Profile

Cover photo
Bud Gibson
Works at Eastern Michigan University
Attended Carnegie Mellon University
Lives in Ann Arbor, MI
17,935 followers|1,296,745 views
AboutPostsPhotos+1'sReviews

Stream

Bud Gibson

Shared publicly  - 
 #TV
 
Cross-channel targeting
 
As traditional TV evolves and becomes easily accessible via the net marketers will have the opportunity to blend campaigns and their overall budget. This will bring new opportunities to manage campaigns and budgets…. It will also allow better opportunities to reach the target market.
As TV content shifts to internet delivery, audiences fragment across screens, creating complexities for distributors, programmers, and advertisers.
View original post
1
Add a comment...

Bud Gibson

Shared publicly  - 
 
Consoles, an oft-neglected online channel.
 
Starting Thursday I will love my PS4 even more because Sony in unveiling an update that will allow you suspend/resume gameplay after putting your ps4 in rest mode.
Sony's update will also include a range of social features, and a backup -and-restore option that lets users offload data to a USB drive.
View original post
1
Add a comment...

Bud Gibson

Shared publicly  - 
 
I have to believe there is something more involved than selling online.
 
There's always something to learn from someone, even if you might be a successful company like Samsung. Samsung is benchmarking Xiaomi to cut their costs for Gallaxy S6. Xiaomi has rapidly grown to be a threat for Samsung by selling their products through only on-line sales. If Samsung were to follow this strategy, it is likely that the price for their new smartphone will be offered at a lower rate. I think this is a win-win strategy.
According to suppliers, Samsung is looking to shift its focus in Asia towards online marketing and sales, to better compete with low-cost Chinese brands.
View original post
1
Add a comment...

Bud Gibson

commented on a video on YouTube.
Shared publicly  - 
 
I thought you were great in the live stream, and your channel is very informative. My son and I play in a clan. Keep on keeping on.
4
Clash of Clans Attacks's profile photoWorld+Savior's profile photoMonster Hunter 3 U's profile photo
3 comments
 
+World+Savior Just search up "Finidh Clash" , its on the official coc channel where they post all of the commercials.
Add a comment...
 
You need to track cross channel.
 
Here is nice article about tracking the four stages of customer interactions using Google analytics. The four stages are attracting prospects, engaging with them, tracking conversion performance and retaining customers. 
View original post
1
Add a comment...

Bud Gibson

Shared publicly  - 
 
It really only makes sense that facebook would function as an ad network.
 
Facebook is launching a news service. SO far they're partnering with the New York Times, Buzzfeed, and National Geographic in an attempted to keep users engaged and possibly steal some ad dollars from google.
View original post
1
Add a comment...

Bud Gibson

Shared publicly  - 
 
there's big growth in marketing because the field has transformed completely in the last decade.
 
Ranking of some of the best business jobs based on things like salary, employment growth, etc, Marketing tops the list! 
View original post
1
Add a comment...
In their circles
573 people
Have them in circles
17,935 people
KHENFER salah's profile photo
ryan edge's profile photo
John Faucher's profile photo
Howie Woo's profile photo
ayoub cocoo's profile photo
Morten Nygaard Åsnes's profile photo
Drew Franchetti's profile photo
Bob Bobo's profile photo
Giải Trí Xả Tress's profile photo

Bud Gibson

Shared publicly  - 
 
There is no doubt about this.
 
LinkedIn is now one of the best ways to get a job opportunity. Here's some different ways you can increase your profile views by 425%.

I will definitely be testing this sometime soon...
How to make your profile views soar, which could lead to more potential job opportunities, connections and visibility.
View original post
1
Add a comment...

Bud Gibson

Shared publicly  - 
 
This really should be no surprise. It's the next frontier for analytics.
 
It's interesting to see how many areas can use Google Analytics to help with their business, like video games. Google Player Analytics "will help developers track revenue targets, understand where players are spending time and money during gameplay"
Google Player Analytics is all about giving game developers greater insights into their creations through better use of data.
View original post
1
Add a comment...

Bud Gibson

Shared publicly  - 
 
I switched back to Google.
 
Battle of the Search Engines! Yahoo is asking Firefox users to switch their default search engine from Google to Yahoo. Firefox switched its default search engine from Google to Yahoo back in November, but many users switched back to Google. Yahoo is now begging those users to once again switch back to Yahoo. Personally, I think i'll stick with Google.
After Yahoo lost some Firefox users to Google, Yahoo begins notifying these users to switch back to Yahoo Search as their default search provider in Firefox.
View original post
1
Add a comment...

Bud Gibson

Shared publicly  - 
 
Your website is really a programmatic interface that sits between you and your customers.
 
Analytics can't be done with out something to measure. Understanding the HTML concept will help you analysis a website data. Have a good understanding for basic data structure for schema, tag management, and APIs can lead to better advanced analytics and better marketing results.
View original post
1
Add a comment...
 
This is a topic for IS439.
 
This article discusses 3 strategies used to segment audiences and personalize digital marketing.  These three strategies include using digital platforms to build consumer personas, integrate unique experiences for real-time consumer journey insight, and identify new touch points for audience segments using an omni-channel approach
Today’s consumers are not silent spectators or passive listeners. Instead, companies are dealing with an empowered audience — engaged in real-time social and mobile conversations, but fragmented across many digital platforms.
View original post
1
Add a comment...
People
In their circles
573 people
Have them in circles
17,935 people
KHENFER salah's profile photo
ryan edge's profile photo
John Faucher's profile photo
Howie Woo's profile photo
ayoub cocoo's profile photo
Morten Nygaard Åsnes's profile photo
Drew Franchetti's profile photo
Bob Bobo's profile photo
Giải Trí Xả Tress's profile photo
Education
  • Carnegie Mellon University
  • The Wharton School
  • The American University in Cairo
  • Georgetown University
  • Lycee Gustave Monod, Enghien les Bains, France
  • Randolph High School, Huntsville, AL
Contact Information
Work
Phone
734-926-9560
Email
Apps with Google+ Sign-in
Story
Tagline
I created the hands-on search marketing program at Eastern Michigan University
Introduction
I am a business professor who specializes in technology and online marketing. I live in Ann Arbor, Michigan. I use this google+ page to make off-hand remarks about technology and the state of the world. I also indulge my photography passion here.

