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Email as a Branding Tool

Hannah Green from Email on Acid outlined two ways you can effectively utilize email as part of your branding strategy.

Read >> https://www.emailonacid.com/blog/article/email-marketing/email-as-a-branding-tool

#CakeMail #EmailMarketing #Email #Marketing #Branding #Tips
<p>Email is by far the most under-utilized branding device in the marketing arsenal, not to mention a cheap and easy way to spread your brand’s message with an audience that has already displayed interest in your company.</p>...
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Email creative we ♥, August edition

This month we’re featuring emails that (more or less) honour the industry best practice of 60% text 40% images.

Have a look at these six emails that show us different ways of incorporating HTML text into spacious (and frankly, adorable) templates. >> http://ow.ly/NT5S303ve1E

#CakeMail #Emails #Design #Templates #EmailMarketing
Email marketing for small businesses
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The growing appeal of responsive-aware email design

Find out when and why Chad White recommends responsive-aware #email #design >> http://ow.ly/2lYV303fQsE

Via Marketing Land

#CakeMail #EmailMarketing #Campaign #Responsive #Mobile
Many brands are utilizing responsive design for their email marketing, but the production costs and skills needed to create fully responsive emails can sometimes be prohibitive. In these cases, columnist Chad White recommends responsive-aware design.
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How to Recover From an Email Disaster

Great tips on how to deal with email marketing campaign mistakes and how to prevent them.

Read more at +B2C >>
http://ow.ly/ZGR7303fES2

#CakeMail   #Email #Marketing #EmailMarketing #Campaign #Tips
Anyone who has ever had to send an email marketing campaign will know “The Fear” – the sense of dread you get when you personally are about to hit the go button on an email that is going to be…
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How small changes can have a big impact on your open rate
Have you ever wanted to improve your email open rates?

Rather than scaring up yet another big strategy, think small. Plan out a series of incremental changes that you can test gradually over time.

Find out how to increase your #openrates  >>
http://blog.cakemail.com/small-big-impact-open-rate/

#CakeMail   #EmailMarketing   #Emails  
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Email Content We Love

Welcome to our first monthly roundup of beautiful email content, where we share some of the industry’s best work, and explain why we love it so.

Our inboxes are filled with emails that delight, tell stories and push boundaries. It’s one of the reasons why email marketing has truly hit its stride: creating email content has become a creative discipline in its own right.

Have a look at >> six marketing emails that make our hearts go pitter patter. In the spirit of sharing our true feelings with you, we’ve rated each email: Crush, Infatuation or True Love.

http://blog.cakemail.com/email-content-love-and-love-it/#more-1104760

#CakeMail   #EmailMarketing   #Email   #Marketing   #Love   #Content   #Ecommerce   #Newsletters   #Creative   #Apple   #Designer   #Playful   #Inspire   #BusinesstoBusiness   #B2B   #smallbusiness   #Startup   #Onboarding #unionmadegoods   #CollaborativeFund   #Casper   #Moo   #InVision  
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Build better landing pages: here’s how

If you’re investing the time, money and resources into managing an email marketing or advertising campaign, you want to give it every opportunity to convert. While it may not be realistic for you to create a dedicated landing page for each and every marketing campaign, it is extremely beneficial to add the practice of landing page optimization into your marketing mix.

Here's how >> http://blog.cakemail.com/build-better-landing-pages/

#CakeMail #LandingPage #Optimization #SEO #Email #Marketing
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What techniques make your email campaign relevant?

Did you know that relevant emails drive 18x more revenue than broadcast emails ?

You are probably wondering what does a relevant email look like?

In this great blog post from Mallory Mongeon on Email on Acid, you'll learn what strategies, technology and best practices you need to employ to ensure relevancy in your email campaigns across the board.

http://ow.ly/JYA0303g1ky

#CakeMail #EmailMarketing #Email #Campaign
<p>How do you create email that’s relevant to your whole audience, not just a niche group within it? </p> <p>We’ll break down what strategies, technology and best practices you need to employ to ensure relevancy in your email...
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4 ways to improve your newsletter clickthrough rate

Ready to start making things better? Here are our favourite tactics for improving newsletter clickthrough rates. >> http://ow.ly/kzRd303m26h

#CakeMail #Email #Marketing #Testing #CallToAction #ClickthroughRate #OpenRate
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4 Reasons to Start Planning for the Holiday Email Marketing Rush Now!

80% of brands haven't started planning their #holiday #email #marketing #campaigns yet. Here are 4 reasons you should plan further out for peak-season emails >> http://ow.ly/RFir303cRFA From +Litmus 

#CakeMail #EmailMarketing
80% of brands haven't started planning their holiday email marketing campaigns yet. Here are 4 reasons you should plan further out for peak-season emails:
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Send Better Email: 8 Email Etiquette Rules You Should Know

Read these tips from +Entrepreneur >> https://www.entrepreneur.com/article/270924

#CakeMail #Email   #Marketing   #Etiquette   #Rules   #Emailing #EmailMarketing   #Newsletters   #Entrepreneur   #ShouldKnow  
Let's start with the obvious: the instantaneous nature of email and the ease with which we can send them lends many to the mistaken belief that an email should be replied to rather speedily.
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Sending from a Gmail or Microsoft address? Read this.

In just a few short months, both Gmail and Microsoft will implement a policy change requiring every email sent by one of their email addresses originate from their servers. These changes will come about in late 2016, when Gmail and Microsoft update their DMARC policy from p=“none” to p=“reject”. This may feel like deja-vu. And indeed, we have been here before with Yahoo! and AOL.

http://blog.cakemail.com/sending-gmail-microsoft-address-read-this/

#CakeMail   #EmailMarketing   #DMARC #Policy   #Update #Email #Deliverability   #Gmail   #Microsoft
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Have them in circles
193 people
emailexpert's profile photo
samir bouaziz's profile photo
Spices Board's profile photo
Honda Mont-Laurier's profile photo
S.O.S Lar Multiserviços's profile photo
nierez damas's profile photo
Erna Balgis's profile photo
Yolitza Boada's profile photo
Kate Arbuckle's profile photo
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514 316 1550
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Simple Email Marketing for Small Businesses
Introduction
We believe a successful small business can change its community and the world for the better.

So we work hard to create tools that help small businesses engage and build relationships with their community.

Which is why we provide an elegant and simple-to-use email marketing app.