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Calacus PR
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Public relations consultancy using the power of sport to inspire and engage
Public relations consultancy using the power of sport to inspire and engage

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NOV 29 2017

SAVE YOUR BRAND’S REPUTATION THROUGH CRISES

Taking over a crisis-hit business requires special qualities in a leader, not least the humility to admit things went wrong, apologise and fix the company

When the board of under-fire Uber parachuted in Dara Khosrowshahi this August, following disgraced founder Travis Kalanick’s gruesome end, few envied the new chief executive’s mission.

With the ride-hailing giant battling multiple crises – accusations of stealing technology, sexual misconduct, bullying and the potential withdrawal of licences in key markets, on top of a cluster of executive-level departures – the Iranian-American faced a colossal uphill struggle to repair the brand’s reputation.

One early move that earned worldwide respect was an admission of culpability. In late-September, Transport for London revoked Uber’s licence to operate, declaring the organisation was not “fit and proper”.

Mindful that the company has 40,000 drivers and 3.5 million customers in the capital city, making it the largest base of its operations in Europe, Mr Khosrowshahi was required to be pitch-perfect with his response. “On behalf of everyone at Uber globally, I apologise for the mistakes we have made,” he offered.

Such humility represented a seismic step-change in message when compared to the brazen and bullish braggadocio of the 48-year-old’s predecessor. Further, in early-November, Mr Khosrowshahi presented a revised set of core values to Uber staff in a bid to lance the festering culture that had developed in Mr Kalanick’s reign.

David Alexander, founder and managing director of PR consultancy Calacus, agrees. “The fundamental tenet is authenticity, particularly in this world of smartphones and 24/7 news.

"Saying one thing and doing another, while refusing to acknowledge that you have problems is the biggest mistake a new CEO can make,” he says.

Mr Alexander points to the achievements of Arnold W. Donald, CEO of Carnival Cruises since July 2013, a year after one of its vessels sank, killing 32 passengers and crew. “He is a great example of a CEO who came in and steadied the ship – pun intended,” he says.

“He immediately undertook a review of the company’s operations and, as well as addressing its shortcomings, focused on growth and innovation which has seen share values rise.”

https://www.raconteur.net/business/save-brands-reputation-through-crises

https://calacus.com/news/2017/11/29/the-times-save-your-brands-reputation-through-crises

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NOV 9 2017

RYANAIR BLAMES THE MEDIA - DOES THE FOURTH ESTATE DESERVE SUCH CRITICISM?

There are plenty of reasons to be frustrated with the media.

Depending on your political affiliations, whatever you watch or read can appear biased or skewed, reporting only one side of the story.

http://www.huffingtonpost.co.uk/david-alexander/ryanair-blames-the-media_b_18502580.html

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OCT 19 2017

TAMMY ABRAHAM – AUTHENTICITY IS KEY FOR MEDIA INTERVIEWS

At Calacus, we undertake a lot of media training with our clients.

Knowing what to say and how to say it is vital in today’s 24/7 news cycle.

https://calacus.com/calacus-blog/2017/10/19/tammy-abraham-authenticity-is-key-for-media-interviews
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OCT 19 2017

ESSEX CCC – COUNTY CHAMPIONS HIT SOCIAL MEDIA FOR SIX

Essex had spent just one of their previous 13 seasons in the top tier of the County Championship prior to last summer.

https://calacus.com/calacus-blog/2017/10/18/essex-ccc-county-champions-hit-social-media-for-six
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OCT 19 2017

THE COLIN KAEPERNICK AFFAIR: SHOULD SPORT AND POLITICS EVER MIX?

Sport and politics should never mix.

That was the view of former Australian prime minister Tony Abbott ahead of the NRL Grand Final.

https://calacus.com/calacus-blog/2017/10/18/the-colin-kaepernick-affair-should-sport-and-politics-ever-mix
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OCT 19 2017

CALACUS TO SUPPORT LONDON FOOTBALL AWARDS

Calacus is delighted to be supporting the London Football Awards, which raises money for national charity, Willow.

https://calacus.com/news/2017/10/18/calacus-to-support-london-football-awards
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AUG 1 2017

LETOU 'GOALS FOR GOOD' – GIVING BACK IS VITAL FOR SHIRT SPONSORS

When you invest in shirt sponsorship, raising awareness and increasing revenues are high up the list of priorities.

For companies based beyond British borders, who they sponsor comes down to affordability or profile more than anything else.

http://bit.ly/2vidM8w
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