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Caitlin Burm
Digital Content Editor, Mother, Wife
Digital Content Editor, Mother, Wife
About
Posts

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Repurposing content is far more effective than creating content from scratch for the same purpose.

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What makes evergreen content so successful? It genuinely helps your audience.

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The publisher of the future will have expertise in three places: "it will have a database of content, a database of people, a database of products."

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Considering that millennials are now the largest part of the workforce and wield hundreds of billions of dollars in purchasing power, honing methods to effectively target this populace is a priority for any consumer-facing business.

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Content is about more than just gaining traffic; it's about building a relationship with your customers.

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After months of anticipation, Ryan and I are happy to introduce the newest addition to our family.

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The challenge isn't to inform your audience with your content – it's to communicate, engage and teach in a way that shares beliefs, emotion and values.

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Traditional rules of how content is created or shared have been upended — instead, the creator is king, and we will go where the creator communicates.

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Great content is remembered best when delivered "in a meaningful way and through people admired."

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Now that we have six weeks left until her due date, I am thrilled to share Baby Burm's nursery with you today!

See all our photos of the room and read more about our sweet +SwaddleDesigns blankets – that we can't wait to wrap her in – on Burm Voyage.
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