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Bryan Gissiner
Works at Trepoint
Attended Ohio State University
Lives in Cape Coal, FL
226 followers|41,240 views
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Bryan Gissiner

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Wondering where your mobile spend is going? Not sure how to get ROI from mobile? I fix that -bryangiss@gmail.com
New data from The CFI Group, a customer feedback measurement firm, reveals just how badly consumers want mobile technologies in-store. For example, among shoppers ages 18-44, 24% will drive further to reach and 66% will increase the frequency of their shopping at stores with advanced mobile technologies, The CFI Group finds.
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Not sure where your programmatic budget is going? Let me help make you look good. - bryangiss@gmail.com
A new study conducted by PWC for the IAB shows programmatic ad revenue rising, but it outlines as many transparency shortfalls as it does growth.
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Is your mobile strategy adding value to your customer? For help with this and other mobile strategy and marketing budget issues contact me - bryangiss@gmail.com
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Bryan Gissiner

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Having trouble targeting your customers? Not sure where your budget is actually going? Trouble with transparency in your budget spends? I can fix that - bryangiss@gmail.com
Personalization is nothing new, and budgets continue to rise. However, despite being an area of increased focus and spending, marketers still rely on basic data when it comes to implementing such efforts.
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Are you just now working on this strategy? Getting ready to test? Have questions about strategy? Let me help make you look good - bryangiss@gmail.com
20 of consumers say they make purchases on their phone while at work in front of a computer.
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How is your mobile strategy? Are you taking advantage of all it has to offer and the lift that comes with it? Contact me t optimize your strategy - bryangiss@gmail.com
Mapping technology advancements from Google Inc and Facebook Inc that provide more precise user location data than ever before are starting to dent advertisers' longtime skepticism about boosting
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People
In his circles
306 people
Have him in circles
226 people
Kristian Alekov's profile photo
Eduardo de Souza Cardoso's profile photo
Vincent P. Tolisano's profile photo
Fleisson Rodrigo's profile photo
Varinder Kumar's profile photo
Walter Abolsky's profile photo
iBeacons Blog's profile photo
Michael Stanley's profile photo
Kristian Alekov's profile photo
Communities
9 communities
Education
  • Ohio State University
    Communications, 1986 - 1991
Basic Information
Gender
Male
Story
Tagline
Marketing Problem Solver at Trepoint
Introduction

10+ year veteran of the Digital Marketing and Media space. Experience with companies from fortune 500 to Startups. Expertise in;
Beacons, Social Marketing, Marketing analysis, Pay-Per-Click, Media Buying, Search Advertising, Paid Search Marketing, Traffic Monetization, Affiliate Management, Publisher Management, Advertiser sales and management, Online Marketing Campaigns, Major Search Engines, Cost Per Acquisition, Social & Online Reputation, Mobile

Bragging rights
Building online reputations one client at a time. Helping bring ROI to the marketing budget conversation for all companies and attribution as their best friend.
Work
Skills
Beacons, and Omni-Channel marketing withROI and attribution as the main focus.
Employment
  • Trepoint
    Marketing problem solver, 10 - present
    I solve marketing problems for retailers, brands, cpm companies and more every day across multiple channels and types of issue. If your company is struggling with - Marketing silos, lack of ROI from marketing campaigns, sluggish sales, sluggish campaigns, lack of foot traffic, lack of consumer engagement, metric overload, lack of metrics, lack of attribution for sales, cross channel message delivery Trepoint's MAP (marketing accountability plan) is perfect for you. I can help make YOU look good while sorting out the issues your brand faces and come up with a plan to grow your brand.
  • Tadasearch, LLC
    Founder, 2009 - present
    • Top 10 Nami Network in 2010 • 50% year over year growth every year in business • Rated one of the Top 10 PPC ad networks 2 years in a row (2010 & 2011) Built one of the top rated PPC Ad Networks from scratch using Nami Platform. Over $500,000 gross revenue the first year. Successfully transitioned the business from PPC Ad Network to a successful consulting company. Seen as a industry leader for three years by word of mouth only.
  • ClickLinkMedia.com
    Founder, 10 - present
    ClickLink Media a division of TaDaSearch, LLC is an Ad Network helping Publishers and other Ad Networks Monetize their unsold & remnant inventory using CPC, CPM, CPV, & CPA models. Service and attention to details of you account to monetize at the highest level possible is our goal.
  • MyTieMedia
    Founder, 2011 - 2013
    • $250k in revenue in first six months • Top 10 Network on Trustename platform World Wide Created and successfully operated a second network of PPC feeds and publishers. Did accounting, collections,Business Development, contract & I/O creation and negotiation swell as all aspects of business management.
  • SearchInitiatives
    Traffic & Product Manager, 2013 - 2014
    • 1.25 million new revenue in First 9 months • 2 successful platform migrations • Brought in over 25 new revenue generating accounts • Collected over $30k in past due accounts in first 60 days Helped to successfully create and drive migration plan from xml to O & O sites to incorporate PPC, Hyper Local, Display and performance ads on directory pages approved by Yahoo. Developed and managed product strategy with tech team. Trained and managed account managers for xml and display accounts on publisher and feed side. Worked Remotely with 25% travel.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cape Coal, FL
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Bryan Gissiner's +1's are the things they like, agree with, or want to recommend.
For a Store With Mobile Tech, Many Consumers Would Drive Further, Shop M...
blog.gpshopper.com

