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BurrellesLuce
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Improving The Way You Capture, Measure And Connect With The Media.
Improving The Way You Capture, Measure And Connect With The Media.

44 followers
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BurrellesLuce's posts

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This integrated PR campaign not only supported Rust-Oleum’s retail marketing but has resulted in 250 million project impressions to date and 3 million project engagements

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People want marketing and PR with substance and authenticity - here are some tips to achieve those abstract goals!
 

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The best way to effectively show the impact of your PR strategy is to build a framework. Here are some insights from industry experts:

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PR has changed a lot in the past 30 years; today, pros have to be PR hybrids. Here's what PR hybrids need to know. http://budurl.com/k5dn

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How does a company over 100 years old make itself relevant to Millennials? Here's how Clorox and Ketchum did it.

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You don't have to be a math expert to work well with data and analytics. Facebook exec Mike Buckley shares his insights.

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GMA host Amy Robach talked ethics, accuracy, and leadership at this year's PRSA Conference keynote. Check out the highlights! http://budurl.com/b7dr

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Get butterflies in your stomach before you speak in public? Get those butterflies to fly in formation! Here are great public speaking tips from pro speaker Virgil Scudder.

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Pitching to media contacts is not easy, so why not check out some savvy tips from members of the media themselves?
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