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Cardinal Path

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DoubleClick for Publishers (DPF) for Google Analytics Premium and DoubleClick Ad Exchange for all Google Analytics users will allow publishers to understand the intersection of their content and monetization strategies better: cpath.it/1PQCNwU
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Cardinal Path

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Cardinal Path’s President and co-founder John Hossack explains why innovation is at the core of everything that his company does in order to be successful, and shares his views on the changing notion of innovation in digital analytics: cpath.it/1Vc6eYn.
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Cardinal Path

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Up and Running with Google Analytics Premium 

Learn about the advanced features and integrations of Google Analytics Premium to better understand if the solution is right for you.
Whether you are using the standard version of Google Analytics and are considering an upgrade to the paid, premium version or you're already using GAP and want to step up your use of the platform for significant ROI, this is a must-watch session for you: cpath.it/1Rncv3C
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QUESTION / STATEMENT 2... There is an abundant lack of language in our lexicon describing MUCH that happens in the computer world and interwebs (trying to be funny)   WE ALL NEED TO COME UP WITH SOME COMMON INDUSTRY ABBREVIATIONS:


High valued Geo-Targeted modified word group? NO WAY    WAY TOO LONG!   How about HGWG?  Thats an abbreviation.   EASY 2 remember     Talking about Anylitics and adwords at the same time sucks as well    what about   AA     Like alcoholics anonymous  because its like your drunk trying to figure out occam's razor awesomeness
   
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Cardinal Path

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Only 58% of top online retailers use a Tag Management System. Is your organization fully utilizing a TMS to dominate the #ecommerce market? http://cpath.it/1luHNtX  
Cardinal Path's whitepaper explains how leading ecommerce organizations are managing the collection of data from their websites.
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Great read on the importance of #KPI  Frameworks when trying to organize your data in context with business objectives from Cardinal Path's own, +Nick Iyengar!  http://cpath.it/1MX4CQU
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Cardinal Path

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Google's new #CustomerMatch  is the latest enhancement for marketers to more effectively target specific customers. Get the Cardinal Path POV here from +Alan Amerault: http://cpath.it/1Q9FMOT
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Have them in circles
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Cardinal Path

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Join Cardinal Path and the American Marketing Association for a webinar on Omni-Channel Marketing with Data Management Platforms: cpath.it/1PguBzn

Achieving Omni-Channel Marketing with Data Management Platforms (DMPs)

Jan 26, 1:00 PM ET. DMPs unify online and offline data to help you understand customer behavior across every touchpoint. Find out why DMPs are such hot-ticket items for organizations ready for next-gen digital marketing capability: cpath.it/1PguBzn
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Need to perform a deep analysis on your conversion funnel to answer questions that your web analytics tools don't provide you? Use BigQuery to create complex queries to quickly analyze Google Analytics page-hit data: cpath.it/1JIZW1F
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Why are so many top online retailers not using a Tag Management System (TMS) yet, while others are using more than one? We assembled a panel of experts to discuss this question and other insights from the recent State of Digital Marketing Analytics in the Top 500 Online Retailers report: http://cpath.it/1OJBARE

Cardinal Path's experts discuss the use of analytics platforms and Tag Management Systems (TMS) in the top online retailers: http://cpath.it/1OJBARE
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Great read by  +Alex Clemmons & +Bill Tripple on measuring content consumption in Google Analytics.
 
Measuring Page Velocity with Google Analytics
/via +Online Behavior and +Cardinal Path  #measure   #analytics  

"One of the most basic questions asked by marketers is: "How much content is being consumed on my website?" Traditionally, content consumption has been measured through the use of pages per session (total pageviews / total sessions). This metric has served as a simple barometer for content consumption for many years, but it has its limitations: namely that we can't drill down to easily see which page(s) on the website are actually driving additional content consumption vs. which pages are just the most popular."
One of the most basic questions asked by marketers is: "How much content is being consumed on my website?" - In this article you will learn an advanced technique called Page Velocity to help you answer that question on Google Analytics.
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Cardinal Path

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Check out this blog on +Online Behavior for a solution to running semi-automated Google Analytics tasks created by Cardinal Path’s own David Xue! http://cpath.it/1WzquYR 
Tired of manually clicking through the Google Analytics interface to retrieve data? Want to take advantage of the Google Management API, but the functions you need just aren't available? Well then, read this article to learn an easy way to perform such tasks in a semi-automated way.
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Cardinal Path

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Is your organization utilizing the "4 Ps" of digital marketing and analytics to optimize your digital channels?
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Have them in circles
1,066 people
Dynamic Yield's profile photo
David Duran's profile photo
Michael Watkins's profile photo
Mieszko Czyzyk's profile photo
Tim Wilson's profile photo
Jonas Dohlmann's profile photo
Joe Loeppky's profile photo
Sapient Nitro's profile photo
Ariff Kamal's profile photo
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480.285.1622
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Cardinal Path 301 W. Warner Rd, Suite 136 Tempe, AZ 85284 US
Cardinal Path 1140 Pender St. W, Suite 840 Vancouver, BC V6E 4G1 CA
Cardinal Path 122 S. Michigan Ave, 9th Floor, Chicago, IL 60603 US
Cardinal Path 71 Bank St, 4th Floor Ottawa, ON K1P 5N2 CA
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We activate your data, and create competitive advantage. We focus on empowering confident decisions.
Introduction

We are a dedicated team of passionate, award-winning analysts, statisticians, academics, developers – some of the top minds in digital intelligence.

Together, we help our clients unlock the value of their data across a wide digital footprint, sharing all that we know and empowering confident decision-making that creates sustainable growth.