- Thomson-Reuters CorporationDigital Marketer, 2014 - presentDigital Marketing Expert, 3 - present Support the development and implementation of SEO and Search Marketing best practices.
- IcrossingSEO, 2013 - 2013SEO Engagement lead for national service account. Working across channels digital marketing, social media and development to reach communal goals, utilize budget and meet client objectives.
- CHANNEL INTELLIGENCE INCAccount Manager, 2011 - 2012Product syndication and management to destinations such as Google Product Search, Amazon, Shopzilla, Shopping.com, Pricegrabber, Nextag and more. Consult on SEO and SEM initiatives such as product name enhancements and Google Product Extensions.
- Chapman Interactive IncSEO, 2003 - 2011Internet consultant, providing clients with a full line of services including, Search Engine Optimization, (SEO), Search Engine Marketing (PPC - SEM) and local search & maps optimization. analytics, and email marketing.
- VivendiExecutive Producer, 2000 - 2003Executive Producer for the development and distribution of commercially viable software solutions, addressing educational challenges nationwide. Led a staff of 40 employees and contractors. Expertly generated and managed operational budgets larger than $10M. Actively addressed potential learning-environment impact due to emerging technologies. Collaborated with senior management to identify improvement needs and action plans. Drove superior management of Question and Answer and Technical Support unit. Oversaw Documentation and Graphic Design units. Designed and developed contents of various curricula. Generated and marketed product websites. Performed professional presentations to national groups and participated in conferences, to drive sales.
610 Opperman Dr, Eagan, MN 55123
Hi, Carl Chapman here. Digital Marketer with expertise in Search Advertising, Email Marketing and Search Engine Optimization. When time allows, I head for Alaska to photograph wildlife. It helps off-set a very technical life.
- Northern Arizona UniversityM.Ed Leadership, 1992 - 1994
- Northern Arizona UniversityB.S. Broadcasting, 1978 - 1982
- Arizona State UniversityBusiness, 1991 - 1992
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