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Candyce Edelen
Works at PropelGrowth
Attended Colorado State University
91 followers|5,829 views
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Candyce Edelen

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Have you considered that your marketing should follow a code of ethics? Read my latest blog post and let's discuss. I'd love to hear your comments.
Do you have a content marketing code of ethics? If not, this post can help you develop one.
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Candyce Edelen

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Mark Schaefer's take on SXSW Interactive.
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Blog post that helps you work smarter, not harder to improve email marketing performance. Insights from +Mike Volpe,  +Juliette Kopecky, & +Kevin Gao.
 
Find out what thought leaders are saying about how to boost your email marketing performance.
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Candyce Edelen

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What a great discussion we had on feeding the content beast. View it by clicking the link below if you missed it. You'll also gain access to a free buyer persona template.
 
If you missed our webcast about #FinTech content marketing, you can check out the recorded archive.

Many thanks to Dan Hubscher of Object Trading for his participation. Thanks also to BrightTALK for providing the venue.

#Engage2014
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Knowing the difference between thought leadership and content marketing (and using them properly) can put you on the road to growth.

Here's some help to get you (or someone you know) onto the "on ramp".
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Here's why companies need to back off from "salesy" marketing and step up to educating customers with content.
 
Old habits are hard to break for many "hard sell" marketers. Here are some tips on creating content that meets the needs of tech buyers — you can download a nifty reference guide e-book too!
The mindset, "if you build it, they will come" is fantasy for FinTech companies marketing solutions to today's self-empowered buyer. Here's the reality.
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Candyce Edelen

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I got to interview the Head of QA at DirectEdge about how they automate their regression testing to get new products to market more quickly. They took some interesting approaches. 
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Great email marketing tips from Christina.
 
Check out my blog post where I give 5 tips for building an email marketing list of engaged subscribers.
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Candyce Edelen

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Here's the story of how we made an email marketing gaff while promoting today's live webcast. Sometimes, the mistakes we fear the most provide the results we least expect. :-)

#Engage2014
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Candyce Edelen

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Join me on Wednesday, 2/12 as I speak with Dan Hubscher, Head of Marketing for a financial technology provider about how he completely restructured his firm’s approach to marketing, moving from tactical MarCom, advertising, events and PR to an integrated, customer-centric strategy. 

There will be valuable takeaways such as strategies for marketers to help sales access the entire buying committee. Register now.
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Have her in circles
91 people
Paul Caplin's profile photo
Leisa Rich's profile photo
Mark Sipos's profile photo
Fatima Lora's profile photo
Franck MIKULECZ's profile photo
Josh Bereano's profile photo
Work
Occupation
Capital Markets Sales and Marketing Efffectiveness
Employment
  • PropelGrowth
    Capital Markets Sales and Marketing Efffectiveness, present
  • PropelGrowth, Kaskad Technology, Selero, CE Associates, Qubit Technology
Basic Information
Gender
Female
Story
Introduction

Candyce is the founder and CEO of PropelGrowth. She brings more than twenty years of experience in managing technology companies and has founded four companies prior to PropelGrowth.

With an expertise is in sales and sales management, Candyce has a background in new product and new company launches, where she has developed go-to-market strategies and built out sales, marketing, and customer support teams. Her focus is on creating processes that reinforce selling best practices and on integrating sales, marketing, delivery, and customer support to ensure high levels of customer satisfaction throughout the client relationship.

With more than ten years of experience serving the Capital Markets industry, Candyce now lends her expertise to help clients who target this industry design an effective go-to-market strategy and develop value propositions, messaging, and sales approaches that drive results. Her team also provides hands on support in helping sales teams get in the door with key accounts through extensive lead generation and lead nurturing programs. The PropelGrowth nurturing programs bridge the gap between marketing and sales, taking new leads and cultivating awareness, nurturing relationships until leads become sales ready and can be passed to the sales team to close. 

Education
  • Colorado State University
  • Kansai Gaidai