Should We Still be Link Building in 2015?
There’s been a lot of talk about link building in the SEO news recently, although some may argue it’s not news
, per se, since people have been discussing the semantics of the conversation for years. Does “link building” mean going the way of the dark side? Should we ditch the negative connotations associated with “link building” and re-brand the contemporary SEO practice as “link acquisition” instead?
It seems in 2015, only two things are universally agreed upon — links seen as relevant and natural can help your website rank, but unnatural links can hurt it. (Thanks to Penguin.) (No, really. Thank you
, Penguin! Spammers be gone!).Is Link Building in Any Way Good for Webmasters?
This month in particular link building is a hot topic because Google’s webmaster trends analyst, +John Mueller
, recently addressed the topic during an English Google Webmaster Central office-hours hangout. In the HOA, someone asked Mueller the direct question, "Is link building in any way good for webmasters?"
In response, Mueller answered, "In general, I’d try to avoid that."
He then went on to elaborate, saying that, if you make your content easy to share, solid content “stands on its own” and should be able to organically generate links; no “link building” required. (To make your content easy to share, he recommended using passive steps like making sure URLs are easy to copy and paste, and adding sharing widgets to your page.)
He also offered a warning that trying to build links could actually do more harm than good. "We do use links as part of our algorithms, but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site than it actually helps." So. Now everyone is talking about link building again, and whether it should be a part of a white-hat SEO strategy.What do WE think?
We value off-page optimization and we think inbound links from other websites (a.k.a., "backlinks") are a crucial SEO ingredient — if they are obtained naturally, safely within search engine guidelines.
We think links should be earned, and a byproduct of expert content creation, like Mueller said. In order to improve your link popularity and SERP rank, you need to attract
links to your site — not beg or barter (or spam) for them.
Here are two links that express in more depth how we feel about link building:
• Link Building SEO Tutorial: How to Attract Quality Links
• 10 Link Building Tips We Love
From SMX Panelists: http://www.bruceclay.com/blog/10-smart-link-building-tips-smx/ How do YOU feel about link building?
Let us know in the comments or, if you have one, share a link that expresses your feelings on the topic in depth .
Looping in some of our #SMX
link building expert voices: +Debra Mastaler
, +Roger Montti
, +Dustin Woodard
, +Rob Woods
, and +Neal Rodriguez #LinkBuilding #LinkBuildingStrategy