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Capital Professional Services, LLC
Providing services to web site owners since January 2004
Providing services to web site owners since January 2004


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Promoting Your Business Through Advertising

If you’re starting a business these days almost everyone considers the benefits of online marketing. People spend so much of their time online that it’s impossible to not consider building your business a website and creating some social media pages for it. But in this digital age, the importance of print marketing has been somewhat lost. The usefulness of word of mouth advertising and gaining business through promotional materials is hardly a thought anymore when considering how to get your business’s name out there. But if you have a local bricks and mortar business, before you decide to throw all of your money into social media promotions and digital advertising, here’s a couple of ways that print can work for your new business.

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What Does “Google Keyword Encryption” Mean for Marketers?

Google has a new search system in place; it’s called Secure Search. Before the new system arrived, Google’s search engine operated in a transparent way. Each time a searcher clicked on a search result, Google let the website know what search term the user used to find the website. But those days are gone, under the new Secure Search system, users search on a secure and encrypted https:// version of Google. When a searcher clicks on his search results, he is only taken to the website through a redirect. The website is given no information about what search term was used.

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We've all heard that “content is king” when it comes to #blogging. But unfortunately those looking for an easy buck have taken that to mean “Quantity”  of words or number of posts is all that you need. At one point it got so bad that people were posting pure nonsense that had been spun beyond all recognition, so the human reader could not even comprehend what was being said, in the  hope that somehow Google would give it high rankings.

Of course Google responded by tightening their algorithm to include grammar checking and other penalties to try to provide their customers with the quality they sought. And providing good, useful content is exactly what you should be striving to do for your readers. If you do that, you will naturally gravitate to the top of Google rankings and develop a good following of return readers at the same time.

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Almost every week I hear about some new—at least to me—social media platform that I should be using to promote my business. Practically everyone has heard about Facebook, Twitter, Pinterest, and Google+, at least in passing. Your time is valuable and unless you have the time and money to hire an employee to take care of your social media for you, you will need a social media marketing agency. Of course, even that will involve some time and money on your part.

You should know some basic information about the most commonly used social media platforms used by business before you attempt to use them for marketing. Each platform has a different focus and if you start with that knowledge in mind, you will have much greater success.

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