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Camille Taylor
Head of SEO and Online Reputation Management at Zebra Internet Services. BA (hons) Journalism.
Head of SEO and Online Reputation Management at Zebra Internet Services. BA (hons) Journalism.
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You can read my latest blog on improving your online visibility here - http://www.zebra.social/seo-bigger-picture/ ... and if you have any questions, holler! 0191 261 2252! #SEO #PPC #OnlineMarketing  
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I'm sharing all my Zebra wisom on www.zebra.social these days! Check it out...
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Feel free to fire your SEO and Online Marketing questions directly to me & my team! :) #TeamZebra x
After a week of meeting some lovely new people, getting new clients settled in, and a nice chunk of networking, #TeamZebra will be mostly in the office today primed and ready to answer any of your web-related questions. Holler! 0191 2612252 xx
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Our domain portfolio manager Andrew Carter gives his views on cyber security and the importance of a domain name to businesses.... #domainnames #cybersecurity #apple #clydesdalebank 
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Hummingbird....
What does the  #Google #Hummingbird update actually mean for search marketers and businesses? Our Online Reputation Coordinator Camille Taylor explains... http://www.zebra.co.uk/index.php/zebra-blog/perm-read/gdYIOIb6mheMy1B9/tKDsLVpE9xGszJkl
By Camille Taylor, Head of Search and Online Reputation Management   This month, the world of SEO has been seemingly shaken by what’s being hailed as Google’s biggest update since Caffeine in 2010. Hummingbird has fluttered deep into the heart of Google’s infrastructure, conceptualising search and building on synonym-led queries that were introduced in 2002. SEO agencies across the world have been flooded with panicked calls from customers who’ve heard on the grapevine that Hummingbird could banish them from their rank positions, inciting a digital riot actually based on a deep misunderstanding of what the update actually means. The idea behind Hummingbird is that Google will now be able to offer search results with an increased likelihood of satisfying the requirements of the user, not through keywords but the use of queries, particularly semantics, and conversational based searches. The scary announcement that over 90% of queries were affected is being challenged by the industry, as very few actually saw any difference in their traffic or positions. What this doesn’t mean is an end to traditional and accepted SEO methods of great copywriting, authoritative link-building and, believe it or not, the use of keywords to drive traffic. What Google’s actually done is developed and built on an already existing system (Caffeine), and adapted its methods of pooling relevant data to suit our ever-changing technological world. Despite their typically cagey approach to releasing details of new updates, this was actually the undercurrent of Google’s Senior Vice President and Software Developer Amit Singhal’s evasive statement back in September. At Zebra Internet Services, we are no stranger to responding to the concerns of customers each time a new algorithmic or infrastructural Google update is introduced. Quite simply, if your SEO provider is clued up enough and already follows and undertakes viable white-hat methods, you as a business have nothing to worry about. As head of Online Reputation Management at Zebra, I can personally assure my clients that algorithm adjustments need not cause them alarm or uncertainty – it’s our job to ensure that the work we’re providing is compatible and synonymous with any curveball the search giant throws our way. If you would like to speak to a member of our Online Reputation Management team with questions or concerns about Hummingbird, please call 0191 2616277. - Our Blog | Zebra Internet Services
By Camille Taylor, Head of Search and Online Reputation Management     This month, the world of SEO has been seemingly shaken by what’s being hailed as Google’s biggest update since Caffeine in 2010.  Hummingbird has fluttered deep into the heart of Google’s infrastructure, conceptualising search and building on synonym-led queries that were introduced in 2002. SEO agencies across the world have been flooded with panicked calls from customers who’ve heard on the grapevine that Hummingbird could banish them from their rank positions, inciting a digital riot actually based on a deep misunderstanding of what the update actually means.  The idea behind Hummingbird is that Google will now be able to offer search results with an increased likelihood of satisfying the requirements of the user, not through keywords but the use of queries, particularly semantics, and conversational based searches. The scary announcement that over 90% of queries were affected is being challenged by the industry, as very few actually saw any difference in their traffic or positions.  What this doesn’t mean is an end to traditional and accepted SEO methods of great copywriting, authoritative link-building and, believe it or not, the use of keywords to drive traffic. What Google’s actually done is developed and built on an already existing system (Caffeine), and adapted its methods of pooling relevant data to suit our ever-changing technological world.  Despite their typically cagey approach to releasing details of new updates, this was actually the undercurrent of Google’s Senior Vice President and Software Developer Amit Singhal’s evasive statement back in September.  At Zebra Internet Services, we are no stranger to responding to the concerns of customers each time a new algorithmic or infrastructural Google update is introduced. Quite simply, if your SEO provider is clued up enough and already follows and undertakes viable white-hat methods, you as a business have nothing to worry about.  As head of Online Reputation Management at Zebra, I can personally assure my clients that algorithm adjustments need not cause them alarm or uncertainty – it’s our job to ensure that the work we’re providing is compatible and synonymous with any curveball the search giant throws our way.  If you would like to speak to a member of our Online Reputation Management team with questions or concerns about Hummingbird, please call 0191 2616277.  - Our Blog | Zebra Internet Services
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