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Calvin Webster
Works at Liquid by Design
Attended University of Northern Colorado
Lives in Firestone, CO
252 followers|272,838 views


Calvin Webster

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Calvin Webster

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Colorado Severe Weather

Here is photo I thought I'd share from April 15th near Ault CO.  It was my first chase of the year where TVS was indicated on radar.  Looking forward to more spring storms on The Great Plains of Colorado.  

#StormChasers   #StormPhotography   #SevereStorm   #ColoradoWeather  
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Calvin Webster

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Had another enjoyable trip out to the #EasternPlains of #Colorado last night chasing some #SevereWeather.  It's quite the experience to be out in the middle of no where with these powerful #storms rolling across the plains!  
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Would love having you along!  
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The rain came down last night in NE Colorado! Here are some photos I took up by Briggsdale, CO. #StormClouds  #SevereWeather #OldDirtRoad #ColoradoWeather #EasternPlains  
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Chasing Rainbows

It seems that my life consists of always chasing a dream.  Always seeking out my talents and desires, never knowing where they'll lead me.  As of late though, I feel like I'm getting closer and closer to catching my rainbow.     

This photo I took yesterday sums things up quite well.  

Chase your rainbow and fulfill your dreams!
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Facebook is Still the Best

Facebook for business has been changing dramatically, but it's still the best for referring customers back to your business.

Despite Facebook's recent changes it still will provide you with the best ROI for your social media marketing strategies.  It's important that your business continue to weather the storm and find ways to overcome the new obstacles.

What have you done beat Facebook's new algorithms? 

#SMM   #Facebook   #SMO   #SocialMedia #SmallBusiness 
According to data from Shareaholic, Facebook and Pinterest drive the most social media referral traffic.
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I think the amount of engagement in communities is far greater than other social media sites.  

There are two specific places where improvement is needed.  First off, they need to develop a better analytics tool that is easily accessible and understood.  Second, they  need to push the "news feed" part of the platform so that posting to a community is not required to get engagement and visibility.

I believe Google is sitting on a gold mine since it heavily influences search results.  They just need incorporate some aspects from Facebook to create a user friendly UI. 

Where do you see the need for improvement?

#Google+ #Facebook   #SocialMedia  
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Calvin Webster

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Crazy #ColoradoWeather  just keeps coming! Had an awesome chase on Sunday, which resulted in some great photos!

#WeatherPhotography   #StormChase   #ColoradoTornadoes   #GreatPlains  
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I'm the new kid on the block so to speak, just RECENTLY remembering some of things that I experienced as a small child, 1957 age 1 of course I don't recall since I was barely walking than. JUST LIKE TWISTER I WAS GLAD THEIR WAS A CELLAR WHEN THE SIDE WINDER HIT MINERAL WELLS TX. ANYWAY I CAN'T IMAGINE HOW ANYONE CAN CHASE. STORMS. SCARY.
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Tonight's "Waning Gibbous" with Jupiter! Latin words always seem to amuse me. #LatinLives   #MoonMe   #NightSky 
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Here's a neat progression through the seasons I captured over the last year along the #PoudreRiver. Fortunate to have grown up in such a beautiful state!

#ColoradoPhotography   #ColoradoSeasons   #GreeleyColorado   #LandscapePhotography   #FrontRange  
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Chasing #severeweather has always been a hobby of mine.  It's not always for the adrenaline rush, but the photo opportunities are endless!

  #LoveColorado   #StormChasing   #ColoradoScenery   #WeatherPhotos  
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Make Your Facebook Posts Visible

Ever struggle with new ideas to increase your engagement and visibility on Facebook?  Well here is an article that discusses some options to improve your overall reach. 

Ultimately, users are looking for creativity.  They're not just looking for entertainment.  If you can accomplish both in your post, the better off you are.  

What ideas do you have to increase post engagement?

