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Callum Watt
Works at Topman
Attended Robert Gordon University
Lives in London
274 followers|932,088 views
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Callum Watt

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Compare the Market Superhero Meerkats with DC Comics and Batman Vs Superman - http://www.maketh-the-man.com/2016/05/compare-the-market-superhero-meerkats.html
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Callum Watt

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A new Spring can only mean one thing…weddings! Whether you’re hosting or attending, I have a few of them lined up this year! Now I pretty much have the suit sorted and the shoes polished,…
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Callum Watt

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Most people, especially me, are scared of the word vegetarian. It’s because of the two answers most meat eaters will probably say. I can’t get the right amount of protein and there’s no flavour that…
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Get that new job. 
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Have him in circles
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Callum Watt

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Love this FESTIVAL video from TOPMAN, featuring me!
 
Arranging to go to a music festival with your mates ain't easy. Make sure your wardrobe is festival ready http://tpmn.co/1XtfvyB
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Callum Watt

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Most people, especially me, are scared of the word vegetarian. It’s because of the two answers most meat eaters will probably say. I can’t get the right amount of protein and there’s no flavour that…
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Callum Watt

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Looking to horse ride in Los Angeles, then head to Hollywood and Sunset Ranch. Read my review of the 2hr horse ride through the Hollywood Hills.
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People
Have him in circles
274 people
Karl Kozak's profile photo
Baby Photo Montage's profile photo
Beauty MART's profile photo
Ericka Owusu's profile photo
Adam Reed's profile photo
KARREM ALI Qwertyu1234567's profile photo
Jeremy Jones's profile photo
Terrie Sonora's profile photo
ibrahim malando's profile photo
Education
  • Robert Gordon University
    MSc Marketing, 2003
  • London College of Fashion
    Men's Accessories
Basic Information
Gender
Male
Birthday
May 18
Relationship
In a relationship
Story
Tagline
Global whisky man and Scottish Highlander living in London blogging about men's accessories, jewellery, cocktails and more.
Introduction
I created and run Maketh-The-Man, a blog on men's accessories.  The blog has been created to showcase men's accessories from around the globe ranging from jewellery, bags, belts, scarfs, hats and anything else that can embellish a man's outfit.  We think that by accessorising the simplist of outfits, you can really stand out from the crowd and make a (fashion) statement.  So we feature beautiful, interesting and fabulous brands to inspire you with your accessory choice making. You can follow us on Twitter (@MakethTheMan) or Facebook.
Work
Occupation
Digital Marketing Manager at TOPMAN.
Employment
  • Topman
    Digital Marketing Manager, 2013 - present
  • Maketh-The-Man
    Managing Director, 2010 - present
    Maketh-The-Man is one of my passions in life, where I write about men's accessories and jewellery. I created the blog to showcase men's accessories from around the globe ranging from jewellery, bags, belts, scarves, hats and anything else that can embellish a man's outfit.
  • Handpicked Media
    Marketing Director, 2012 - 2013
    Handpicked Media is a social media agency with an exclusive network of over 600 bloggers across fashion, beauty, parenting and entertainment channels reaching more than 5.5m unique users. I am responsible for developing and implementing the company’s marketing strategy. Key projects included re-positioning and re-branding of the agency, fostering new brand and agency clients, identifying and implementing new product offerings, developing relationships with key industry bodies, outsourcing of the media sales team to an external agency, supporting the wider team with industry knowledge / latest trends / competitor research, and delivering various blogger recruitment and retention tactics. Blogger campaigns won and delivered include Fashion Clients; Karen Millen’s various collection launches, London Fashion Week launch events and exclusive blogger suite attended by 120 publishers, Reiss blogger press event and content creation, various AllSaints blogger projects and events, Topman and Intel London Fashion Week videos. Beauty Clients; Launch of Lacoste perfume, Herbal Essences 50th year anniversary launch, Dolce & Gabbana Grooming app & aftershave launch and Nivea deodorant stress protector launch. FMCG Clients; Stoli Vodka, Jacob’s Oddities, and Old el Paso awareness campaigns. Travel Clients; Malaysia Airlines, Luxury Family Hotels, and First Choice campaigns.
  • Dialogue London
    Account Director, 2010 - 2012
    Working for a boutique Ogilvy owned integrated marketing agency running three main accounts: 1. United Biscuits (£2m) – Jacob’s Oddities launch, McVities VIP Club launch, Phileas Fogg loyalty partnership with the Gourmet Society, and the UK / European award winning go ahead! / Cancer Research UK sponsorship campaign 2. Activision Call of Duty (£250k) – Elite Global Terms and Condition generator 3. Huawei (£UD) – mobile phone global launch. Responsible for full campaign and financial delivery including managing and developing a team of account handlers, and creative designers. Also proactively took on the responsibility to develop and lead Dialogue’s social media strategy, including the main website redevelopment, and creation of company blog, twitter, facebook and paper.li accounts.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London
Previously
Nairn, Scotland - Aberdeen, Scotland
Brilliant guacamole
Public - 3 months ago
reviewed 3 months ago
Incredible food and nice vibe.
Public - 3 months ago
reviewed 3 months ago
Very cool LA club with live band.
Public - 3 months ago
reviewed 3 months ago
5 reviews
Map
Map
Map
Great cocktails
Public - 3 months ago
reviewed 3 months ago
Beautiful and unqiue home from home.
Public - 3 months ago
reviewed 3 months ago