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What Will Google's Mobile-Friendly Algorithm Change Mean for You?

Google gave an important #SEO  announcement yesterday — as of April 21st, mobile-friendliness will be a ranking factor in mobile search.

Wondering what it all means and how to prepare for this change? This blog post by our SEO manager, +Robert Ramirez, helps website owners understand:

   • What is changing
   • What we don't know (yet)
   • What this means for you

Read here:
http://www.bruceclay.com/blog/google-mobile-friendly-algorithm-change/
#algorithm   #mobilefriendly  
Never has Google announced the date of an algorithm change in advance. Learn how the news effects you, plus tips to get your mobile SEO and UX in order.
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Ask the Search Engines — Q&A with Google and Bing
Liveblog coverage: http://bit.ly/1zRl4as

The final session ended the #SMX  West 2015 conference on a high note. Imagine having Google's +Gary Illyes and Bing's +Duane Forrester in a room and getting to ask them ANYTHING ... Well, that was the dream job given to +Search Engine Land Founding Editor +Danny Sullivan. What followed was a no-holds-barred exchange that answered questions SEOs want to know most, such as:

  • Are there any updates related to Penguin, Panda or Pigeon?
  • Can we have our keywords back now?
  • When should we use the Webmaster Tools removal tool?
  • What are your top recommendations for marketers?
  • How can we best transition to a responsive site for mobile?
  • How about 404 vs. 410 redirects?
  • What movie does Gary Illyes say "pretty much depicts the future"?

Find out all the answers and more in the liveblog by +Kristi Kellogg:
http://bit.ly/1zRl4as

#SEO   #SEOtips  
This was a no-holds-barred Q&A with Google's Gary Illyes and Bing's Duane Forrester at SMX West 2015 with the inside info that marketers all want to hear.
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SEO, Paid Search and Social Media Strategy Integration
Read the #SMX Liveblog coverage: http://bit.ly/1aO0WRZ

Three heads are better than one! From reputation management, to increased reach with retargeting — your #SEO, #SEM and #SMM strategies need to support one another.

Read this SMX West 2015 liveblog coverage to learn:
✓ Why you must take control of your social profiles as part of your reputation management strategy
✓ 6 steps to social reputation management
✓ How to use social to marry searcher intent with identity
✓ Why your marketing strategy needs paid social

Read SEO, Paid Search and Social Media Strategy Integration: http://bit.ly/1aO0WRZ
From reputation management, to increased reach with retargeting — your SEO, SEM and social media strategies need to support one another.
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The Next Generation of Structured Data: Taking Markup to the Next Level
Read liveblog: http://bit.ly/1M9LIC6

Website marketers can do more than implement structured data. "That’s par for the course, a requirement now and not an advanced opportunity," according to speakers +Mike Arnesen and +Justin Briggs.

In this liveblog of +Search Marketing Expo (SMX) West Session 31a, they really bring the goods, covering topics like:
   • Microdata RDA vs. JSON-LD for data encoding and Rich Snippets
   • App deep links (which will help with mobile rankings soon)
   • Getting your events onto Google Now cards
   • Using Google Tag Manager to control structured data dynamically

This was a mind-blowing session that had attendees buzzing in the halls. Liveblogger +Virginia Nussey has collected slides and photos with the text so you won't miss a thing.

Read here: http://bit.ly/1M9LIC6

#SEOtips   #richsnippets   #structureddata  
Go beyond markup for Rich Snippets. In this session from SMX West, learn cutting edge structured data implementation, deep app actions, and dynamic coding.
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The role of SEO doesn't end at getting traffic to the site.
Liveblog: http://bit.ly/1M74SIT

In the "Conversion Tactics for SEOs" session today at #SMX  West, speakers +Lisa Williams, Mark Munroe and +Matt Storms explained how to do #SEO  differently, such as:

– Think about SEO not as search engine optimization but as search experience optimization.
– Get UX recommendations through feedback by surveying search visitors (they tell you how).
– Streamline the checkout process to raise your conversion rates. #CRO is what happens when SEO meets UX improvements.

Note: See our full SMX West liveblog schedule: http://bit.ly/smx15
In this SMX session, speakers advise SEOs to do "search experience optimization" with conversion streamlining, user surveys & other tactics for better UX.
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AdWords Marketers: Tips for Using Scripts

In an #SMX  West session intended for people who are somewhat familiar with Google AdWords scripts, a panel of three experts explained how scripts can make ads more flexible and powerful.

Our +Virginia Nussey captured slides, advice, and links to lots of #SEM  resources in this liveblog. Search marketers, enjoy!
http://www.bruceclay.com/blog/mastering-adwords-scripts/
This liveblog of an SMX West session, "Mastering AdWords Scripts," tells search marketers how scripts make ads more flexible and powerful.
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Three #Excel formulas for data-loving power users: http://bit.ly/1AMHuJY 
SMX West 2015 liveblog coverage on how to turn raw data from Excel into something that people understand and can make decisions using.
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Could you use more in your Analytics toolbox? Here's a bonanza!