New data from The CFI Group, a customer feedback measurement firm, reveals just how badly consumers want mobile technologies in-store. For e

Study: Behavioral data influencing more shoppers - Advertising - BizReport
www.bizreport.com

Through 2018 the use of behavioral marketing data will increase. That is the takeaway from a new Millward Brown Digital study which indicate

'Bank of Apple' Moves Closer With New Patent To Kill PayPal, Square
www.forbes.com

That'll do nicely, Sir Apple has quietly filed for a new patent which details a person-to-person money transmission method which could poten

The Marketing and Advertising Hiring Climate
www.marketingprofs.com

Career Management - Some 21% of advertising and marketing executives plan to expand their creative teams in the second half of 2015, compare

Top 3 tips to make beacons work for you - Ecommerce - BizReport
www.bizreport.com

Location based targeting and proximity marketing are a growing targeting area for retailers, restaurants and other businesses, but for some

IoT Market Will Grow 19 Percent in 2015, IDC Predicts - InformationWeek
www.informationweek.com

An IDC report indicates the market for the Internet of Things will only become more robust over the next few years. An increase use in retai

FraudFree Sites Account for Nearly All Conversions
www.dmnews.com

A study shows that, on sites with 10 or more fake traffic, even bona fide visitors hardly ever convert.

Seven Tips for Effective Digital Coupon Marketing [Infographic]
www.marketingprofs.com

Marketing Strategy - Digital coupon use is booming! To help you craft and promote your online coupons, check out the following tips.

The new normals in retail: are you keeping up? | ventureburn
ventureburn.com

I don’t know too many people who are immune to the charms of retail therapy. Whether in malls or online, they be men or women, there’s alway

• Music album sales in the U.S. 2014 | Statistic
www.statista.com

The statistic shows annual music album sales in the United States from 2007 to 2014. In 2011, 331 million CDs, CSs, LPs and digital albums w

StackSocial
plus.google.com

Apps + gear to make you better, faster, more awesome.

AT&T & Friends Form Rewards Program | Light Reading
www.lightreading.com

The carrier is joining forces with American Express, ExxonMobil, Macy's, Nationwide, Ride Aid, Direct Energy and Hulu to launch a loyalty pr

How CMOs Can Prove Their ROI in the C-Suite
www.marketingprofs.com

Metrics & ROI - Even after a CMO is accepted into the C-suite, a lot of confusion remains about what he or she should be delivering. The ans

When Do People Use Mobile Apps Most?
www.marketingprofs.com

Mobile - Mobile app usage tends to reach its daily peak in the evenings around 8 PM, according to recent research from Localytics.

Tips for Getting Customers to Share Their Love for Your Brand
www.marketingprofs.com

Social Media - Establishing a positive, active relationship with your customers is crucial to building your business. Check out these tips f

How to Build Customers' Trust and Boost Online Sales [Infographic]
www.marketingprofs.com

Sales - The biggest reason online shoppers abandon their shopping carts is lack of trust. Here are some tips for boosting your customers' tr

‘Automated mobile marketing is the next big thing', says Mediacom global...
www.thedrum.com

Marketers need to understand the fundamental differences between mobile marketing automation and web marketing automation needed to...

Consumers need education in mobile payment technology - Mobile Marketing...
www.bizreport.com

When Wakefield Research surveyed U.S. consumers about mobile payments more than half wanted more stores to enable technology to allow paymen

Study: Shoppers want mobile alerts, not location targeting - Ecommerce -...
www.bizreport.com

Online and mobile shoppers like their email discounts and online coupons. But, according to one new report, they aren't so keen on retailers