Thought you knew google analytics? Unless, you've been following it closely for the last year, you don't. Google has finally put the right amount of resources into its analytics training materials. The coverage has switched from just websites to all online activity. Check out this excellent starter resource. (h/t +Justin Cutroni, btw any idea when you will update your book?)
Google is building an Amazon Prime competitor. I signed up for Prime last year when Amazon emailed me saying that I had spent a whopping $2 more than the annual Prime fees in shipping the year before. I LOVE the service and we can watch instant videos with it as well. I'm not a crazy conspiracy fanatic (ok, maybe occasionally) but with so much of my life depending on Google, if all things were equal, I would just stick with Prime. But, if Google can offer same day delivery (as rumored), that's a big draw. Do you use Amazon Prime?
This is just kind of an interesting article on protecting yourself from people attempting to hack your smartphone. Aside from the usual screen lock, there are a few other things that the user can do to eliminate the threat. You can download the apps for lost phones that will help locate the lost phone, you can look out for malware by only downloading apps that you know are 100% legitimate, and finally, you can minimize location sharing in your apps by not allowing them use your location while you use them.
According to a recent report more people are watching Netflix than cable. Considering there are so many other streaming services that are not even considered in this report things are looking bleak for the traditional cable network model. The article goes on to state that essentially Netflix is now the largest network and the only one structured for success in the digital age.
I create education and training programs to solve problems
Eastern Michigan Univerity
2006 - present
Bud Gibson, Inc
2012 - present
Ross School of Business
1997 - 2006
Deloitte Touche Tohmatsu
1990 - 1992
Arthur D. Little
1988 - 1990
Catholic Relief Services
1985 - 1986
Ann Arbor, MI
Pittsburgh, PA - Boston, MA - Riyadh, Saudi Arabia - Philadelphia, PA - Rabat, Morocco - Cairo, Egypt - Washington, DC - Saint Gratien, France - Huntsville, AL - Oak Ridge, TN - Buffalo, NY
210 E. Huron Street, Ann Arbor, MI 48104
I'm writing a book on the search marketing program I created at Eastern Michigan University
I'm focusing this profile mainly on the web and search marketing. Don't worry that it's going to be boring. Those are fairly broad topics.
I am a business professor who specializes in technology and online marketing. I live in Ann Arbor, Michigan. As of January, 2013, I've launched on a book writing project tentatively titled, "Lessons in Search Marketing". The book is based on my experience shepherding over 90 organizations through Eastern Michigan University's search marketing program.
Expect to hear a lot about search marketing, conversion optimization, and what I consider essential to teaching these subjects here.
I have a personal Google+ page, more devoted to off-hand remarks and photography. You can find it here.
The search marketing program at Eastern Michigan. Numerous grants and papers on computational business decision making.