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Business901
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Lean Sales and Marketing through Service Design Thinking
Lean Sales and Marketing through Service Design Thinking

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Balancing the Art of Lean - How do you incorporate Lean into your strategic thinking?  In Sales and Marketing, I use a process very similar to The Balanced Scorecard for a visual indicator to make sure that I am doing a little Lean in each category.  The percentage of each depends on the individual company.  Join the conversation on LinkedIn  What questions Read More ...
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The Ambiguity Advantage – What Great Leaders Are Great At - Author David Wilkinson, drawing upon his own research and including compelling international cases, reveals how to lead others through times of uncertainty so as to create opportunity, innovation, and competitive advantage. The book, The Ambiguity Advantage: What Great Leaders are Great At published by Palgrave Macmillan, shows that a key factor for great leadership is Read More ...
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Tap Into Their Illusive Want – Brave Leadership - While we may think that we need to follow some kind of prescription to get results, the most amazing leaders are those who dare to be their true selves, powerfully. People want to give them their best. But in a business world that’s so competitive and uncertain, how do you connect with others more authentically to tap Read More ...
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Is There a Framework for Creating Greater Autonomy? - How do people advance through the changing structure of a Lean or Agile Organization? Is There a Framework for Creating Greater Autonomy in the Workplace? In the Lean world, we use the processes of Training within Industry and the Toyota Kata to move from a strict hierarchal structure to more distributed culture. It reminds me Read More ...
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What is the Oxford Review? - The Oxford Review aim is to get the very latest, just published, peer-reviewed research to you in brief, understandable, practical, and useful way to digest briefings; no jargon, no overload. And make you the most impressively up-to-date person in the room. Find out more at https://www.oxford-review.com/ David Wilkinson is the Editor-in-Chief of the Oxford Review. Read More ...
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Can You Create Forgetfulness? Unlearning? - How do you forget something, so it is easier to learn something new? What are your views about forgetting? Unlearning? As a sales and marketing person, I am always trying to create an edge on how to introduce something new. I bet others think and struggle along that line or the sayings like you can t teach Read More ...
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Lessons from the Rescue of 77 Businesses - If there’s one shared trait among the companies Bob Bethel took over, it was their approach to accounting. Each one of them was using what Bob calls “taillight accounting” – looking backward to see how the business is doing financially. He does not blame them for using this method of accounting, as this approach is preferred by Read More ...
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Should You Be Increasing Your Marketing Research? - Should research become a larger part of the marketing budget? Should marketing research drive innovation or should innovation drive marketing? What happens in your company? Though most of us are past that idea of a silver bullet, the viral marketing campaign still exists in many minds. I am not saying they don t happen but just Read More ...
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Impact Mapping as a Quick Check for Your Next Marketing Experiment - How do you check your projects/campaigns/experiments before launching? Impact Mapping is a tool that Gojko Adzic introduced to me in a book several years back. In it s simplest form, I have found it to be an excellent way to check for alignment, and clarity when launching and committing to a project or marketing campaign/experiment. It is what Read More ...
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Using Lean, TOC & Six Sigma to Transform Schools - The Excellent Education System: Using Six Sigma to Transform Schools helps you discover and understand the technique of evidence-based learning and operations through which the modern school satisfies the need to increase the flow of successful students through the educational system from Kindergarten through Grade 12. This book explains, in clear terms, what educational excellence means and the Read More ...
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