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Bud Gibson (PhD)
Works at Eastern Michigan Univerity
Attended Carnegie Mellon University
Lives in Ann Arbor, MI
4,001 followers|35,201 views
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Bud Gibson (PhD)

Technical questions  - 
 
Broken link in Unit 4, Lesson 3. Under "read more on this topic," the link supposedly leads to use cases for the analytics API. NOT.
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Fabio Ventola's profile photoBud Gibson (PhD)'s profile photo
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+Fabio Ventola I also reported it in the forums. Thanks for the follow up. The explore related topics is good.
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Bud Gibson (PhD)

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Thought you knew google analytics? Unless, you've been following it closely for the last year, you don't. Google has finally put the right amount of resources into its analytics training materials. The coverage has switched from just websites to all online activity. Check out this excellent starter resource. (h/t +Justin Cutroni, btw any idea when you will update your book?)
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Bud Gibson (PhD)

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Google people and pages
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Bud Gibson (PhD)

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Digital Marketers of various stripes
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I don't think google and its partners will have the logistics prowess #OMA   #retail  
 
Google is building an Amazon Prime competitor. I signed up for Prime last year when Amazon emailed me saying that I had spent a whopping $2 more than the annual Prime fees in shipping the year before. I LOVE the service and we can watch instant videos with it as well. I'm not a crazy conspiracy fanatic (ok, maybe occasionally) but with so much of my life depending on Google, if all things were equal, I would just stick with Prime. But, if Google can offer same day delivery (as rumored), that's a big draw. Do you use Amazon Prime?
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Bud Gibson (PhD)

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Tablets work well for consumption and light production #OMA   #tablet  
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Bud Gibson (PhD)

Technical questions  - 
 
BUG REPORT: The test your understanding in Unit 4 item 2, building reports with dimensions and metrics, does not include a check for question 4. It only reports back results for questions 1-3.
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Thanks for letting us know, Bud. We're working on getting this corrected now!
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Interesting conversation with a former student. People seem more concerned about privacy in the midwest than on the west coast. #OMA   #mobile   #security  
 
This is just kind of an interesting article on protecting yourself from people attempting to hack your smartphone. Aside from the usual screen lock, there are a few other things that the user can do to eliminate the threat. You can download the apps for lost phones that will help locate the lost phone, you can look out for malware by only downloading apps that you know are 100% legitimate, and finally, you can minimize location sharing in your apps by not allowing them use your location while you use them.
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Bud Gibson (PhD)

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All media has gone digital #OMA  
 
According to a recent report more people are watching Netflix than cable. Considering there are so many other streaming services that are not even considered in this report things are looking bleak for the traditional cable network model. The article goes on to state that essentially Netflix is now the largest network and the only one structured for success in the digital age.
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People
In his circles
198 people
Have him in circles
4,001 people
Ryan McCarthy's profile photo
Coco Rhea's profile photo
Michael Tedesco's profile photo
Jenn Miller's profile photo
Christian Kardach's profile photo
Bob Bobo's profile photo
Steve Standifer's profile photo
Summa Rojo's profile photo
Aidan Lee Turnbull's profile photo
Work
Occupation
I create education and training programs to solve problems
Employment
  • Eastern Michigan Univerity
    2006 - present
  • Bud Gibson, Inc
    2012 - present
  • Ross School of Business
    1997 - 2006
  • Deloitte Touche Tohmatsu
    1990 - 1992
  • Arthur D. Little
    1988 - 1990
  • Catholic Relief Services
    1985 - 1986
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Ann Arbor, MI
Previously
Pittsburgh, PA - Boston, MA - Riyadh, Saudi Arabia - Philadelphia, PA - Rabat, Morocco - Cairo, Egypt - Washington, DC - Saint Gratien, France - Huntsville, AL - Oak Ridge, TN - Buffalo, NY
Contact Information
Work
Phone
1-734-926-9560
Email
Address
210 E. Huron Street, Ann Arbor, MI 48104
Story
Tagline
I'm writing a book on the search marketing program I created at Eastern Michigan University
Introduction
I'm focusing this profile mainly on the web and search marketing. Don't worry that it's going to be boring. Those are fairly broad topics.

I am a business professor who specializes in technology and online marketing. I live in Ann Arbor, Michigan. As of January, 2013, I've launched on a book writing project tentatively titled, "Lessons in Search Marketing". The book is based on my experience shepherding over 90 organizations through Eastern Michigan University's search marketing program.

Expect to hear a lot about search marketing, conversion optimization, and what I consider essential to teaching these subjects here.

I have a personal Google+ page, more devoted to off-hand remarks and photography. You can find it here.
Bragging rights
The search marketing program at Eastern Michigan. Numerous grants and papers on computational business decision making.
Education
  • Carnegie Mellon University
    PhD, Information Systems, 1997
  • Wharton School of the University of Pennsylvania
    Marketing, Decision Sciences, 1988
  • American University in Cairo
    Center for Arabic Study Abroad, 1984
  • Georgetown University
    French and Linguistics, 1983
  • Lycée Gustav Monod
    Sciences économiques et sociales, 1979
Basic Information
Gender
Male
Looking for
Networking
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