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What Will Google's Mobile-Friendly Algorithm Change Mean for You?

Google gave an important #SEO  announcement yesterday — as of April 21st, mobile-friendliness will be a ranking factor in mobile search.

Wondering what it all means and how to prepare for this change? This blog post by our SEO manager, +Robert Ramirez, helps website owners understand:

   • What is changing
   • What we don't know (yet)
   • What this means for you

Read here:
http://www.bruceclay.com/blog/google-mobile-friendly-algorithm-change/
#algorithm   #mobilefriendly  
Never has Google announced the date of an algorithm change in advance. Learn how the news effects you, plus tips to get your mobile SEO and UX in order.
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Keywords are dead. Now what?

In this #SMX  West liveblog of a session titled "Keywords Are Dead: Long Live Concepts, Entities & Audiences!" speakers +Kate Morris and +Marty Weintraub explain what marketers CAN use today to research entities and audiences.

Read: http://www.bruceclay.com/blog/keywords-are-dead-smx/

by +Virginia Nussey  #keywordresearch  
Keyword research for entities & audiences has changed. Speakers Kate Morris and Marty Weintraub present the facts at #SMX West in this liveblog with slides.
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+Ronell Smith Thanks for sharing that real-life example. That's where marketers live today ... The traditional on-page, keyword-based work can only carry a site so far, and even then you'd be flying a bit blind. Like your client did, clinging to what they knew because they weren't sure what else to do.

As +Kate Morris  pointed out, it's difficult to tie keywords to the bottom line. It is still possible with good siloing to identify which keywords are bringing in good traffic. However, there are many instances in which a keyword phrase isn't even mentioned on the page that Google ranks at the top of the SERP. This is only going to become more prevalent as Google gets better and better at understanding context to determine concepts rather than keywords.

For example, this entire discussion is about #SEO  — but we never mentioned the term. 
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6 Lessons You Can (and Should) Learn from Matt Cutts's Boss, Amit Singhal: http://bit.ly/1sh30JW
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Direct answers — #SEO  threat or opportunity?

+Eric Enge, +Bill Slawski and +Ehren Reilly discuss how SEOs can (and should) approach the rise of direct answers in SERPs.

Read our liveblog coverage of #SMX  West session #11A : “The Growth Of Direct Answers: How Should SEOs React?” >> http://www.bruceclay.com/blog/how-seos-should-deal-with-direct-answers



We'll be liveblogging SMX West all day long! See the schedule of event coverage: http://bit.ly/smx15
Direct answers — threat or opportunity? Eric Enge, Bill Slawski and Ehren Reilly dig into this hot topic in this SMX West 2015 liveblog session.
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Great coverage +Kristi Kellogg!
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Mobile-Friendly Becomes a Ranking Factor April 21

Today +Google announced the exact date when they will turn up the dial on mobile friendliness as a ranking signal: April 21, 2015.

This is a huge development, as Google very rarely publicly declares their ranking factors, and almost never pre-announces algorithmic changes.

We highly recommend you read the +Google Webmasters Central Blog post announcing this update: http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html 

Of particular importance, note the language used in the above-mentioned blog post: "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

Is your site ready for the mobile-friendly shift?
1) Check your site's mobile-friendliness using Google's Mobile-Friendly Test Tool: https://www.google.com/webmasters/tools/mobile-friendly/

2) Get ready! Here are a couple resources to get you on the path to mobile-friendly success:

☆ Mobile SEO and UX Optimization tutorial: http://www.bruceclay.com/seo/mobile-seo.htm  

☆All-In-One Mobile SEO & Design Checklist: http://www.bruceclay.com/blog/mobile-seo-checklist/


Questions? Comment!    
 
Two important #WebmasterNews announcements today:
1. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal, meaning more #mobilefriendly sites in search results.
2. Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed.

Get the full details on our blog: http://goo.gl/WEAZcX
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SEOs! SEMs! We’re Hiring in Southern California 

Calling all senior analysts! Bruce Clay, Inc. is looking for a Senior #SEO  Analyst AND a Senior #SEM  Analyst to join our team in sunny Southern California full time.   

If you love data, website architecture, actionable keyword research, and/or bid management -- we want you!  

Apply for the Senior SEO analyst position: http://linkd.in/16Jib50

Apply for the Senior SEM analyst position: http://linkd.in/1yOySmu


#SEOJobs   #SEOJobBoard   #SEMJobs   #PPC     
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Warning! 14 Shady SEO Agency Lies & Client Crimes

Motoko Hunt, long-time search marketing consultant and the chairman of SEMPO, reveals common lies that shady SEO firms tell.

From #SMX  West 2015, liveblogged by +Kristi Kellogg:
http://bit.ly/1EgpC1u
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Keyword Research for Better Content and Audience Engagement

The poor keyword has been under attack with things like [not provided] and others. Later today, there will even be a session called “The Keyword Is Dead.” In this liveblog of #SMX  West session #12A, the speakers disagree with that.

The presentations by +Mindy Weinstein, +Gene Skazovski and +Bill Hunt  highlight three parts of the research process for keywords. Included are slides, tool recommendations, and even keyword worksheets along with play-by-play coverage by our liveblogger +Virginia Nussey.

