"As a user, I like this. As a content producer, I fear it. Advertisers should hate it." [in reference to the Youtube skippable pre-roll ads]+Molly Wood
, correct me if I'm wrong, but it seems you're completely misunderstanding the purpose of Youtube's "Skip in 5 seconds" model. Advertisers should love
it, because they only pay if the ad is not skipped. With traditional video ads, as you said, users are forced to watch and get annoyed and the publisher and advertiser "make an enemy, not an impression". By contrast, Youtube's model means that each view advertisers pay for is a voluntary, sat-all-the-way-through-the-ad view, the value of which is much much higher than with a traditional video ad.