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Bud Gibson
Works at Eastern Michigan University
Attended Carnegie Mellon University
Lives in Ann Arbor, MI
17,907 followers|1,283,330 views
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Bud Gibson

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Please Join Us for Breakfast with the Blue Cross, the Detroit Tigers, and Chevy
We are excited to reveal the full line-up of speakers for our first season  of breakfasts . This first season  will run from March through June. Our goal for the breakfast series is to bring you actionable insights from the best in digital . As we hope you'...
We are excited to reveal the full line-up of speakers for our first season of breakfasts. This first season will run from March through June. Our goal for the breakfast series is to bring you actionable insights from the ...
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Bud Gibson

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It may already be mandatory.
 
The title of this article says it all. Google adwords is one of the best marketing tools on the internet. Its going to be a mandatory skill in the marketing field in the future.
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The issue with video is that people have to watch it.
 
According to a survey, it has been revealed that about 50 percent of respondents said they are not sure if they got a good ROI for its video advertisements online. Even though they answered that they are much more interested in video advertising than before, videos seem that they can not give a hundred percent guarantees that they are successful.
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When and how does the influencer get paid?
 
Facebook is looking to segment it's users into Experts and Influencers... but I'm not sure where the rest of us would fall. They're planning to charge advertisers a premium in order to reach the more important member segments, those that have something useful to share/say, aka influencers. The idea being that influencers who see a product and use it will then influence others to use it or try it. Pretty clever.
Celebrities aren't like you and me. They're better. Or at least Facebook thinks they're worth more money. Convince experts and influencers to like..
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Twitter is more like a mass chat tool than a tool to drive traffic to your site.
 
Apparently, twitter is not a good tool to use if you want to drive traffic to your site.
One percent of people who see my tweets click on the links. That's not traffic. It's a rounding error.
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Agreed... though as a mass chat tool, it's still pretty interesting. Just not a service likely to grow a whole lot more.
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The real trick is to get in front of real people.
 
My resume doesn't include any of these helpful tips! When it comes time for me to enter the job market I'll have to make sure I'm keeping up with the times and following tips and marketing myself in the best way possible.
These SEO best practices can move your resume to the top of the pile.
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Bud Gibson

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I'm currently using Mobile Outlook for almost all of my email needs. It's not perfect, but important emails are highlighted for my attention, while the run of the mill is relegated to "other". Perhaps most importantly, Mobile Outlook efficiently shows five email accounts as one unified stream.

I used Google Inbox on my gmail account, and it showed a lot of promise, but I think it has a ways to go before it can replace Mobile Outlook. Mobile Outlook is so good that it got me to evaluate the desktop Outlook product for the first time in over a decade. Desktop Outlook is not the same as Mobile Outlook, specifically the desktop version is still not optimized for quick, efficient email reading from cloud email services like gmail, so I still don't recommend it.
Google's new email client, Inbox, launched last October on the iPhone, Android, and on Chrome. It was a reimagining of how email could work — albeit with a lot of influence from other apps like...
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Not thrilled with Apple's email either. Seems like this should be a no brainer for someone to get email right and add visual cues to simplify, not complicate. No one has found the secret sauce yet. Enterprise social communication tools are equally horrific. Who knows, maybe #Facebook Workplace will be the game changer we long for? D'oh! 
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Elements of marketing have always been more data driven.
 
Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories. A McKinsey Quarterly article.
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Part of our instrumented lives.
 
What I found most interesting about this article is A/B testing pricing a shipping terms. When I think of A/B testing a site mostly I think of a focus more on the user experience of the site – layout, images, and appropriate placement of buttons/assets. The physiology of pricing the items on your site could be very interesting when looking at conversion.
You know that Amazon and Facebook never settle for one awesome website design. In fact, how would Facebook look today if not for iteration?
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Excellent. Advanced segments are where it's at.
 
In Google Analytics, advanced segments tell you a lot about your ad performance and help a lot for analysis. So, it is important to build advanced segments with proper strategies. 
Advanced Segments allows you to isolate specific types of traffic within your Google Analytics reporting. Let’s dive in to how you can start using Advanced Segments today.
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The joy of the selfie.
 
just to cheer you up despite the gloomy winter we're experienc
"Instagram users have made the fountain in New York City's Bryant Park a top spot for selfie tourism, as below-freezing temperatures left it frozen in an icy bliss."
Instagram users have made the fountain in New York City's Bryant Park a top spot for selfie tourism while it's frozen in icy bliss.
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Tag management is all about tracking, and it's very important.
 
Tealium, the leader in enterprise tag management and digital data distribution, Raises $30.7M To Become The Data Pipeline For Personalized Marketing
Tag management is not, perhaps, the sexiest problem for a startup to tackle, but Tealium seems to have turned it into a successful business, as indicated by..
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In their circles
572 people
Have them in circles
17,907 people
Hasan Baran's profile photo
W. Pattison's profile photo
Валерий Клишин's profile photo
exlweb neha's profile photo
Andre Labbe's profile photo
Sue Cook's profile photo
Arcangelo Liso's profile photo
Steve Krause's profile photo
Rainyday Superstar's profile photo
Education
  • Carnegie Mellon University
  • The Wharton School
  • The American University in Cairo
  • Georgetown University
  • Lycee Gustave Monod, Enghien les Bains, France
  • Randolph High School, Huntsville, AL
Contact Information
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Phone
734-926-9560
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Story
Tagline
I created the hands-on search marketing program at Eastern Michigan University
Introduction
I am a business professor who specializes in technology and online marketing. I live in Ann Arbor, Michigan. I use this google+ page to make off-hand remarks about technology and the state of the world. I also indulge my photography passion here.

