There's no such thing as a boring industry. You might just be too deep in the trenches to know what's the most interesting to outsiders!
The most important thing to recognize is that this employee doesn't know the value of his knowledge, and might not even be "bored" with his industry, but doesn't realize which parts are fascinating to a consumer. That's the challenge, telling a guy who's in the trenches every day, which pieces are most interesting to those who aren't.
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