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Identifying and preventing Personally Identifiable Information (PII) in your Google Analytics account is important. Discover how: http://cpath.it/2dpEK2s
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Marketers know that they need to be making data-driven decisions, yet they are drowning in data coming in from various channels and most organizations are still challenged to develop and execute on a proper digital strategy: http://cpath.it/2cUOswZ
Discover why high turnover in CMOs are linked to digital and data analytics challenges and what to do about it.
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Do you have a dashboard you never use? Our experts weigh in on 7 best practices that allow you to obtain the best business value from your data visualization solution: http://cpath.it/2bTHIxp
3 common reasons why data visualization dashboards fail, and 7 best practices to make sure they don’t
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Explore which measure of marketing success is best for your organization. Data Driven Attribution and Media Mix Modelling vary across several key factors and your organization's method of success with typically depict the best measure to be used. http://cpath.it/2bih5Ui
Figure out whether Data Driven Attribution or Media Mix Modelling is best suited to your organization’s needs.
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In his latest Marketing Land article, Cardinal Path's Nick Iyengar discusses the three most common issues organizations face with digital dashboards projects: http://cpath.it/2bDcugt.
Learn about how to avoid the three most common issues with dashboarding projects by reading Nick Iyengar
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Discover how to move beyond displaying data with marketing dashboards the way they are intended: simple views of the marketing impact on the business with actionable insights, recommendations, and ‘what-if’ scenarios. http://cpath.it/2bkDss7
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The new Audience Network feature allows Facebook to draw upon their vast demographic data from people’s profiles to create a one-stop advertising solution for display/social marketers: http://cpath.it/2d5l9bI
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Discover how a robust measurement framework can serve as a strategic “north star” to guide all analytics, and execute on marketing initiatives that align toward a common business goal.http://cpath.it/2cGu2aG
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Learn how to create and interpret Google Analytics Shopping Behavior and Checkout Behavior reports. Discover how these reports can provide a richer, more detailed visual report of the activities users have while engaging with your Ecommerce site.http://cpath.it/2cbfKxR
Technical step by step guide for implementing Google Analytics Shopping Stages
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Missed our Marketer’s Guide to Digital Dashboards webinar? Watch it on-demand now! Discover why so many dashboards end up failing, how to save yourself from dashboard disaster, and set yourself up to deliver actionable insights for business users. http://cpath.it/2bmB53q
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Progress from a beginner Tableau user to an intermediate level with our online course: http://cpath.it/2b48d5T. Learn data visualization best practices and get the tools you need to put your knowledge to work immediately.
Learn Tableau live, online. It
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Attribution needs to be evaluated to ensure that your end goals and ways of measuring them are giving the most accurate results. Organizations need to ensure that data-driven attribution model doesn’t steer incentives away from your true business goal. http://cpath.it/2aZouGc
How to prevent your attribution model from incentivizing marketers to “game” the system
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We activate your data, and create competitive advantage. We focus on empowering confident decisions.
Introduction

We are a dedicated team of passionate, award-winning analysts, statisticians, academics, developers – some of the top minds in digital intelligence.

Together, we help our clients unlock the value of their data across a wide digital footprint, sharing all that we know and empowering confident decision-making that creates sustainable growth. 

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480.285.1622
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Cardinal Path 55 North Arizona Place, Suite 203 Chandler, AZ 85225 U.S.
Cardinal Path 1140 Pender St. W, Suite 840Vancouver, BC V6E 4G1 CA
Cardinal Path 122 S. Michigan Ave, 9th Floor,Chicago, IL 60603 US
Cardinal Path 317 Adelaide Street West, 7th Floor Toronto, ON M5V 1P9 CA