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Calin Sandici
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Lived in Timisoara, Romania
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For those who can attend, I'm sure it will be a great moment to remember Formula 1 from 20 years ago.

I for one find it hard to believe that 20 years are almost gone, as I still vividly remember the deadly weekend that claimed the lives of Roland Ratzenberger and Ayrton Senna.

#formula1   #senna   #imola1994   #imola2014  
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And that was it. Great stuff.
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Calin Sandici

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Also, "without the hard work of the Sherpa porters, it would be largely impossible for Americans and Europeans with slightly above-average physiology, and well-above-average disposable income, to scale the world’s tallest mountain."
"After sorrow should come an acknowledgement of the deep sense of responsibility that is tied in to hiring somebody to do such a dangerous job." 
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Calin Sandici

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Research-backed tips for a better memory

I'm doing 2-5 because I like them anyway, but no 1 (meditation; I assume daydreaming does not count as meditation) and could do much better at 6 (sleeping).

Protect all aspects of your memory with these research-backed tips: 

1. Meditation for working memory. Meditation can help you hold more information in your working memory by improving your concentration.

2. Coffee for memory consolidation. New research shows that consuming caffeine after learning something new can improve your ability to remember it a day later. 

3. Berries for long-term memory. Flavonoids found in berries, especially blueberries, appear to strengthen existing connections in your brain, which can stave off age-related memory decline. 

4. Exercise for spatial memory. Physical exercise not only improves spatial memory, it can also improve many other cognitive abilities. 

5. Chewing gum for stronger memories. Preliminary studies show that chewing gum can improve performance on memory tests — possibly because it increases activity in the hippocampus. 

6. Sleep for memory consolidation. Sleep is where most of your memory consolidation takes place, and when you don’t get enough rest your long-term memory storage can suffer.

Would you try one of these tips to improve your memory? Share this post with others and let us know in th comments. 

Read more here:
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Have him in circles
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Req: Bettar spell chek for AdWords, too, please

If you look at the video again, at 22:31, you'll see plenty of famous brands in the ad groups list. Niky, Adeedas, Socony, Timberville, Lacrost and many others are present :).

Oh, spell chek, where art thou? :)

P.S. I wonder who had fun? The dev team or the presentation team? Or both?

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Calin Sandici

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Do you edit text, csv, xml, etc.? Then this editor is for you

It's got:

- multiple editing (you edit several occurrences of the same string at the same time
- regular expressions
- real-time regular expressions preview (as you write your regexp you see if it matches something or not)
- real-time results count

And best of all, there is currently no limit on the evaluation time. The full version costs $70 (well worth the money, IMHO, especially since the license is per user, not per installation, so you pay $70 and install it on all your machines).
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One area where losing Matched Search Queries in Analytics will matter. A lot.

The thing I like most about Product Listing Ads is that I can get an E-Commerce store's inventory online pretty quickly.

I parse the feed, do some Excel work, fire up the AdWords editor and I'm online. Boom! Thousands of items are online.

Of course I hate it when I cannot target those ads with keywords. But as soon as product listing ads were launched I realized that the key to keeping them under control are the negative keywords. Some are obvious and you can include them at the same time you're launching the campaign. Some are less obvious and you have to rely on search term reports in order to find those.

But the search term reports in AdWords have a big issue. They are late to the party. You usually need to wait about 48 hours for data to populate your reports. With Google Analytics though, every search term that earned you a click and resulted in a visit on your website is there, a lot quicker. In a matter of minutes, sometimes.

And for small budgets, where every wasted click matters, you cannot wait for 48 hours in order to get your hands on that data. You have to look at those search terms several times a day and add negative keywords. A script, a Google spreadsheet and some formulas are your friend in this case, and you can easily add negative keywords 2-3 times a day if need be.

So if this freshness of data is going to disappear, we're facing the risk of spending two days worth of budget before we can add negative keywords, which is a killer for smaller accounts. AdWords scripts just don't cut the mustard because they don't have fresh data either. I don't know about the API but I presume the API won't give you data for TODAY either.

And this is even more frustrating as you start raising your bids. If you're working with a very tight PLA structure (one product per ad group, custom bids and ad group level negative keywords), you usually raise your ad group bids until you get impressions and clicks.

But when raising your bids, less relevant search queries start triggering your ads. Every word in the product title (and sometimes we cannot control titles, as they are the product name and cannot change that easily) has the potential to trigger your ad if the bid is high enough. And you don't want that. You raise the bid because you want your ad to show for relevant queries, for queries specifically related to that product. Not for brand queries, not for category queries and not for other less product-oriented queries.

Yes, Product Listing Ads and more recently Shopping ads are fantastic. As long as they are kept under control. As long as we can decide which queries we want our ads to show for. And if we won't be able to have access to fresh data very quickly, we can do two things: overload the Shopping campaigns with preemptive negatives or keep our bids as low as possible.

That's why, if Matched Search Queries will disappear from Analytics only to show up two days later in AdWords, our efficiency will decrease with this type of campaigns. Just as it decreases now if you try to move from Product Listing Ads to Shopping ads and lose the possibility to automate anything.

#adwords   #plas   #ecommerce  
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Yesterday I reinstalled AdBlock
and I realized I love Google's policies for display ads

Yes. As I was reading the news online, I was assaulted by video ads that started automatically. With sound. The loud, disruptive kind.

Image ads with a close button that triggered a pop-under anyway.

Overall, ads took ages to load on those pages and pretty much made the reading experience impossible.

I don't know what goes through the minds of the editors over there, but in my opinion, throwing 12+ ads of all kinds on one page is not the way to go. Starting ads with loud audio automatically and waking up the house is not the way to go, either.

And the networks who allow and publish such ads should take a long look at Google's policies and reconsider theirs.
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Somehow, I am not surprised

Let the 5.0 engine trucks keep selling, even for city commute. Why not? They're big, they command respect and they're also ... big. And ... useful, too. Fuel efficiency is for losers.
240 MPG Car Banned By U.S. Oil Companies?
via Off Grid Quest

I never thought I could feel so angry and discouraged to know I live in a country that really IS against the little guy. This is disturbing.
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Have him in circles
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Scott K. Wilder's profile photo
Digital Marketing Consultant
Google AdWords, Google Analytics, E-Commerce, Project Management, Web Development.
  • Calin Sandici
    Digital Marketing Consultant, 2012 - present
  • Google AdWords (English) community Top Contributor, 2011 - present
  • Google Advertising Professional, 2010 - present
  • Datagroup Int.
    Software development manager, 2012
Basic Information
Digital Marketing Consultant. Happy mixer of Google AdWords and Analytics, mostly in E-Commerce. Google AdWords (EN) Top Contributor.
Father of two and husband of one, I'm a former coder / project manager turned manager of a software development department dealing mostly with E-Commerce solutions and their associated back-office software.

More recently I have made the decision to turn my hobby into a business, and therefore I have started my own company that deals with Search Engine Advertising (AdWords) and Google Analytics, especially for E-Commerce shops.

Bragging rights
I know what you're doing right now: you're checking my profile.
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Timisoara, Romania
Calin Sandici's +1's are the things they like, agree with, or want to recommend.
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