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Bruce Clay, Inc.
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Bruce Clay, Inc.

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Interview w/ Bing's +Duane Forrester: Looking Into the Future of #Search & Tech

Anyone who knows Duane Forrester, Bing’s head of search, knows he’s a got a ton of SEO knowledge to share, plus personality to go with it (he is, after all, the U.S. Search Awards reigning Search Personality of the Year). Duane joined Bruce Clay in the studio for a special episode of digital marketing podcast SEM Synergy.

The podcast episode is 30 minutes filled with future-forward perspective on a lot of the search engine optimization industry’s favorite topics — from how and when wearable tech will really take off to the emergence of digital assistants like Cortana and Siri.

Read on for highlights from this exclusive interview with Duane Forrester. You don’t want to miss it when he sounds off on:
•Why Google Glass actually matters
•What users really want from mobile search
•The growth of mobile-specific algorithms
•How Duane uses technology to overcome human flaws
•Bing’s approach to SEO wish lists
•Why search engines are as transparent as they’d like to be

#SEO #DigitalMarketing #Bing  
Get highlights from an exclusive interview with Bing's head of search Duane Forrester. Forrester sounds off on mobile, wearables, algorithm transparency and more.
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Bruce Clay, Inc.

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Fresh New Digital Marketing Industry Data from Moz!
2015 Online Marketing Industry Survey shows what's changed and stayed the same in 18 months.

Some fast stats about the survey results:
• Nearly 3600 respondents were surveyed
• Almost half (49%) of respondents were in-house marketers
• More than a third of agency respondents work with more than 20 clients
• The top 5 services provided by agencies are: #SEO, #SEM, #SMM, content development, web development
 • The top 6 social networks used for marketing were unchanged from last year
• The top 5 services requested are: analytics, content, conversion rate optimization #CRO, brand strategy and social media marketing

You'll also find the most popular social tools, content tools, analytics tools and a break down of how digital marketers are spending their time in the full story by +Moz's data scientist Dr. +Pete Meyers http://bit.ly/1ONstRR 
After sifting through more than 3,600 responses, we've painted a picture of the online marketing industry in 2015. Here's what we found.
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Bruce Clay, Inc.

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Join us! Spread the word

Bruce Clay, Inc. is growing. Grow with us! In our Simi Valley, California headquarters, we have openings for a range of roles and talents we rely on to keep moving forward, including:
   •  #SEM  manager
   • #SEO  analyst
   • SEM analyst
   • Web designer
   • Client communicator

Take a look at the positions we're hiring for on our employment page and get in touch!
Employment page: http://www.bruceclay.com/employment.htm

Apply on LinkedIn for the SEM manager position:
https://www.linkedin.com/jobs2/view/73181430
Employment at Bruce Clay, Inc. - Now hiring competent people for Search Engine Optimization SEO, Internet Marketing, Administration jobs available in Simi Valley, California.
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Congrats on the Growth :) Looks like some Exciting Opportunities.
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Bruce Clay, Inc.

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Registration is Open for Bruce Clay SEO Workshop at SMX East

Want to learn SEO from one of the most respected names in the industry?

On Sept. 28, Bruce Clay himself will teach the newly updated, one-day SEO workshop at  #SMX  East! This classroom-style course is your opportunity to deepen your understanding of #SEO , whatever your skill level.

Here's what's included:
• Full day of in-person instruction on #SEO  best practices
• Take-home manual packed with materials you will refer to again and again
• One-year free subscription to use SEOToolSet Pro, our advanced search engine optimization tools 
• Breakfast, lunch and snacks
• Chance to ask anything you need to know about Internet marketing

Register or find out more here:
http://searchmarketingexpo.com/east/seotoolset-training/
 
Make your #SMX East experience that much better with 1 of 5 pre-conference workshops! Don’t miss out on this exciting opportunity to learn from the pros! Register today before prices go up on Saturday.

http://smxpo.com/1OxkiZH
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Bruce Clay, Inc.

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Breaking News: Right To Be Forgotten Signed into Law in Russia

President Vladimir Putin signed it into law on July 15, and it will go into effect Jan. 1, 2016.

The Russian version of RTBF is stricter than its European forerunner, although some revisions were made to relax the original bill after protests by search engines (Yandex) and Internet experts alike. For example, search engines now have 10 days, rather than just 3, to comply with an RTBF request.

Story here
http://rt.com/politics/273604-russia-putin-law-forgotten/

For background on the surprising revision made to the original bill, which the State Duma (legislative arm) had almost unanimously approved in May, read http://blogs.wsj.com/digits/2015/06/30/russia-relaxes-its-right-to-be-forgotten/

#RTBF   #Russia   #SEO   #InternationalSEO  
The Russian President has signed into force the act that orders all internet search engines to delete links leading to spurious or dated information about Russian citizens should they request it.
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Ahh, Russia, the only INDEPENDENT democracy on the World.
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Bruce Clay, Inc.

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Marketers worldwide learn SEO from Bruce Clay

The SEOToolSet Training course is going on this week in two places simultaneously:
   • Milan, Italy (see photo below)
   • Southern California

We're excited that 2015 marks 15 years since Bruce created his first SEO tools and began offering training classes that teach ethical search engine optimization. Since then, nearly 5,000 SEOs, marketers, web designers and business owners have attended our classes around the world.

How well are you keeping up?
SEO best practices are constantly evolving, so our course materials are continuously updated, too. Many former attendees return year after year to keep their skills fresh, and some become SEOToolSet Certified Analysts.

All SEO training attendees get a free subscription to our advanced SEO tools.

