Digital Marketing Manager, 2013 - present
Managing Director, 2010 - present
Maketh-The-Man is one of my passions in life, where I write about men's accessories and jewellery. I created the blog to showcase men's accessories from around the globe ranging from jewellery, bags, belts, scarves, hats and anything else that can embellish a man's outfit.
Marketing Director, 2012 - 2013
Handpicked Media is a social media agency with an exclusive network of over 600 bloggers across fashion, beauty, parenting and entertainment channels reaching more than 5.5m unique users.
I am responsible for developing and implementing the company’s marketing strategy. Key projects included re-positioning and re-branding of the agency, fostering new brand and agency clients, identifying and implementing new product offerings, developing relationships with key industry bodies, outsourcing of the media sales team to an external agency, supporting the wider team with industry knowledge / latest trends / competitor research, and delivering various blogger recruitment and retention tactics.
Blogger campaigns won and delivered include Fashion Clients; Karen Millen’s various collection launches, London Fashion Week launch events and exclusive blogger suite attended by 120 publishers, Reiss blogger press event and content creation, various AllSaints blogger projects and events, Topman and Intel London Fashion Week videos. Beauty Clients; Launch of Lacoste perfume, Herbal Essences 50th year anniversary launch, Dolce & Gabbana Grooming app & aftershave launch and Nivea deodorant stress protector launch. FMCG Clients; Stoli Vodka, Jacob’s Oddities, and Old el Paso awareness campaigns. Travel Clients; Malaysia Airlines, Luxury Family Hotels, and First Choice campaigns.
Account Director, 2010 - 2012
Working for a boutique Ogilvy owned integrated marketing agency running three main accounts:
1. United Biscuits (£2m) – Jacob’s Oddities launch, McVities VIP Club launch, Phileas Fogg loyalty partnership with the Gourmet Society, and the UK / European award winning go ahead! / Cancer Research UK sponsorship campaign
2. Activision Call of Duty (£250k) – Elite Global Terms and Condition generator
3. Huawei (£UD) – mobile phone global launch.
Responsible for full campaign and financial delivery including managing and developing a team of account handlers, and creative designers. Also proactively took on the responsibility to develop and lead Dialogue’s social media strategy, including the main website redevelopment, and creation of company blog, twitter, facebook and paper.li accounts.