Cuteness sells. Other companies have incorporated cute characteristics by giving products rounder, softer edges and large “eyes.” In a 2011 study, researchers found that consumers saw the fronts of cars as similar to human faces, with the headlights representing the eyes. Cars with big, round headlights elicited more positive responses.
The Volkswagen New Beetle, introduced in 1997, was particularly cute, with its round shapes, huge headlights and dashboard flower vase. GQ called it "concentrated cutesiness — the drivable equivalent of a YouTube video where a puppy hugs a kitten while a baby panda looks on knowingly."