See training dates & locations:
http://www.seotoolset.com/training/dates-locations/

See training prices & benefits:
http://www.seotoolset.com/training/courses/

#seotraining  
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Bruce Clay, Inc.

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Top 100 SEO and Online Marketing Influencers — German/English List

We're honored to be included in this international list of #SEO industry notables that includes +Rand Fishkin, +Andy Beal, +Avinash Kaushik,  +Eric Enge and many more plus some of the top marketing names in Germany. It's a testament to the worldwide nature of this industry and a reminder that the best practices we preach must have widespread application.

Compiled by +Oliver Engelbrecht for SEO-Portal in Germany
http://seo-portal.de/2015/07/28/die-top-100-influencer-2015/
Das SEO-Portal präsentiert die Top 100 Influencer im SEO und Online-Marketing. Folgt allen und ihr verpasst in unserer Szene keine Neuigkeiten mehr.
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Bruce Clay, Inc.

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Did You Know? ... All the Month's SEO News

July's SEO Newsletter went out to subscribers' inboxes last week. It includes news about:

• Updated breadcrumb schema documentation from Google
• A new type of Google answer box: quotes by famous people
• Experiments with Google product listing ads
• Manual penalties for spammy schema markup
• Bing display advertising being handed over to AOL and AppNexus
• Twitter's new campaign insights for advertisers

Read all the month's #SEO industry news: http://www.bruceclay.com/newsletter/volume135/vol135.htm
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19 Fresh Thoughts on Link Building & Disavow Shared by Top SEO Minds
On our blog: http://bit.ly/1gOyZfE

Sparked by Google Portugal's statement a few weeks ago on whether it's OK to ask for links, SEOs have been very vocal lately about best practices for link building, along with link cleanup and Google disavow.

A recent surge of blog posts, articles and online chats about #linkbuilding  reflect not black-hat thinking, but the battle-worn wisdom of knowledgeable, go-to search engine optimization minds who have weathered two years of Google's Penguin algorithm update.

To harvest this wealth of shared knowledge, this mega post brings together the latest shares about linking practices by:

+John Mueller 
+Neil Patel 
+Ruth Burr Reedy 
+Rand Fishkin 
+Andrew Dennis 
+Robert Ramirez 
+Matthew Young
+Ann Smarty 
+Jim Boykin 
+Jesse Stoler  
+Alastair Kane 
+Bruce Clay 
+Google Webmasters 
and more

Glean from what these notables have shared in this post by +Paula Allen and +Virginia Nussey:
http://www.bruceclay.com/blog/fresh-thoughts-on-link-building-seo/
Sparked by Google's statement on whether it's OK to ask for links, SEOs have been very vocal about best practices for link building along with link cleanup and Google disavow.
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Bruce Clay, Inc.

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Link Building in the Penguin Age: SEOs on Earning, Pruning and Disavowing Links

Link building is a matter of hot debate among search engine optimization analysts because quality links are vital for top rankings while spam links can land a site with a serious search engine penalty. In the age of Penguin, attention must be paid not only to the links themselves but how they are earned. Even asking for links can violate webmaster guidelines, according to a Google blog post from earlier this month.

As moderators of last Thursday’s SEO-focused Twitter chat, #SEOchat , we wanted to hear what top SEOs were feeling about the current state of link building, link removal and disavowing links. The debate was lively and at times surprising. Discover what they had to say! Discover the thought-provoking and controversial points of view shared during the chat!

Insights from: +Robert Ramirez, +John Alexander, +DragonSearch, +Eric Lander, +Matthew Young, +Jesse Stoler and more!

Recap by +Kristi Kellogg #SEO #DigitalMarketing #Linkbuilding
From requesting to earning, pruning to disavowing, top SEOs weigh in on post-Penguin link building practices during #SEOchat.
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In last month’s SEO Newsletter, we shared a "Back to Basics" article that showed you how to set up a website or app on Google Search Console. Many of you responded with good questions about how to use these free Webmaster tools. 

As a follow up to that article, we’ve answered some of the frequently asked questions from our readers, including how to see the enhanced sets of traffic data in Google Search Console -- data that every #SEO  campaign needs right now.
Follow up FAQs on how to use Google Search Console, free webmaster tools for search engine optimization.
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Bruce Clay, Inc.

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New View Saves Time in AdWords

Our #PPC  team took a look at this new tab in AdWords. Here's why they like it:

1) It is a great visual breakdown/summary of the targeting criteria of the display/retargeting campaign, with easy-to-digest data points.

2) It saves time because you don't need to toggle between different views/reports to get the data you need.

Read the full report by +Lisa Raehsler:
http://www.thesempost.com/adwords-quietly-launches-new-display-tab-with-summary-feature/
#SEM   #AdWords  
 
AdWords Quietly Launches New Display Tab With Summary Feature by +Lisa Raehsler 
Google AdWords has quietly launched a new display tab in Adwords.  It now has an additional section called “Summary” which features user-friendly and interactive graphs. It contains a snapshot overview that is represented on the graph below it. Clicking on another performance data points changes the data in that graph and all of the charts. …
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2245 First St #101 Simi Valley, CA 93065
2245 1st Street #101USCaliforniaSimi Valley93065
(805) 517-1900bruceclay.com
Internet Marketing Service, Internet Service ProviderToday 9:00 am – 5:00 pm
Monday 9:00 am – 5:00 pmTuesday 9:00 am – 5:00 pmWednesday 9:00 am – 5:00 pmThursday 9:00 am – 5:00 pmFriday 9:00 am – 5:00 pmSaturday ClosedSunday Closed
Bruce Clay, Inc. offers Search Engine Optimization (SEO), PPC Management, Web Design, and Content Development services. Call us for a free review of your site.
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