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The Cambridge Web Marketing Co.
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This one trick with PDF's will massively increase visits to your site

If you use PDF's to distribute content, you need to know this one trick. It's so simple and yet we see that very few businesses and people ever use it. This simple change will not only give your PDF files complete traceability, it will also make them much more user friendly, without ever having to open them to find out what the content is.

OK, so let's look at a hypothetical PDF filename below:

File_x3bcfrUxE1r9pgsuo1_500_NEW.pdf

What does this filename tell you about it's contents? What does it tell you about the provider of that content? The only way to know would be to open the file...

Now look at this:

Corporate-Brochure-2015--Cambridge-Web-Marketing-Co--cwmc.biz.pdf

See the difference? Without opening the file I can see that this is a corporate brochure from 2015, produced by The Cambridge Web Marketing Co, and their site address is cwmc.biz...wow! That's a whole load of information contained just in the filename. So now I know what it is, who created it, and where it came from, without having to open the file at all...genius, and also very simple to do.

The methodology is to state the obvious:

1) What is it?
2) Who created it?
3) Where can I find them online?

It really is that simple...so now you have no excuse for uploading or emailing PDF files that have non-de-script filenames that mean nothing...happy file renaming!!!
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