If you're looking for a concentrated stream on Internet Marketing for a book I'm writing, go to this Google+ profile.
Bragging rights
The search marketing program at Eastern Michigan. Numerous grants and papers on computational business decision making.
Work
Occupation
Professor, Business Advisor
Employment
  • Eastern Michigan University
    Professor, present
  • The Ross School of Business
    Professor
  • Deloitte and Touche
    Senior Consultant
  • Arthur D. Little
    Consultant
  • Catholic Relief Services
    Project Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Ann Arbor, MI
Previously
Huntsville, AL - St Gratien, France - Cairo, Egypt - Rabat, Morocco - Casablanca, Morocco - Riyadh, Saudi Arabia - Philadelphia, PA - Boston, MA - Pittsburgh, PA - Buffalo, NY - Washington, D.C.
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Bud Gibson's +1's are the things they like, agree with, or want to recommend.
Adobe Lightroom 4.3 brings Retina display support
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The software for editing and cataloging photos supports raw image formats from 20 new cameras, corrects lens flaws with Leica and other lens

Google wins book-scanning case: judge finds "fair use," cites many benefits
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Summary: The long-running copyright fight between Google and the Authors Guild is over: Judge Denny Chin issued a resounding ruling in favor

Potential Microsoft CEO Elop Would Consider Selling Bing
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The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including curren

Why Amazon's Not Worried About Profits
www.slate.com

David Streitfeld at the New York Times has a feature piece about how despite Amazon's surging stock it isn't turning a profit that I think f

The Five Year Plan
www.asymco.com

Gartner reported that PC shipments totaled 80.3 million units in Q3. Subtracting an estimated 4.4 million Macs yields an estimated 75.9 mill

Stephen Elop's Getting $25 Million For Destroying Nokia
www.slate.com

To put the blame for Nokia's problems all on the shoulders of Stephen Elop would be absurd, but he came to the company from Microsoft, bet t

How an Engineer Earned 1.25 Million Air Miles By Buying Pudding
gizmodo.com

Air Miles are awesome, they can be used to score free flights, hotel stays and if you’re really lucky, the scorn and hatred of everyone you

Breaking Bad fans sue Apple for cutting short Season Pass
gigaom.com

Summary: Fans addicted to AMC’s meth-drama, Breaking Bad, claim Apple short-changed them when it sold them a “Season Pass” for the final sea

Daring Fireball Linked List: Google Play Services: Google's Solution to ...
daringfireball.net

Calling Play Services an “app” doesn't really tell the whole story. For starters, it has an insane amount of permissions. It's basically a s

Schneier on Security: Our Newfound Fear of Risk
www.schneier.com

Schneier on Security. A blog covering security and security technology. « 1983 Article on the NSA | Main. September 3, 2013. Our Newfound Fe

Google's Matt Cutts: Once Again, +1s Have No Direct Impact On Rankings
searchengineland.com

Google’s head of search spam, Matt Cutts, said once again that Google’s +1 data has no direct impact on their web search ranking algorithm.

Android's Gains Aren't at iOS's Expense
www.slate.com

The Wall Street Journal made this chart based on IDG data of second quarter smartphone sales, but nothing about the numbers supports the tex

Mt. Rainier Summit Climb—18 Years Ago Today - FAS Talk
talk.faseidl.com

On this, the 18th anniversary of my Mt. Rainier summit climb, I offer a few photos and memories of what, for me, was a spectacular adventure

Reinvent the Movie Theater: wifi, outlets, low lights, second screen exp...
hunterwalk.com

In my 20s I went to a lot of movies. Now, not so much. Over the past two years becoming a parent has been the main cause but really my lack

Nelson's Weblog: life / google-play-no-order-cancellation
www.somebits.com

I got excited about Google's new product Chromecast and quickly placed an order on the Google Play store. They said “will ship by August 2”;

I Tried Android. Now Give Me Back My iPhone!
www.slate.com

Six years ago, Google launched an unconventional effort to gain a toehold in the growing smartphone business. Rather than make its own phone

Joe Nocera, embarrassment
4zf.r2.ly

Joe Nocera, columnist for the NY Times, has waved the technological white flag of surrender on behalf of his generation. In a recent column

Google Analytics Becomes A Robust Testing Platform With Content Experime...
analytics.blogspot.com

Today, we're excited to share the launch of an API for Content Experiments — our tool for easily testing site content with programmatic opti

Why You Might Be Losing Rankings to Pages with Fewer Links Worse Targeti...
moz.com

Why You Might Be Losing Rankings to Pages with Fewer Links Worse Targeting and Poor Content - Whiteboard Friday

IPhone sales shortfall could leave Verizon owing Apple $14 billion
www.loopinsight.com

Two in five smartphones sold in the U.S. this spring were iPhones. But that may not be good enough for Verizon Wireless.

This is really convenient to our house. The salad bar is tremendous, and I like the staff.
Public - a year ago
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