Wondering, how web-link authority passes from one webpage to another?
Then wonder no more.
Our pals at +Vertical Measures have designed an infographic illustrating how web-link authority is build and passed from site to site on the internet today, which is one factor search engines like Google and Bing use to determine which site to rank above others.
Some key takeaways are:
- Websites gain authority by building itself up as a reliable resource, with trustworthy content.
- Semantic signals, social media signals, and co-citations can also be passed.
- 10 to 15 percent of page-rank on a page disappears before page-rank flows along to out-links.
YES --> "With content becoming the new spam, the goal is not to create more content, it is to create smart content that your customer, or your client’s customers want to read and that Google wants to rank."