Read: http://www.bruceclay.com/blog/keyword-research-smx-west-2015/
In this liveblog from SMX West 2015, session speakers tell how to use keywords to better understand your audience and find content gaps for your website.
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How Searchers Review SERP Results: 2005 vs. 2015

An excellent eye-tracking study from Meditative shows how our search habits have changed from 2005-2014: http://bit.ly/1EKO3TW



‪#‎SMX‬ West 2015 liveblog. We'll be liveblogging SMX West all day long! See the schedule of event coverage: http://bit.ly/smx15
Mediative's Gord Hotchkiss and Matt Agtarap share results from their company's 2014 Google SERP eye-tracking study at Search Marketing Expo (SMX) West 2015.
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We're at #SMX  West!

This week the Bruce Clay team is at ‪‎SMX‬ West. Today's agenda: 1-day SEO Training with Bruce and the Bruce Clay, Inc. sponsored meet and greet from 6-7pm.

Tomorrow: Liveblogging all day! If you're at the conference, say hi to our team. If you're not in San Jose this week, make sure to check out our liveblog schedule; new posts will be going up all day, all week!



#Searchmarketing   #SMXWest  
We've got SMX West 2015 covered, with Bruce Clay leading the SEO training workshop while Virginia Nussey and Kristi Kellogg liveblog key sessions.
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The SMX West 2015 Speaker Series Continues: Interviews with +Bill Tancer, +Eric Enge and +Rae Hoffman

This week, the Bruce Clay Blog featured interviews with select +Search Marketing Expo (SMX) West speakers. Chock full of Internet marketing insights, these interviews share a rare glimpse into the strategies these industry leaders employ.

‘Online Reviews on Purchase Pages Increase Conversions’ — A Conversation with Bill Tancer
SMX keynote speaker, New York Times best-selling author and general manager of global research at +Experian Bill Tancer talks about the critical importance of online reviews (80% of all consumers consult online reviews before making a purchasing decision).
http://www.bruceclay.com/blog/online-reviews-bill-tancer-smx-west/

Fired Up About Links? So is Rae Hoffman
Pushfire CEO Rae Hoffman shares the tools she’s using for link audits and analysis today, and describes her firm belief that the most effective Internet marketers stay “in the trenches.” No doubt you’ll find her insights on link acquisition strategies that work thought-provoking, and may relate to her opinion of Google’s most unfair update.
http://www.bruceclay.com/blog/link-acquisition-rae-hoffman-smx-west-2015/

Enter Eric Enge’s World: Stone Temple Consulting CEO Talks SEO
+Stone Temple Consulting CEO Eric Enge sheds light on the current state of search and social, complete with insights from his recent four-million tweet case study.
http://www.bruceclay.com/blog/eric-enge-talks-seo-smx-west-2015

Interviews by +Kristi Kellogg
#DigitalMarketing #SEO #InternetMarketing #SMX
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Thanks for including me in this great series +Bruce Clay, Inc. Internet Marketing!
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Should We Still be Link Building in 2015?

There’s been a lot of talk about link building in the SEO news recently, although some may argue it’s not news, per se, since people have been discussing the semantics of the conversation for years. Does “link building” mean going the way of the dark side? Should we ditch the negative connotations associated with “link building” and re-brand the contemporary SEO practice as “link acquisition” instead?

It seems in 2015, only two things are universally agreed upon — links seen as relevant and natural can help your website rank, but unnatural links can hurt it. (Thanks to Penguin.) (No, really. Thank you, Penguin! Spammers be gone!).

Is Link Building in Any Way Good for Webmasters?
This month in particular link building is a hot topic because Google’s webmaster trends analyst, +John Mueller, recently addressed the topic during an English Google Webmaster Central office-hours hangout. In the HOA, someone asked Mueller the direct question, "Is link building in any way good for webmasters?"

In response, Mueller answered, "In general, I’d try to avoid that."  

He then went on to elaborate, saying that, if you make your content easy to share, solid content “stands on its own” and should be able to organically generate links; no “link building” required.  (To make your content easy to share, he recommended using passive steps like making sure URLs are easy to copy and paste, and adding sharing widgets to your page.) 

He also offered a warning that trying to build links could actually do more harm than good. 

"We do use links as part of our algorithms, but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site than it actually helps." 


So. Now everyone is talking about link building again, and whether it should be a part of a white-hat SEO strategy.

What do WE think? 
We value off-page optimization and we think inbound links from other websites (a.k.a., "backlinks") are a crucial SEO ingredient — if they are obtained naturally, safely within search engine guidelines. 

We think links should be earned, and a byproduct of expert content creation, like Mueller said. In order to improve your link popularity and SERP rank, you need to attract links to your site — not beg or barter (or spam) for them.

Here are two links that express in more depth how we feel about link building: 
• Link Building SEO Tutorial: How to Attract Quality Links: http://www.bruceclay.com/seo/link-building.htm 

10 Link Building Tips We Love From SMX Panelists: http://www.bruceclay.com/blog/10-smart-link-building-tips-smx/  

How do YOU feel about link building?   
Let us know in the comments or, if you have one, share a link that expresses your feelings on the topic in depth . 

Let's discuss!   

Looping in some of our #SMX  and #Pubcon  link building expert voices: +Debra Mastaler, +Roger Montti, +Dustin Woodard, +Rob Woods, and +Neal Rodriguez    


#LinkBuilding   #LinkBuildingStrategy  
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+Jason White: You're pretty passionate about active link building (and spreadsheets!); what can you bring to the table here?

How can marketers actively build an inbound link profile? Any white-hat tips?
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