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Bruce Clay, Inc.
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Bruce Clay, Inc.

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Free #SEO #Tool Alert! Single Page Analyzer

Part of the miniseries on the 10 FREE SEO Tools by Bruce Clay, Inc., this article introduces you to the most popular tool of the set, the Single Page Analyzer. Learn what it does and how to use the tool to improve the optimization of your web page. 

http://www.bruceclay.com/blog/free-seo-analyzer/
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Is Your Content Quality Phantom-Proof?

Nice summary of what Google's Phantom 2 algorithm update seemed to be targeting. Beyond just subject depth, expertness and uniqueness (Panda factors), this algo also looked at the supplementary content (sidebars, etc.) and user-generated content (comments) on a page to further evaluate its quality.

For advice on how to improve in these areas and fend off Phantom, check out this article on +Weal Media 
http://wealmedia.com/reasons-google-phantom-2-update-attacked-content/
 
Google Cares How Content Affects User Experience
Google's Phantom 2 update was/is intently focused on how your content affects the user experience. More so even than earlier Panda updates.

There are 3 reasons Google's Phantom will attack your content:

1. Shallow Content
2. Poor Supplementary Content
3. Poor User-Generated Content

Learn more: http://wealmedia.com/reasons-google-phantom-2-update-attacked-content/.

#phantom   #googleupdate   #userexperience   #contentcreation  
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Thank you for sharing +Bruce Clay, Inc.. :) #thankyou
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8 Common Mobile Website Pitfalls to Avoid for SEO
How mobile-friendly is your website? Avoid the most common pitfalls in mobile website design and improve your mobile search performance with these SEO tips.
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Apps 101: Deep Linking, App Indexing and Why They Matter

Apps are largely considered the new #SEO frontier. Mobile app usage is growing at an incredible rate and shows no sign of slowing. Overall app usage grew by 76 percent in 2014, and lifestyle #apps in particular saw 174 percent growth.

If you have an app or are developing an app, app indexation and deep linking are something you definitely need to be paying attention to. Basically, Google wants to treat your app like a website. It wants to crawl it and index it so that it can return specific pages from an app in search results. That ability to return specific pages within an app? That's deep linking.

This article by SEO Analyst +John Alexander  is for those just dipping their toes in app indexation. Read on for a breakdown of what app indexing and deep linking actually are, as well as helpful examples of deep linking in action. You'll also learn basic requirements for Android and iOS setup.

http://www.bruceclay.com/blog/apps-101-what-is-deep-linking-and-app-indexing-setup/

#AppIndexing   #DeepLinking   #DigitalMarketing  
If you have an app or are developing an app, app indexing & deep linking are two things you MUST pay attention to. Read on to learn more.
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Google’s Snack Packs: Not exactly popular with business owners and #SEOs, and there are many reasons why. But that doesn’t mean you can’t master the way Google displays your local business. In this insightful article, Miriam Ellis shows you some of the frustrating limitations of Google’s Snack Packs and provides steps on how to make sure your local SEO is done right. Read the entire article on The +Moz  Blog.  
Google's Snack Packs (a.k.a Local Stacks) haven't gotten the best reception in the local business community. Let's take one of these results apart and discover how best to respond to their limitations.
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5 Ways to Leverage the “Always-On Google Zeitgeist” – Google Trends: http://bit.ly/1wwWFs1
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In-House #SEO or Agency: Find Out What's Best for YOUR Business

Devising or revising an SEO strategy for your business and wondering whether or not to go with an in-house SEO or an SEO agency? It’s a common – and good – question to be asking. The answer depends on your budget and your goals.

Each option comes with its own benefits – and in a perfect world you would likely have both. Here’s Bruce Clay’s take on the issue: “It’s crucial to stay current with the latest SEO methodology – that’s very time-consuming, though. It requires several hours a day that a solo in-house SEO probably doesn’t have. An SEO consultant can be a powerful ally, filling in the gaps by mentoring and guiding an in-house SEO.”

If it’s a matter of one or the other, however, it’s important to align the benefits of each and determine which is a better fit for your needs. Read on to find out more about the benefits of each option, with food for thought from our SEO Manager +Robert Ramirez.

#SEOTips #DigitalMarketing  
Considering hiring an SEO agency or bringing someone on to work in-house? Discover the advantages of each and determine which is best for your business.
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Move over Baidu, there's a new search engine in China

International marketers know that the search market in #China is enormous and still has a lot of room to grow. At least one new search engine is challenging Baidu's long-held dominance — Haosou by Qihoo 360. "In just two years Haosou has taken a 30 percent share of the Chinese search market and boasts a largely young, affluent and tech-savvy user base concentrated in China's eastern tier-one cities."

For a full update on the evolving #SEM  market in China, read this fascinating report on +Search Engine Watch by Sophie Loras (@Sophie_clickz), the Asia editor for ClickZ: 
http://searchenginewatch.com/sew/news/2415568/search-in-china-goes-beyond-baidu-as-qihoo-360-launches-in-hong-kong
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Mobile App Indexing Q&A with Google

Google Webmaster Trends Analyst Mariya Moeva talks about the value of mobile apps with +Stone Temple Consulting. Some important points covered:

• Will implementing an interstitial to drive people to sign up for your app negatively impact mobile rankings? 