#SMM   #FacebookEngagement   #SocialMedia  
Use these examples to create Facebook posts for your own page to create more engagement and news feed visibility.
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Marketing Specialist, Digital Marketing Consultant, Web Designer, Graphic Designer, Photographer
Social Media Marketing, Marketing Strategy, Web Design, Digital Marketing, SEO, SMO, Graphic Design, Photography, Project Management, Web Analytics, Online Marketing.
  • Liquid by Design
    Owner, 2013 - present
    Based out of Greeley, Colorado. Liquid by Design is a hands on digital marketing company that specializes in social media, website design, photography, SEO and SMO. We understand the importance of having a quality online brand image. With our vast expertise, we can help you effectively create the online presence that your business needs. Expertise include: - Social Media Marketing - SMO (Social Media Optimization) - SEO (Search Engine Optimization) - Content/Promotional Strategies and Implementation - Website Design - Graphics Creation & Optimization - Google Virtual Tours - Photography
  • Northern Colorado Credit Union
    Director of Marketing & Business Development, 2015 - present
    Establishes and coordinates all marketing and business development functions in accordance with credit union policies, regulations of the State Credit Union Act, and in support of achieving the Credit Union strategic plan. Supports and assists with business development and sales efforts across the organization. Implements goals to ensure share of market and profitability of products and/or services that support the strategies and direction of the CEO and Board. Maintains and expands Northern Colorado Credit Union’s visibility in the Weld County community to support the efforts of growth and increasing membership.
  • Northern Colorado Credit Union
    Marketing Specialist, 2014 - 2015
    - Assist management with the development of long and short run strategic marketing plans - Conduct market research and develops marketing strategies to complement and support company goals and strategic objectives. - Construct and monitor marketing budget - Formulate and supervise social media marketing, product marketing, advertising and promotional programs. - Develop and implement training, promotion, and advertising programs that further marketing objectives - Compile and create marketing collateral for marketing programs
  • Greeley Chophouse
    Web Master/ Social Media Manager, 2013 - 2014
    I helped to develop the website and currently oversee website activity and updates. I also manage their social media accounts and restaurant reviews to help with the overall marketing plan. I utilize the analytics from these sources to determine the best way to proceed with online marketing and SEO.
  • Monfort College of Business
    Social Media Student Manager, 2013 - 2014
    This position serves as an important representative of the Monfort College of Business (MCB) and the University by communicating with audiences via Facebook, Twitter, Pinterest, LinkedIn, Instagram, and YouTube.
  • Moody's American Grill
    Web Master/ Social Media Manager, 2013 - 2014
    I assisted in the overall completion of the website and will oversee site activity and maintenance. Developed social media accounts and continue to develop social media marketing strategies to improve the overall success of the restaurant through analytics from multiple channels and SEO strategies. I've also helped in creating marketing collateral to increase brand recognition and drive business.
  • State Farm Insurance
    Claims Services, 2008 - 2011
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Firestone, CO
Greeley, CO - Steamboat Springs, CO
Owner of Liquid by Design | Digital Marketing Consultant for Small Businesses | Branding for Small Business | Web Design for SMO and SEO
I am currently a senior Marketing Major at the University of Northern Colorado. 

I've held a multitude of positions ranging from banking and retail, to owning my own business. Having worked in many industries, I've developed a good understanding about different markets and how to effectively move within them. This led me to discovering how importance of a brand and what it takes to market a brand effectively to grow a business. 


As the owner of Liquid by Design, we provide services to develop and grow an attractive online presence for your brand. We mainly help small businesses by optimizing their website and social media profiles to improve their brand image. Our services include, website design, graphic design, social media management instruction, SMO (social media optimization), search engine optimization (SEO), Google Virtual Tours and photography. 

I make every effort to help small businesses maximize their profits through utilizing inexpensive marketing tactics. I'm passionate about helping these businesses develop and providing them with the knowledge and skills they need for sustained growth. 


For my hobbies, outside of technology, I love to ski, play tennis and explore Colorado's many treasures.  I'm an avid outdoorsmen and I'm always looking for the next big adventure.  One of my many goals is to summit all 14er's in Colorado.
Favorite Quotes:
"It's not that I'm so smart, it's just that I stay with problems longer." - Albert Einstein
"Common sense, is not so common." - Voltaire
"Intelligence is the ability to adapt to change." - Stephen Hawking
Favorite Funny Quotes:
"The ski bum trades security for face shots, the future for the moment. Considering how hollow the promise of a corporate career has become, who can say the ski bum is not the wiser investor in his or her youth?" -Unknown
"Spandex- the garmet that made skiing a spectator sport (It feels like I'm wearing nothing at all)"

Favorite Twitter Hashtags:

Favorite Websites:
Bragging rights
Landed a 35 foot cliff on skis, Climbed over a dozen Colorado 14er's, Skied in 50+ inches of fresh powder, Played in the Junior Australian Open, Voted Player of the Year two year's in a row for Weld County
  • University of Northern Colorado
    Business Administration w/ Marketing Emphasis, 2007 - 2015
    My education at UNC Monfort College of Business was diverse to say the least. I originally started my degree in Computer Information Systems, which provided me a great technical background for future web based applications and online technologies. Studying computer information systems allowed me to discover my true passion and natural ability in digital marketing. I realized I could be very effective by leveraging my technical skills to develop creative digital marketing strategies. Ultimately, I chose to change my degree to marketing to further develop my unique skill set. When I started the marketing program, my focus was primarily social media marketing. but has grown to include every aspect of digital marketing. I began to develop a deeper understanding of online branding and how to create an effective online presence to grow a business. Here is a list of some relevant courses I have taken as a student at UNC Monfort College of Business: Web Development for Small Business (BACS 200) Intermediate Web Development (BACS 350) Consumer Behavior (BAMK 361) Marketing (BAMK 360) Social Media Marketing (BAMK 495) E-Marketing (BAMK 371) Intermediate Business Statistics (BAFN 305) Network & Data Communication Systems (BACS 380) Computer Information Systems (BACS 300) Global Marketing Stategies (BAMK 464) Business to Business Marketing (BAMK 468) Marketing Analysis & Research (BAMK 368) Supply Chain Management Marketing Problems Strategic Management
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