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Candice Bennett & Associates, Inc.
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A Full-Service Marketing Research Firm-We Love Data, So You Don't Have To
A Full-Service Marketing Research Firm-We Love Data, So You Don't Have To

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Candice Bennett & Associates, Inc.'s posts

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It’s easy to assume that because X happened, and Y followed, that X must cause Y. This is called, as one might expect, “causation.” But just because two things seem to happen in relation to each other doesn’t mean one caused the other -- they might be correlated, but they might be linked by causation. And it's not always easy to tell the difference. http://ow.ly/RDUrG #mrx #statistics #correlation

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Methodology matters. This is another example of our society being so metrics-driven that we either aren't interested in making sure it's done right, or we simply aren't always willing to take the time. Think critically! #mrx #marketingresearch #statistics #methodology

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Sometimes numbers don’t tell the whole story when it comes to judging a study’s veracity and effectiveness, and machines, such as those that power online or automated surveys, can’t always suss out the useful truth from the questionable data. #mrx #marketresearch #statistics http://ow.ly/RiG2X

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Love Google or loathe it, the search engine juggernaut is where many potential customers or clients turn to find goods or services. By working with Google, a business can boost it's profile on the search page, and boost the chances of snagging some of that search business. A small effort goes a long way here, and it doesn't have to cost anything. The initial basic moves are free, but they can have a big impact on your bottom line. #Google #SEO #marketing http://ow.ly/R2GRT

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The UK: Lessons for Political Polling Everywhere:

1. Sometimes people lie.
2. Questions matter.
3. Timing matters.

http://ow.ly/PR0Vc

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Potential changes to FCC regulations concerning autodial technology has significant implications for the entire market research and polling industry, and the issue will loom larger over the coming year as the 2016 national election ramps up. With at least 40% of American households not owning a landline anymore, the strict regulations about who can call or text cell phones will significantly impact the statistical reliability of ANY survey. http://ow.ly/PmlIE

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Would you sign up for wearable tech that delivered an electric shock when you failed to meet your goals? #pavlov  

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Interesting study on #data from mobile phone use vs. a national #census. While it has a lot of merit, this still won't tell you demographics and it could lead to underrepresentation for individuals who either don't have cell phones or only turn them on when they need them. 

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What do you think about retailers like +Macy's using this kind of technology? Are you willing to give up privacy for convenience or cost savings? +Washington Post  #bigdata  
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