Profile cover photo
Profile photo
The Cambridge Web Marketing Co.
43 followers
43 followers
About
The Cambridge Web Marketing Co.'s posts

Post is pinned.
This one trick with PDF's will massively increase visits to your site

If you use PDF's to distribute content, you need to know this one trick. It's so simple and yet we see that very few businesses and people ever use it. This simple change will not only give your PDF files complete traceability, it will also make them much more user friendly, without ever having to open them to find out what the content is.

OK, so let's look at a hypothetical PDF filename below:

File_x3bcfrUxE1r9pgsuo1_500_NEW.pdf

What does this filename tell you about it's contents? What does it tell you about the provider of that content? The only way to know would be to open the file...

Now look at this:

Corporate-Brochure-2015--Cambridge-Web-Marketing-Co--cwmc.biz.pdf

See the difference? Without opening the file I can see that this is a corporate brochure from 2015, produced by The Cambridge Web Marketing Co, and their site address is cwmc.biz...wow! That's a whole load of information contained just in the filename. So now I know what it is, who created it, and where it came from, without having to open the file at all...genius, and also very simple to do.

The methodology is to state the obvious:

1) What is it?
2) Who created it?
3) Where can I find them online?

It really is that simple...so now you have no excuse for uploading or emailing PDF files that have non-de-script filenames that mean nothing...happy file renaming!!!

Podcasts are one of the most effective ways of using audio to promote your brand on the web. http://buff.ly/2k3f9BQ

Is your email inbox overflowing? Here's how to keep it organised. http://buff.ly/2juUnwr

Post has attachment
How can you find the right blog niche for you? We share our top tips. http://buff.ly/2kme6xO

Have a marketing question for us? Please get in touch. http://buff.ly/2kLryrV

Post has attachment
People still like to do business with people that they know and trust, and the following offline marketing tactics will help you to build this trust. Be sure to utilise these key offline marketing tactics:

Here are the 5 most common myths that people hold about entrepreneurship. http://buff.ly/2jQBMrJ

Email is an incredibly powerful tool that has revolutionised the way that businesses communicate. But, are you getting overwhelmed by your overflowing email inbox? http://buff.ly/2jShOis

People still like to do business with people that they know and trust, and the following offline marketing tactics will help you to build this trust. Be sure to utilise these key offline marketing tactics: http://buff.ly/2jgF7Sf

Post has attachment
Trying to build powerful business relationships online? Here's how to build strong relationships online.
Wait while more posts are being loaded