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Candyce Edelen
151 followers
151 followers
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Candyce's posts

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How to improve your B2B lead conversion rates for complex sales. 

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So happy to have this guest post by +Emilie Totten  (Synthesis Technology), continuing the discussion of buyer personas. #FinTech#FinancialServices marketers, take note.

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Presenting your Powerpoint deck is a privilege. Here are some tips to show appreciation to your audience by bringing value to the table.

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Inspired by Ardath Albee's new book, these points will help to identify aspects of your marketing that need to change.

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Don't count outbound marketing out. Here are tips on how to make it work for you — effectively.

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Check out these interesting Christmas backstories that +Christina Oswald has uncovered. Happy Holidays!

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How well is "one and done" content strategy working for you? Here's how you can bring even more value to customers.

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In case you missed it, here's my Thanksgiving Day blog post. Hope you're having a great day.

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An excellent example of great storytelling timed just right.

Thanks for sharing this, +Ann Handley!

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It's important to know how the CANSPAM laws differ in various global regions in order to make sure your programs are in compliance.
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