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California International Business University
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California International Business University's posts

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Come Join Us in San Diego & Be Happy...

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Study Tours - Learning through Experience

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Remember when you’d get reprimanded at a store for trying to take a photo? Long gone are those days as more and more retailers try to encourage shoppers to share their experiences via social media platforms.

Social has become the invisible superpower of many retailers. Over the course of one year alone, social media ecommerce has grown nearly 200%, with platform conversions leading to increased purchases and even larger cart sizes.

Below, check out our most recent infographic showing the affect visual and social media have had on the retail industry and shoppers.

Key Stats:

75% of social media users now expect all brands to have active social media presences
71% of consumers are more likely to purchase because of a social media referral
Average cart size from Instagram referrals has more than doubled from $51 in 2013 to $128 in 2014
Key Takeaways:

Grow communities on visual social platforms to convert high-value customers
Get influenced by your influencers: let their most successful content guide your social content strategy
Invest in time and manpower to have thoughtful conversations with customers via social media
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Do you know the value of a Scandinavian-American education? http://cibu.edu/about-cibu/
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This fall we will welcome students from more than 30 nations at CIBU... including 15 nations beginning their MBA in Hospitality & Tourism Management!

Discover more in this program on our website - http://cibu.edu/academic-programs/graduate/master-of-business-administration-mba-vatel/

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Midlife Career Change, Startup Minded? Join industry experts in a special 8 week seminar series this fall.  Choose from San Diego or Tijuana locations...

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Be sure to check out Steller​ our favorite new app and a great way to capture your photos, scrapbook, brand, and more.  What's best. is the highly shareable and simple API that enables everyone to enjoy and share your stories...

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Last week, as part of hosting a supply chain management studies group from De Montfort University, during the experience we visited 9 diverse businesses in San Diego, Tecate, and Tijuana... Enjoy this @steller pictorial story on our visit to Televisa, Canal 12 (Tijuana, BC, Mexico)!

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Last week, as part of hosting a supply chain management studies group from De Montfort University, during the experience we visited 9 diverse businesses in San Diego, Tecate, and Tijuana... Enjoy this @steller pictorial story on our visit to the Pine House Cafe & Tavern on Mount Laguna (San Diego)!
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