In this liveblog coverage of the +Search Marketing Expo (SMX) West session #32D  “What’s In My Analytics Toolbox,” you can learn about:

   • Google Analytics custom dashboards
   • Google Tag Manager
   • Knime: an amazing open source, free tool that lets you merge and visualize data in one place.

Get insights on some of the otherwise hidden behaviors of your visitors with these advanced analytics. The speakers +Benjamin Spiegel +Jenny Halasz and Steve Hammer really bring the goods.

http://www.bruceclay.com/blog/advanced-analytics-at-smx/

Liveblog by +Virginia Nussey  #analyticstools  
What's in your analytics toolbox? This SMX West session liveblog shares advanced tools, how to set up custom Google Analytics dashboards, and more.
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How to Improve Search and Social Teamwork
Read the SMX liveblog coverage: http://bit.ly/1ER9J0G

Not unlike peanut butter and jelly, search and social work best together. In this #SMX West 2015 liveblog coverage, Ford Motor Company Director of SEO Ellen White, and Kenshoo Content and Media Manager +Kelly Wrather, discuss the importance of teamwork and cross-channel strategy between social media and search marketing teams.

Learn:
✓ Why #SEO and #SMM should be the next channels you integrate
✓ How to develop a cross-channel plan
✓ Why you need to stop worrying about your own weaknesses, and start worrying about the weakness of your teams.
✓ How to use checklists to strengthen your cross-channel communication and strategy.

Plus more! Read How to Improve Search and Social Teamwork: http://bit.ly/1ER9J0G

#SMXWest http://bit.ly/1Bco4Sz
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Considering HTTPS? These Experts Strongly Suggest You Do It...
Read the SMX liveblog coverage: http://bit.ly/1EhstYc

Learn:
✓ A 33-Step Checklist for Moving to HTTPS

✓ A PHP hack that makes new HTTPS pages pull social sharing data from old HTTP posts

✓ What Google Webmamaster Trends Analyst Gary Illyes thinks about HTTPS, why Google values secure search so much, and what he and the Google team are planning next when it comes to secure search. 
 
...plus more in this #SMX  liveblog recap from +Kristi Kellogg >> http://bit.ly/1EhstYc  
Learn why secure search (HTTPS) matters and how to switch to HTTPS. Includes a Google rep Q&A, and a 33-step checklist for moving to HTTPS.
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Mobile App Indexing, Deeplinking, & Development
Read the SMX liveblog coverage: http://bit.ly/1B7Wjui

Learn: ★ How to get apps indexed in search: coding directions ★ How Google is thinking about apps ★ App development recommendations from a Google rep ★ A lesson on deeplinking and referred deep linking

...plus more in this  #SMX liveblog recap from +Kristi Kellogg >> http://bit.ly/1B7Wjui    
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Mobile SEO in 2015: What Matters? Experts Weigh In

Today we livenlogged an #SMX  West session that was pretty significant. The two things SEOs absolutely need to take away from this session are:

1) Google Webmaster Trends Analyst +Gary Illyes revealed that there is a Google team dedicated to indexing mobile sites separately – and the separate indexing of mobile sites is something Google might experiment with in the future.

2) April 21, 2015, by all accounts, is a “very important day.” That is an exact quote from Gary Illyes.

Read on for more details: http://bit.ly/1M7H9dm
What Mobile SEO factors move (or don't move) the dial? Google's Gary Illyes discusses possibility that Google will index mobile sites separately, plus more.
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Contact Information
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2245 First St #101 Simi Valley, CA 93065, United States
2245 1st Street #101USCaliforniaSimi Valley93065
(805) 517-1900bruceclay.com
Internet Marketing Service, Internet Service ProviderToday 9:00 am – 5:00 pm
Monday 9:00 am – 5:00 pmTuesday 9:00 am – 5:00 pmWednesday 9:00 am – 5:00 pmThursday 9:00 am – 5:00 pmFriday 9:00 am – 5:00 pmSaturday ClosedSunday Closed
Bruce Clay, Inc. offers Search Engine Optimization (SEO), PPC management, Web Design, and Analytics Consulting services. Call us for a free review of your site.
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In their circles
519 people
Have them in circles
1,033 people
bonnie lewis's profile photo
Mark Jones's profile photo
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SEO Design Framework's profile photo
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nitika rose
7 months ago
Today as the online shopping grows in popularity more people are turning to online shopping for all their needs. Online delivery of best wishes along with this gifts and flowers for your loving mother on Mother’s Day. Send Mother's Day Gifts to Malaysia which is filled with your good wishes.
Angel Jayne
2 years ago
Their okay, I like the people over at cnwlink better.
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Bradley Leese
a year ago
I can't say enough about how awesome Bruce Clay has been for me. Disclaimer: I work here and my conscience is clear when I say this is the best place I have ever worked.
A Google User
3 years ago