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Cardinal Path

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Missed our Marketer’s Guide to Digital Dashboards webinar? Watch it on-demand now! Discover why so many dashboards end up failing, how to save yourself from dashboard disaster, and set yourself up to deliver actionable insights for business users. http://cpath.it/2bmB53q
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Cardinal Path

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Progress from a beginner Tableau user to an intermediate level with our online course: http://cpath.it/2b48d5T. Learn data visualization best practices and get the tools you need to put your knowledge to work immediately.
Learn Tableau live, online. It
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Cardinal Path

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Attribution needs to be evaluated to ensure that your end goals and ways of measuring them are giving the most accurate results. Organizations need to ensure that data-driven attribution model doesn’t steer incentives away from your true business goal. http://cpath.it/2aZouGc
How to prevent your attribution model from incentivizing marketers to “game” the system
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How to get even more from your Adobe Analytics implementation by using R to automate report pulls, visualizations, and even report distribution: http://cpath.it/2aHbo3o
Pulling data into R can automate everything from report pulls to visualizations, and even final distribution.
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Do you want to determine which marketing channels have the largest impact on conversion? Data-driven attribution leads to more objective results that illustrate which channels are driving the most conversions. : http://cpath.it/2aqFZQX
Key questions to get you started on gauging different attribution solutions
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Missed Google DoubleClick’s Leadership Summit? Read our summary of the keynote to learn how innovations to the DoubleClick platform are helping advertisers and publishers adapt to today’s mobile world. http://cpath.it/2a2o1nv
How Google is helping to create faster, better ad experiences across every screen, starting with mobile
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Have them in circles
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Cardinal Path

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Explore which measure of marketing success is best for your organization. Data Driven Attribution and Media Mix Modelling vary across several key factors and your organization's method of success with typically depict the best measure to be used. http://cpath.it/2bih5Ui
Figure out whether Data Driven Attribution or Media Mix Modelling is best suited to your organization’s needs.
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In his latest Marketing Land article, Cardinal Path's Nick Iyengar discusses the three most common issues organizations face with digital dashboards projects: http://cpath.it/2bDcugt.
Learn about how to avoid the three most common issues with dashboarding projects by reading Nick Iyengar
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Discover how to move beyond displaying data with marketing dashboards the way they are intended: simple views of the marketing impact on the business with actionable insights, recommendations, and ‘what-if’ scenarios. http://cpath.it/2bkDss7
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You've figured out which type of customers provide the most value to your business, now what? Learn how to take action on the results of a customer lifetime value analysis in order to grow your business: http://cpath.it/2akZ5YU
How to use an LTV analysis to personalize your customers
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Discover the next level of personalization in customer segmentation. Learn how to utilize these new advanced personalization options to benefit your organization to gain the best possible insight: http://cpath.it/2a4qN8u
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Uncover how compiling data from a variety of different sources (both online and offline) through purchase intent and predictive analysis will allow for a greater understanding of which variables have the greatest impact on the organization’s most important objectives. http://cpath.it/2aqJJiw
Cardinal Path Co-Founder and Senior Partner, Dave Booth, has just published an article in Marketing Land in which he discusses the importance of purchase intent
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Have them in circles
1,071 people
Lukas Oldenburg's profile photo
Brian Honigman's profile photo
Christina Kjærgaard's profile photo
Roman Kovtunovych's profile photo
Andy Brown's profile photo
Maria Georgiou's profile photo
Magnus Hole Olsen's profile photo
Farr Law Firm's profile photo
Kelly Kubrick's profile photo
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480.285.1622
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Cardinal Path 301 W. Warner Rd, Suite 136 Tempe, AZ 85284 US
Cardinal Path 1140 Pender St. W, Suite 840 Vancouver, BC V6E 4G1 CA
Cardinal Path 122 S. Michigan Ave, 9th Floor, Chicago, IL 60603 US
Cardinal Path 71 Bank St, 4th Floor Ottawa, ON K1P 5N2 CA
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We activate your data, and create competitive advantage. We focus on empowering confident decisions.
Introduction

We are a dedicated team of passionate, award-winning analysts, statisticians, academics, developers – some of the top minds in digital intelligence.

Together, we help our clients unlock the value of their data across a wide digital footprint, sharing all that we know and empowering confident decision-making that creates sustainable growth.