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Web Design Canberra
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Web Design Canberra's posts

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Google's New look logo. Not the first change nor the last I'm sure. I like it.

http://googleblog.blogspot.com.au/2015/09/google-update.html?m=1

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Adwords Express New Local Home Services Ad Feature Launch

In my post last week I discussed Google's new initiative with local home services now appearing at the top of search.  We now officially see Adwords Express enabling local plumbers, handyman, locksmiths and house cleaners to take advantage of this new sponsored ad placement at the top of search.

Search Engine Land talk more on the subject:   

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Expert SEO Business in Canberra

Wow and this was written when!? 

I feel this maybe a little over the top (today) but it did resonate with me on a few products I've purchased in the past!

The following is a famous overview of the effects of advertising from Thomas Smith’s guide, Successful Advertising:

1. The first time people look at any given ad, they don’t even see it.
2. The second time, they don’t notice it.
3.The third time, they are aware that it is there.
4. The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
5. The fifth time, they actually read the ad.
6. The sixth time, they thumb their nose at it.
7. The seventh time, they start to get a little irritated with it.
8. The eighth time, they start to think, “Here’s that confounded ad again.”
9. The ninth time, they start to wonder if they’re missing out on something.
10. The tenth time, they ask their friends and neighbours if they’ve tried it.
11. The eleventh time, they wonder how the company is paying for all these ads.
12. The twelfth time, they start to think that it must be a good product.
13. The thirteenth time, they start to feel the product has value.
14. The fourteenth time, they start to remember wanting a product exactly like this.
15. The fifteenth time, they start to yearn for it because they can’t afford to buy it.
16. The sixteenth time, they accept the fact that they will buy it sometime in the future.
17. The seventeenth time, they make a note to buy the product.
18. The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
19. The nineteenth time, they count their money very carefully.
20. The twentieth time prospects see the ad, they buy what it is offering.

If that seems relevant, then stop for second to consider that it was written in 1885!!

http://searchengineland.com/16-secrets-guerrilla-local-seo-227029

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Google's New 'People Also Ask' Search Card Feature

Recently Google silently rolled out another search results update and this time it's appears to be an expansion on their 'info card' we've seen in search for a while now. 

The info card now contains and an accordion drop-down feature that provides what I would call a 'search term expansion' with snippets of information aggregated from various websites along with a link to the source website.  This could be classed as an expansion on their long standing 'Searches related too:' we've seen in the footer for many years.

When searchers leave the Google search results interface, their (Google's) profits would no doubt plummet, so could this be another sneaky tactic to retain searchers on Google? The longer someone remains on Google the more chance they have of clicking on an Ad ($)!  However, I think it's a fairly useful feature too.  After all the majority of people search to research, so if we are able to obtain the relevant information without leaving Google, then great! This could save us a lot of time waiting for slow websites to load and trolling through pages of content...

What are your thoughts? 
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Google's New Local 3 Pack = Pay to Play?

With the recent display changes to Google's 7 Pack local search results listings, I began to think about what Google 'maybe' planning for their next monetisation strategy. Could we see another paid/sponsored listing model here?  Well, it turns out Google are actually testing this right now, but not in Australia.  Only San Francisco are seeing the 'Sponsored' 3 pack local listings for searches on Plumbers and Locksmiths. 

Check out the image attached:

As you can see, the three top Adwords Ads are pushed to the right column and in their place you can see the new Sponsored 3 Pack local business listings, sitting right at the top.

Let me know your thoughts on these questions:

1. Are we going to see a new Pay to Play model rollout worldwide for the sponsored local 3 Pack?

2. Is Google looking for a boost in it's Ad revenue due to a decline in Adwords revenue?

3. Could we see Google rollout a Sponsored 'ServiceSeeking' / 'HiPages' type quote service model for local service based businesses?
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Google's 7 Pack Gone, New 3 Pack - 'Snack Pack' Local Map List in Search Results

Some of you may have already noticed Google rolled out a new local map listing structure for local search results. Bye bye 7 pack, hello the new 3 pack listing dubbed 'Snack Pack'.

The fight for local map listing results will now be even tougher and no doubt the dodgy brothers out there will be trying to spam their way to the top. Even if they succeed, it will be a short lived success. Google rather good a spotting dodgy trends. 

Anyway, now is a good a time as any to chase those 5 star client reviews, so start emailing and calling your happy clients!

Currently it appears to be mainly a display change rather than algorithm, so map rankings don't appear to have adjusted at all. I'll keep an eye out for other changes and post back here as they come to light. 

Here's what Search Engine Land had to say about the new 3 pack - Lunch Pack update.

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eBay and PayPal are Separating!

Sounds like a trashy Womens Weekly headline.  PayPal will soon emancipate itself from eBay on 17 July 2015 and once again become it's own Company.  What does this mean for eBay and PayPal fans? The transition should be seamless (one would expect), and it'll be business as usual come 17 July. Both companies promise to provide the same level of support, security and continue to evolve transaction processes and user experience as if they never split.

PayPal's CEO Dan Schulman says they will be focusing on their integration with retail merchants worldwide and improving customer integration and support.  

So why did eBay and PayPal separate? read on... https://separation.ebayinc.com/2015/06/the-next-chapter/

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Today I'm at the #drupalgov summit #NationalMuseumofAustralia
Looking forward to attending many of the presentations. #drupalgovCbr

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