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Candyce Edelen
Works at PropelGrowth
Attended Colorado State University
124 followers|15,385 views
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Candyce Edelen

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How to improve your B2B lead conversion rates for complex sales. 
How to improve B2B lead conversion rates and increase sales opportunities by changing your lead follow-up and qualification strategies.
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Candyce Edelen

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Presenting your Powerpoint deck is a privilege. Here are some tips to show appreciation to your audience by bringing value to the table.
Are you guilty of death by Powerpoint with sales prospects? Learn how to make your sales presentations more engaging.
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Candyce Edelen

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Don't count outbound marketing out. Here are tips on how to make it work for you — effectively.
Inbound marketing alone won’t be sufficient for most firms. Here’s how to integrate your inbound and outbound marketing strategies to improve results.
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How well is "one and done" content strategy working for you? Here's how you can bring even more value to customers.
Strategy not a “one-and-done” project deliverable. It should be woven into the fabric of every piece of content, every marketing action.
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An excellent example of great storytelling timed just right.

Thanks for sharing this, +Ann Handley!
 
Airbnb yesterday launched a short animated film aligned with two things: the 25th anniversary of the fall of the Berlin Wall, and a traveler-inspired story of “belonging anywhere.”
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No problem. I loved the story!  Love Airbnb
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Tips on leveraging key LinkedIn features to support your content marketing strategy.
How to use LinkedIn publishing, groups, company pages and showcase pages to support your content marketing strategy. Tips from Todd Wheatland.
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Candyce Edelen

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So happy to have this guest post by +Emilie Totten  (Synthesis Technology), continuing the discussion of buyer personas. #FinTech#FinancialServices marketers, take note.
An effective financial services marketing strategy requires developing comprehensive buyer personas. Emilie Totten of Synthesis Technology explains.
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Inspired by Ardath Albee's new book, these points will help to identify aspects of your marketing that need to change.
Marketing has changed more in the past 2 years than in the previous 50. 18 signs that your marketing content is irrelevant to prospective customers.
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Check out these interesting Christmas backstories that +Christina Oswald has uncovered. Happy Holidays!
As Christmas Day approaches, Christina Oswald shares interesting historical tidbits that have led up to how the current traditions came to be.
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In case you missed it, here's my Thanksgiving Day blog post. Hope you're having a great day.
Cultivating an attitude of gratitude is linked to better health, sounder sleep, less anxiety and depression, kindness toward others, higher quality of life.
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It's important to know how the CANSPAM laws differ in various global regions in order to make sure your programs are in compliance.
Email spam laws vary by region, especially for explicit and implied consent. Know if your email marketing program complies with US, UK, Canada and Australian laws.
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Here are my takeaways from the recent meeting of the FIX Trading Community in NYC. #fintech  
Trading and Transparency - the FIX Solution. Top takeaways from the FIX Trading Community meeting on execution transparency and transaction cost analysis
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People
Have her in circles
124 people
Gordon Bried's profile photo
Tom Groenfeldt's profile photo
Amanda Batista's profile photo
Jianyong Liang's profile photo
Michelle Mangen's profile photo
Isaac Gozah's profile photo
Bill Hebert's profile photo
LifeCourse Capital, Inc.'s profile photo
Govind Rai's profile photo
Work
Occupation
Capital Markets Sales and Marketing Efffectiveness
Employment
  • PropelGrowth
    Capital Markets Sales and Marketing Efffectiveness, present
  • PropelGrowth, Kaskad Technology, Selero, CE Associates, Qubit Technology
Basic Information
Gender
Female
Story
Introduction

Candyce is the founder and CEO of PropelGrowth. She brings more than twenty years of experience in managing technology companies and has founded four companies prior to PropelGrowth.

With an expertise is in sales and sales management, Candyce has a background in new product and new company launches, where she has developed go-to-market strategies and built out sales, marketing, and customer support teams. Her focus is on creating processes that reinforce selling best practices and on integrating sales, marketing, delivery, and customer support to ensure high levels of customer satisfaction throughout the client relationship.

With more than ten years of experience serving the Capital Markets industry, Candyce now lends her expertise to help clients who target this industry design an effective go-to-market strategy and develop value propositions, messaging, and sales approaches that drive results. Her team also provides hands on support in helping sales teams get in the door with key accounts through extensive lead generation and lead nurturing programs. The PropelGrowth nurturing programs bridge the gap between marketing and sales, taking new leads and cultivating awareness, nurturing relationships until leads become sales ready and can be passed to the sales team to close. 

Education
  • Colorado State University
  • Kansai Gaidai