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Caleb Ross
Attended Emporia State University
Lives in Kansas City, MO
111 followers|16,898 views
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Caleb Ross

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Some surprising numbers from @WeAreGoLocal and @LocalSearchAssn about common missing business information. http://www.lsainsider.com/enhanced-content-the-local-search-data-gap/
Could you imagine if you visited the website of a restaurant and they forgot to include their hours of operation? You would be left wondering: How late do they serve food? What time do they open for breakfast? Are they open on Sunday? What if a bank did the same thing? With those variable weekend
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Caleb Ross

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I don't want to sound like too much of a nerd, but I really like the updated gmail app look.
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Another certification down. Another reminder of what college exams were like.
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"That shift from print to online usage came about much more rapidly and dramatically than I ever anticipated when I first started in the industry."
A look into the evolution of advertising in print yellow pages to online paid search.
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"...we plan to develop our action plans around those factors that were reported as most important to our clients, and how we can continue delivering for them again and again."
Go Local Interactive is working to implement Carl Sewell's Ten Commandments of Customer Service from his book 'Customers For Life'.
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"Content is especially important because you want to give your customers more of an incentive to choose your business over your competitors."
Find out how content marketing can boost your overall marketing strategy and lead to increased sales and growth.
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One more certification to prove to the world that...um...that I like numbers. Take that world!
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Caleb Ross

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Proof that I now know how to fundamentally apply mobiles.
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Could this be the end of organic local listings? I hope not. But the recent activity on the local front (location extensions via My Business accounts, the huge push toward Google Shopping results) indicates the monetization of local listing results.
Dr. Pete just tweeted a screenshot of a SERP that he spotted last night – Google appears to be running a test with paid local search results! Just popped up on Google last night – Is this pai…
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"Google Alerts is a really powerful tool to help you stay up to date on what is the most popular and visible, particularly about you or your business."
Google Alerts has completely redesigned their interface. Check out what's new and how you can benefit from it.
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"Because search engines rely on crawlable data to deliver search results, a loss in crawlable data does mean a potential loss in search relevancy, albeit likely only for searches with specific intent regarding personal data. This idea of intent is the core of any possible SEO effects."
With the Right to be Forgotten in the news lately, find out how SEO can affect your internet privacy.
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Certification renewal, complete. Now, to celebrate with...with more analytics.
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People
In their circles
176 people
Have them in circles
111 people
Jeff Hoyer's profile photo
Danny Danciu's profile photo
Mark Barmes's profile photo
Anthony Pasquale's profile photo
Jason Barrett's profile photo
Bloombridal Flowers's profile photo
Kurt Kleindienst's profile photo
Quinn Sheek's profile photo
Danielle Carty's profile photo
Work
Skills
Search Engine Optimization, Google Analytics, Google Webmasters, Bing Webmasters, Microsoft Suite including Excel, Word, and PowerPoint
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Kansas City, MO
Story
Tagline
Social Media Annoyance and Senior Product Manager of Interactive Media
Introduction
Search Engine Optimization handicrafter. Social Media aficionado. Fancy word re-purposer. If you follow me, and we ever meet, the beer is on me.
Bragging rights
I know the Internet. We hang out.
Education
  • Emporia State University
    English Literature, 2000 - 2005
Fantastic experience. Great equipment. Perfect for birthday parties. Just being in this gym makes me want to be an Olympian.
Public - 4 months ago
reviewed 4 months ago
Beer cheese soup and a milk stout. A perfect dinner.
Public - 2 years ago
reviewed 2 years ago
2 reviews
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