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Bruce Clay, Inc.
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Bruce Clay, Inc.

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Here's a list every #SEM  analyst and #PPC  manager needs to have stashed in their favorite desk drawer.

It's the 25 PPC interview questions that BCI uses in our own hiring process for PPC roles, compiled by +Kristi Kellogg.

Whether you're doing the asking or the answering, both sides of the desk can use these questions for guidance.
– For search marketing candidates, what better way to prepare for that interview than to know the potential questions in advance!
– And search marketing managers, consider using these questions to help assess an SEM analyst's expertise and fit before you hire them...

Get the list: http://bit.ly/29PhTuC
Whether you're doing the asking or the answering, both sides of the desk can use these PPC interview questions to get ready for an upcoming interview.
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Bruce Clay, Inc.

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3 Things (Plus 1 Critical Bonus!) to Do to Get More In-Store Visits from Local Search

With so much to do, SEO for multi-location businesses and local brick-and-mortars can be a daunting challenge.

Enter the 2016 Quantitative Local Search Ranking Factors study by +Andrew Shotland, +Mark Kabana, +Dan Leibson and their teams at +Local SEO Guide and +Places Scout Local SEO Software for Google Places.

Their mammoth, data-crunching undertaking analyzed 100+ factors across 30,000 businesses toward the goal of figuring out how local businesses can rank better in Google.

So what can your team do today to get more feet in the door through local search?

Read the top three things (and one critical bonus!) to do to get more feet in the door through local search.
How do you prioritize your local SEO efforts? Here are the 3 things to do today from the 2016 Quantitative Local Search Ranking Factors 100+ factors studied across 30,000 businesses.
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Bruce Clay, Inc.

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Extra! The SEO Newsletter is just off the presses!
http://bit.ly/2956cm7

Big waves of changes are coming for the search industry that #SEO  and #SEM  marketers need to know about. This month's SEO Newsletter brings you recaps and feature articles to catch you up on:

• Top news coming out of #SMX  Advanced
• Google SERP changes rolling out that affect SEOs and advertisers
• New ad opportunities from Google, Bing, Facebook and more

Plus find out ...
• Who got kudos this month in "Attaboys"
• What "Shuffles" are happening in our industry
• Where to find digital marketing "Shindigs" happening soon
• What's the "Word on the Wire"

Read the SEO Newsletter! http://bit.ly/2956cm7
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Bruce Clay, Inc.

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4 Hot Digital Marketing Jobs with Salary Statistics

Are you or someone you know looking to launch into a career in online content creation, advertising, search or social media marketing?

+Mindy Weinstein outlines four booming career paths in digital marketing with salary statistics and job descriptions, including #SEO , #SEM   #PPC and #socialmedia .

If this sounds like your future, sign on for the best face-to-face #digitalmarketing  crash course there is.

Check out the full infographic and course info here: http://bit.ly/297apH
Is a career in digital marketing for you? Learn the skills and salaries of a content marketer, social media marketer, SEO and SEM analyst.
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Am intrestat
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Bruce Clay, Inc.

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Larry Kim's Social Media Secrets for 3-5X More Clicks
If you're following #SocialPro , the social media marketing conference by +Search Marketing Expo (SMX), you'll want to watch +Larry Kim's video presentation preview 💰🎥 http://bit.ly/28M0ur0
Powerful paid social advertising tactics for 20% to 40% click-through and engagement rates on Facebook and Twitter where competition is low, cost is low and ROI is high.
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Bruce Clay, Inc.

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+Larry Kim, unicorn hunter and +WordStream founder, is beating the paid social media advertising drum. Find out why Larry feels Facebook and social media is the biggest opportunity for digital advertisers today, and hear Larry's hacks for cranking up the positive ROI from paid social. By the end of this 15-minute pre-SocialPro interview, you'll know where to start your hunt for one-of-a-kind jackpot SEM opportunities thanks to Larry Kim, Unicorn Hunter.
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Larry Kim, Unicorn Hunter, on Social Media & SEM PPC Strategies that Save the Day
Thu, June 16, 2:00 PM
Hangouts On Air - Broadcast for free

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Hi +RASHID MEHMOOD Azad! Thank you for watching and your feedback. We did jump right in on the topic of high converting ads. I can see how some basic background would be helpful. I'll suggest this great social ads 101 piece by +Larry Kim's company +WordStream http://www.wordstream.com/learn/social-ads. That will set up you up!
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Bruce Clay, Inc.

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Microsoft's acquisition of LinkedIn signals a move towards the creation and expansion of a Microsoft Display Network, according to David Szetela. Get the scoop! ‪#‎PPC‬ ‪#‎SEM‬ ‪#‎PaidSearch‬
Microsoft’s LinkedIn acquisition may be the first move in a bigger strategy to compete with Google and Facebook on their own turf.
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Bruce Clay, Inc.

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We're #hiring! Do you have what it takes to be an #SEM Manager? Come work at one of the fastest growing companies in the world and make a difference in the #digitalmarketing industry! http://bit.ly/29CeTSH #PPC #NewJob
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Bruce Clay, Inc.

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What does a small business or multi-location brand have to do to show up in Google Local and Maps? There's a study that answers just that: The 2016 Quantitative Local Search Ranking Factors Study. Learn the top tactics that the top-ranked local businesses share, explained by study co-authors +Dan Leibson, VP of Product and Local at +Local SEO Guide, and +Mark Kabana, founder and CEO at +Places Scout Local SEO Software for Google Places.

