by means of data analysis. We are collecting more data than ever before, yet many organizations are still looking for better ways to obtain value from their data and compete in the marketplace. How old are my customers, did they go to college, do they have children, where do they live, where do they shop, what is their annual income, etc? I bet you can answer most of these questions with your existing data! Have millions of records, that my specialty! The stocking layout in a grocery store has been designed to increase the dollar amount you purchase. Cereal is not next to milk, so you have to walk past other tempting items to buy both. This was designed using the analysis of data from shopping receipts. How can my data save or make me money?
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Louisville, KY
Previously
Chattanooga, TN - Chicago, IL - Savannah, GA - Atlanta. GA - Middletown, PA - Seoul, Korea - Munich, Germany
Story
Tagline
What can "your" data do for you?
Introduction
Proud data nerd and data scientist at Deloitte

 
Follow me on Twitter

Bragging rights
18 years experience with data analysis. More skills and recommendations at www.skillpages.com/carla.gentry and http://www.linkedin.com/in/datanerd13
Education
  • University of Tennessee
    Mathematics, 1993 - 1998
  • University of Tennessee
    Economics, 1993 - 1998
  • University of Chicago
    Mathematics, 2002 - 2002
Basic Information
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Female
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Carla Gentry's +1's are the things they like, agree with, or want to recommend.
Phys.org
plus.google.com

Science, Research, Technology, Physics, Nanotech, Space News

Look at batch and big data reporting as integrated, not separate, IT app...
www.techrepublic.com

Know the different roles that batch reports and big data play within your organization in order to find the right balance when integrating t

Big data sucess needs analytics and programming skills
www.v3.co.uk

Data scientists have a core role to play in big data analysis

Kicking Off A Data Science Project: 4 To-Dos - InformationWeek
www.informationweek.com

Be properly prepared before diving into a data mining expedition, veteran data scientist Carla Gentry advises.

Uber temporarily suspends service in Portland
www.pcworld.com

The move comes following a lawsuit from the city against Uber

UBIC Brings Big Data Analysis to the Pharmaceutical Industry
www.healthtechzone.com

Pharmaceutical companies conduct research on a wide range of health conditions to come up with the therapy that will improve the lives of mi

How enterprise storage has coped with 30 years of data growth
www.itproportal.com

Today, we are accustomed to talking about terabytes and even exabytes when it comes to our data storage needs. But 30 years ago things were

96% of providers say they can’t handle big data, analytics | HealthITAna...
healthitanalytics.com

Ninety-six percent of hospitals are unprepared to fully leverage the power of big data and advanced clinical analytics due to immature healt

“Dude, you get to blow up stuff”: The moral awakening of a Navy man
www.salon.com

We had become so desensitized to death we laughed at violent YouTube videos. I wanted more than blind patriotism

The Women Behind The Data
blog.sqreamtech.com

Big Data is being mentioned left and right, but what isn’t being mentioned are the women behind the data. As a woman involved with a Big Dat

Big Data's Big Meaning For Marketing
www.forbes.com

By Fatemeh Khatibloo Big data this, big data that. Hardly a day goes by when we're not bombarded with messages about the big data platforms

How big data helped the Norman Rockwell Museum grow revenue
www.itworld.com

With the help of DigiWorksCorp, the Norman Rockwell Museum leveraged its transactional data and big data analytics to increase second-time p

Embarcadero Technologies Acquires ERwin Data Modeler: Now What? - DATAVE...
www.dataversity.net

Embarcadero Technologies has purchased CA ERwin Data Modeler. What does that mean for you and your organization?

The hype around big data - New Media and Marketing
www.newmediaandmarketing.com

The hype machine is on high when it comes to big data.

Data Size Matters [Infographic] - datascience@berkeley
datascience.berkeley.edu

KB, MB, GB…these are all measurements we understand. But how much does a terabyte hold? How many DVDs would it take to reach a zettabyte? An

Web engineer talks future of industrial data | Campus | Indiana Daily St...
idsnews.com

Dean Allemang, the leader of the web engineering company Working Ontologist LLC, says the continuously changing world of technology has led

Thailand Grabs World Record for Largest Human Christmas Tree
blogs.wsj.com

Surrounded by the buzz of Bangkok’s swanky shopping district, 852 youths joined together in the holiday spirit on Friday to set a new Guinne

AKA Ingram Micro -> Don't work here unless you don't want a life - in my opinion, it's a horrible place to work - Louisville, Ky office! Everyone I know there has stories that would make a grown man cry, what WON"T they do for T-Mobile? If I thought reporting them to labor board would work, I'd be on the phone now! They treat their managers like slaves, too bad all the workers can't afford to walk out!
Public - 10 months ago
reviewed 10 months ago
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