If you're looking for a concentrated stream on Internet Marketing for a book I'm writing, go to this Google+ profile.
Bragging rights
The search marketing program at Eastern Michigan. Numerous grants and papers on computational business decision making.
Work
Occupation
Professor, Business Advisor
Employment
  • Eastern Michigan University
    Professor, present
  • The Ross School of Business
    Professor
  • Deloitte and Touche
    Senior Consultant
  • Arthur D. Little
    Consultant
  • Catholic Relief Services
    Project Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Ann Arbor, MI
Previously
Huntsville, AL - St Gratien, France - Cairo, Egypt - Rabat, Morocco - Casablanca, Morocco - Riyadh, Saudi Arabia - Philadelphia, PA - Boston, MA - Pittsburgh, PA - Buffalo, NY - Washington, D.C.
Links
YouTube
Other profiles
Contributor to
Bud Gibson's +1's are the things they like, agree with, or want to recommend.
Adobe Lightroom 4.3 brings Retina display support
news.cnet.com

The software for editing and cataloging photos supports raw image formats from 20 new cameras, corrects lens flaws with Leica and other lens

Google wins book-scanning case: judge finds "fair use," cites many benefits
gigaom.com

Summary: The long-running copyright fight between Google and the Authors Guild is over: Judge Denny Chin issued a resounding ruling in favor

Potential Microsoft CEO Elop Would Consider Selling Bing
searchengineland.com

The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including curren

Why Amazon's Not Worried About Profits
www.slate.com

David Streitfeld at the New York Times has a feature piece about how despite Amazon's surging stock it isn't turning a profit that I think f

The Five Year Plan
www.asymco.com

Gartner reported that PC shipments totaled 80.3 million units in Q3. Subtracting an estimated 4.4 million Macs yields an estimated 75.9 mill

Stephen Elop's Getting $25 Million For Destroying Nokia
www.slate.com

To put the blame for Nokia's problems all on the shoulders of Stephen Elop would be absurd, but he came to the company from Microsoft, bet t

How an Engineer Earned 1.25 Million Air Miles By Buying Pudding
gizmodo.com

Air Miles are awesome, they can be used to score free flights, hotel stays and if you’re really lucky, the scorn and hatred of everyone you

Breaking Bad fans sue Apple for cutting short Season Pass
gigaom.com

Summary: Fans addicted to AMC’s meth-drama, Breaking Bad, claim Apple short-changed them when it sold them a “Season Pass” for the final sea

Daring Fireball Linked List: Google Play Services: Google's Solution to ...
daringfireball.net

Calling Play Services an “app” doesn't really tell the whole story. For starters, it has an insane amount of permissions. It's basically a s

Schneier on Security: Our Newfound Fear of Risk
www.schneier.com

Schneier on Security. A blog covering security and security technology. « 1983 Article on the NSA | Main. September 3, 2013. Our Newfound Fe

Google's Matt Cutts: Once Again, +1s Have No Direct Impact On Rankings
searchengineland.com

Google’s head of search spam, Matt Cutts, said once again that Google’s +1 data has no direct impact on their web search ranking algorithm.

Android's Gains Aren't at iOS's Expense
www.slate.com

The Wall Street Journal made this chart based on IDG data of second quarter smartphone sales, but nothing about the numbers supports the tex

Mt. Rainier Summit Climb—18 Years Ago Today - FAS Talk
talk.faseidl.com

On this, the 18th anniversary of my Mt. Rainier summit climb, I offer a few photos and memories of what, for me, was a spectacular adventure

Reinvent the Movie Theater: wifi, outlets, low lights, second screen exp...
hunterwalk.com

In my 20s I went to a lot of movies. Now, not so much. Over the past two years becoming a parent has been the main cause but really my lack

Nelson's Weblog: life / google-play-no-order-cancellation
www.somebits.com

I got excited about Google's new product Chromecast and quickly placed an order on the Google Play store. They said “will ship by August 2”;

I Tried Android. Now Give Me Back My iPhone!
www.slate.com

Six years ago, Google launched an unconventional effort to gain a toehold in the growing smartphone business. Rather than make its own phone

Joe Nocera, embarrassment
4zf.r2.ly

Joe Nocera, columnist for the NY Times, has waved the technological white flag of surrender on behalf of his generation. In a recent column

Google Analytics Becomes A Robust Testing Platform With Content Experime...
analytics.blogspot.com

Today, we're excited to share the launch of an API for Content Experiments — our tool for easily testing site content with programmatic opti

Why You Might Be Losing Rankings to Pages with Fewer Links Worse Targeti...
moz.com

Why You Might Be Losing Rankings to Pages with Fewer Links Worse Targeting and Poor Content - Whiteboard Friday

IPhone sales shortfall could leave Verizon owing Apple $14 billion
www.loopinsight.com

Two in five smartphones sold in the U.S. this spring were iPhones. But that may not be good enough for Verizon Wireless.

This is really convenient to our house. The salad bar is tremendous, and I like the staff.
Public - a year ago
reviewed a year ago
2 reviews
Map
Map
Map