File under: #localseo   #digitalstrategy   #localbusiness  

Study links:
https://www.placesscout.com/local-search-ranking-factors-2016
http://www.localseoguide.com/guides/2016-local-seo-ranking-factors/
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Thank You Dan :)
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Bruce Clay, Inc.

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TODAY: Liveblogs direct from SMX Advanced

Not in Seattle for the premier search marketing conference +Search Marketing Expo (SMX) Advanced? Follow our coverage of sessions all day! Our liveblog reporter +Kristi Kellogg will be bringing us breaking news and cover expert sessions.

Subscribe to the BCI Blog for updates: http://bit.ly/1R7bF71
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ARE YOU DOING IT RIGHT? #PPC   #SEM   #socialmedia  

A word to the wise, you'll regret not taking 15 minutes to hear what +Larry Kim will spill at #SociaPro  Seattle next week. Tune in to this pre-conference power chat where Larry shares a few paid social ad hacks.
 
Larry Kim, Unicorn Hunter, is beating the paid social media advertising drum. Find out why Larry feels Facebook and social media is the biggest opportunity for digital advertisers today, and hear Larry's hacks for cranking up the positive ROI from paid social. By the end of this 15-minute pre-SMX Advanced interview, you'll know where to start your hunt for one-of-a-kind jackpot SEM opportunities thanks to Larry Kim, Unicorn Hunter.
This Hangout On Air is hosted by Bruce Clay, Inc.. The live video broadcast will begin soon.
Q&A
Preview
Live
Larry Kim, Unicorn Hunter, on Social Media & SEM PPC Strategies that Save the Day
Thu, June 16, 2:00 PM
Hangouts On Air - Broadcast for free

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Bruce Clay, Inc.

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In advance of their speaking sessions at #SMX and #SocialPro+Kristi Kellogg, +Jason White &+Maggie Malek share their expert advice on taking the search and social relationship to the next level. Don't miss it!
This Hangout On Air is hosted by Bruce Clay, Inc.. The live video broadcast will begin soon.
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Contact Information
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2245 First St #101 Simi Valley, CA 93065
2245 1st Street #101USCaliforniaSimi Valley93065
(805) 517-1900bruceclay.com
Internet Marketing Service, Internet Service ProviderToday Closed
Saturday ClosedSunday ClosedMonday 9AM–5PMTuesday 9AM–5PMWednesday 9AM–5PMThursday 9AM–5PMFriday 9AM–5PM
We're an established Internet marketing firm founded by Bruce Clay (now considered a "founding father" of SEO) back in 1996. Our web address is http://www.bruceclay.com.
From our home offices in Simi Valley, California, we help companies raise their visibility, traffic and revenue online with ethical and effective marketing strategies. Our specialties are search engine optimization (SEO) and paid search (PPC) management. Additionally, we offer web design, analytics/CRO, and content development services.

Our clients are both U.S.-based and around the world. You can find international Bruce Clay, Inc. offices in Europe, India, Japan, Brazil and the Middle East.

Use Our Resources
We have a team of content and community managers dedicated to giving in-depth information to help the marketing community. We've been doing it since the first SEO training class and free SEO tool Bruce himself produced in the late '90s, all the way through developing our blog (now 4,000+ articles strong) and newsletter, six releases of our proprietary SEOToolSet tools, and the experience of helping many, many clients.

Here's a few resources that might be helpful to you:
  • Bruce Clay Blog (BCI Blog) – Timely, in-depth how-to articles, conference liveblog coverage, and industry news from our perspective

  • SEO Newsletter (you can sign up here) – Monthly email newsletter with search news, upcoming events, industry kudos, "back to basics" articles and features

  • SEOToolSet (SEO tools we use in-house AND share) – Advanced SEO tools with a "Lite" subscription that's free and a full-featured "Pro" version, too. (Oh, check out our 10 free tools.)

  • SEO Training (see course info, dates, prices) – More than 5,000 people worldwide have attended our stellar SEOToolSet Training classroom-style courses. Choose standard, advanced or certification training.

  • Podcast "SEM Synergy" (download on iTunes) – Our weekly radio show about what's currently happening in the search marketing world
Find Us
Website:     www.bruceclay.com
Twitter:       @bruceclayinc

Or for the tried-and-true way, give us a call at 866-517-1900. We'll be happy to talk to you about how to improve your business performance online.
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"...if you are working to maximize your internet marketing efforts."
"His prices were high, and he did not adjust them."
"It is called content marketing now, a word that did not exist back then..."
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Israel Rothman
3 months ago
Bruce Clay was a pioneer in SEO, before me even, right in the sweet spot many years ago. I have met him many times. Unfortunately, he did not keep up with the changes; and when Panda 3.9 cam around, he all but disappeared. His prices were high, and he did not adjust them. His selling approach is dumb-down, based on reputation, not results, and not current or original techniques. Best practices in SEO is an oxymoron. If you do what-everybody else is doing, it will not work. It is not about SEO anymore, though it is still critically important. It is called content marketing now, a word that did not exist back then, and it is very different.
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Cirque Lodge
8 months ago
I would highly recommend this company to anyone looking to improve traffic to their website. Professional, honest and integrity are the words that best describe this company.
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Angel Jayne
3 years ago
Their okay, I like the people over at cnwlink better.
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Grant Williams
10 months ago
The premier SEO Company in the industry with stellar PPC management services, as well. I highly recommend you consider BCI if you are working to maximize your internet marketing efforts.
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nitika rose
a year ago
Today as the online shopping grows in popularity more people are turning to online shopping for all their needs. Online delivery of best wishes along with this gifts and flowers for your loving mother on Mother’s Day. Send Mother's Day Gifts to Malaysia which is filled with your good wishes.
A Google User
4 years ago