I certainly think its personal choice. Apple whilst people may have issues with its actions or its price, or the fact it's marketplace is tight, they do make good products. I refuse to believe that people in their millions would go out and buy an Apple product in this day and age of tech diversity if they were soooo bad.... And people forget, Apple is in total control of its hardware/OS, whereas Android is over many devices and manufacturers....despite this (and whatever sales stats for Android v Apple) they are doing damn well in the total sales department...without a doubt and with a significant handicap.
If Android wasn't about then I'd be very happy with an Apple phone and since my wife loves her Apple products I cannot find fault in any of them as far as she is concerned.
This all puts me in mind of the ST/Amiga wars of the late 80's and 90's.....both damn good machines, both with pro's and con's.......
Mind you I had an Amiga, so the Amiga was better!!! ;)
Back on topic, I think the innovation now comes more from the software side rather than the hardware.....the only "innovation" hardware wise I can recall of late is the airbag for a dropped phone.....I think in terms of current requirements and already existing features, hardware wise for innovation now, we are merely looking at faster, lower power consumption and more miniaturization (in terms of components, not screen size)