• Should you have a mobile app page for every page of your desktop site?

• What are the plans to support plans app indexing for iPhone?

Read the whole interview from +Eric Enge and STC at https://www.stonetemple.com/the-power-of-app-indexing-with-googles-mariya-moeva/.

Mobile App Indexing Primer

If you want to back up for an introduction to the tech behind mobile app indexing and how an app can be deep linked to from a Google search results page, start with our Apps 101 Guide to Getting Your App Indexed by +John Alexanderhttp://bit.ly/1JpeMGs
 
LIVE: Google's Mariya Moeva Answers Your Questions About Mobile App Indexing!

I recently got +Mariya Moeva, Webmaster Trends Analyst at Google, to answer a number of questions about how Google is indexing mobile apps and their content and presenting them as results in Google search.

Find out how this works and how you can get your apps indexed.

BONUS! In the post you'll find a link to a form for you to submit your mobile app indexing questions directly to Mariya!

Read and Share NOW at http://stonet.co/googleappindexing
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Thanks +Bruce Clay, Inc. !
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What’s a healthy growth rate for your #blog? And how do you reach your goal? In this informative article, Neil Patel shares 11 things you must do after publishing a post that will help double your “traffic once every 4-5 months.” These fundamental promotional tactics are the sunlight and water your blog needs to grow steady and strong – great tips for both new and seasoned blog owners. +Neil Patel 

http://www.quicksprout.com/2015/06/22/the-day-after-11-things-to-do-after-you-publish-a-post/
Clicking the “Publish” button is one of the highlights of my day. Working hard on a post and then putting it out there to help others is extremely re
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Take your #SEM  to the Next Level: #Mobile Guide to #PPC Opportunities

Traffic comes to a website through many avenues, and mobile’s a major highway.  As digital marketers and business owners, it’s our job to ensure this road is the shortest, easiest route to our products or services; potential clients, current customers, and the search engines all expect this of us. If you haven’t embraced mobile search engine marketing, don’t worry. You can start now.

This comprehensive Guide to Mobile PPC Opportunities covers how to reach your mobile customers through one effective digital marketing avenue: pay per click advertising, or PPC.

Herein, you’ll learn everything from how to locate what part of your audience is mobile to tips on how to build mobile-friendly landing pages. Use this guide if you’re new to mobile PPC or if you’re searching for the most valuable ways you can optimize and advertise your mobile site for customers on the go. 

Read more: http://www.bruceclay.com/blog/mobile-ppc-guide/
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*Register by Friday and Save 30% on International #SEO Training #EarlyBird *

Bruce Clay's acclaimed SEO Training comes to Milan on July 14 and 15. Take your SEO to the next level with +Bruce ClayEurope. Register by Friday and save 30 percent off!

More than 2,500 students have completed the European SEOToolSet course — powerful and fast SEO power tools written to specifically support the content of the course. But do not be confused, this is a concentrated and comprehensive course written and presented to train you on SEO — and to empower you to make a real difference.

Attendees will learn:

• The importance of SEO in your marketing mix
• Technical SEO concepts
• SEO for mobile visitors
• Understanding the search engines
• The anatomy of a website
• Universal Search Design, Video (Engagement Objects) and SEO
• Code of Ethics and "White Hat" approach
• SEO methodology, internal linking strategies (siloing)
• Optimizing for Universal Search
• SEO and Social Media Marketing (SMM) integration
• How to use SEOToolSet software

Attendees will also be able to ask Bruce Clay any questions about their personal businesses in an extensive Q & A.

Registration includes:

• Two days training in English with Bruce Clay as trainer
• Three months subscription to SEOToolSet 6 Pro, software that assists SEO
• Printed course printed materials you take home
• Bruce Clay's "SEO All-in-One for Dummies"
• Simultaneous translation English to Italian
• Lunch
• Mid-morning and mid-afternoon coffee break

For more information, call: +41 (0) 916829583 or +39 0287366901. Ciao!

*If you are redirected to use the U.S. SEO training page, please visit: https://secure.bruceclay.com/training-registration-eu.htm

#DigitalMarketing #SEOTraining +ale agostini 
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2245 First St #101 Simi Valley, CA 93065
2245 1st Street #101USCaliforniaSimi Valley93065
(805) 517-1900bruceclay.com
Internet Marketing Service, Internet Service ProviderToday 9:00 am – 5:00 pm
Monday 9:00 am – 5:00 pmTuesday 9:00 am – 5:00 pmWednesday 9:00 am – 5:00 pmThursday 9:00 am – 5:00 pmFriday 9:00 am – 5:00 pmSaturday ClosedSunday Closed
Bruce Clay, Inc. offers Search Engine Optimization (SEO), PPC Management, Web Design, and Content Development services. Call us for a free review of your site.
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nitika rose
11 months ago
Today as the online shopping grows in popularity more people are turning to online shopping for all their needs. Online delivery of best wishes along with this gifts and flowers for your loving mother on Mother’s Day. Send Mother's Day Gifts to Malaysia which is filled with your good wishes.
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Their okay, I like the people over at cnwlink better.