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Tesla CEO Elon Musk: The NYT review cost us $100M in value:
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Randy Peterson's profile photoRoberto Giménez's profile photoMichael T. Delgado's profile photoChristian Conrad's profile photo
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No, it was probably Elon Musk's way-out-of-proportion response that cost them most of that.

The appropriate reaction to Broder's quite factual report would have been something on the lines of "We're sorry that our car couldn't quite make that trip on one of the coldest days of the year. The problem was not so much with the car or its batteries as with the admittedly sometimes bad advice we gave him over the phone. This only shows how important it is for new owners to carefully read the owner's manual, and fro the next year or so until we get more charging stations online, to make sure they charge their cars with a good bit of margin."

Had they said that, this would have blown over as soon as it started. In stead, Musk's typically over-the-top reaction -- he has a history of these -- blew it up into a media storm.

Totally his own fault.
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