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Server talk: How to configure a custom 404 error page

Even if you are a UX minimalist, you need to consider a properly configured custom 404 error page a technical SEO essential. You absolutely can do all the steps outlined in this post, from locating your hidden .htaccess file or creating a new one, to writing a line of code that works. Think of it like baking a cake: this article gives you the recipe, now you just need to put all the ingredients together.

If you're using an Apache server -- read on, this post is for you.

Read: How to Configure a Custom 404 Error Page (Apache Server Edition) >> http://bit.ly/1BQyjwh http://bit.ly/19zUvS2
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What's the #ROI of an #HOA ?

There's a challenge for community managers and digital marketers to quantify the value of a conversation. What's the ROI of a Twitter Chat? How can I measure branding impact? Today we learned, there's a tool for that.

The need: Social media technologies give businesses today the means to build personal relationships, engage in real-time and reap long-term benefits. But how does a business know that their social media and branding activity is giving return on investment? What branding metrics matter? And how can marketers capture them?

The solution: Enter +NOD3x social semantic network analysis. In this +Social Media Today  #SMTPowerTalk with NOD3x's +John Dietrich, you'll see the social media semantic analysis tool in action analyzing a previous HOA conversation with +David Amerland and +Bruce Clay. This event was analyzed by its hashtag to show reach, influence and sentiment. Getting data that quantifies the value of Bruce's participation in an branding and engagement event is like Christmas for us BCI community managers! 

https://plus.google.com/events/cef3eecv1theiu2840eue7rfr4k

^ Watch the HOA for BCI Director of Training +Mindy Weinstein and BCI content manager +Virginia Nussey's reactions and questions about NOD3x. The show's hosts Amerland and +Alexandra Riecke-Gonzales  also highlight lessons about event marketing (before, during and after an event) and offer action-driving insights about human relationships at the center of all marketing.
 
What is an Engagement Broadcast?
+NOD3x helps us understand.

Before even getting into the what, we have to ask why: Why an Engagement Broadcast?

Because consumers want a conversation. Your audience demands it and simply broadcasting no longer works the way that it used to. Already don't believe us? This event is our way of showing you, by the numbers, how much more powerful engagement broadcasting is!

What is it?

If you ever watched a televised wedding you know what it is not. In a mobile, connected web consumer opinion and sentiment drive brand values and perception. Telling someone what to think about you no longer works. Audience engagement is a metric associated with the semantic web, Google engagement ads, semantic search and mobile reach. It become the key to making content worth producing.

An SEOWiSE Engagement Broadcast is a mutually beneficial real-time conversation between brands and their audience that anyone with access to the internet can participate in. 

Using a blend of cutting edge technology and engagement strategy we create a powerful, semantically relevant conversation and a trackable content plume around the event. All of this deep context engagement is focused on your brand and indexed by Google.

Efficient Content Creation

After the live event, the video is cut into segments and processed for strategically placed short video clips, blog posts, and podcasts with transcripts. This content is also indexed by Google when published, creating an immediate ontology, or "knowledge base" of relevant information around your brand.

Hangouts, YouTube, and LiveStream

We use Google Hangouts as the virtual studio for our engagement event. Anyone can join with a link, no account required. Using LiveStream Studio software, we capture everyone in the hangout, and turn a regular HOA into a network quality production with all the benefits of the hangout interface.This is broadcast in 720P HD via Youtube Live. This way anyone can watch or participate from any device with web access.

A Real-Time Conversation with the World

Your audience joins us via the text and image layers of the social platform they choose. We engage them with you, wherever they are. Twitter, Google+, YouTube, Facebook, Instagram, wherever they are comfortable. We use each social space for what it's best at, bridging the gap between brands and fans by carefully guiding the conversation. 

It's BIG... It does a lot of things. It's new and it’s powerful. 

The best way to understand how it works is to watch a few of the past events. Then look at the data around the shows and the content generated from them. This episode of the SMT PowerTalk NOD3x Recap with +David Amerland +John Dietrich and +Lee Smallwood offers the data to do just that, to see just how powerful an engagement broadcast is.

Join us! As always, make sure to join the conversation on Twitter with hashtag #smtnod3x  @TheSocailBizCo. Let’s start the conversation, we're listening!
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"I was definitely blown away by what +NOD3x can do. It's a game changer!" Couldn't agree more +Mindy Weinstein, when I was first introduced to NOD3x by +Lee Smallwood, those were almost my exact words. It's a game changer! 
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Server talk: How to configure a custom 404 error page

Even if you are a UX minimalist, you need to consider a properly configured custom 404 error page a technical SEO essential. You absolutely can do all the steps outlined in this post, from locating your hidden .htaccess file or creating a new one, to writing a line of code that works. Think of it like baking a cake: this article gives you the recipe, now you just need to put all the ingredients together.

If you're using an Apache server -- read on, this post is for you.

Read: How to Configure a Custom 404 Error Page (Apache Server Edition) >> http://bit.ly/1BQyjwh 

#WebDesign   #404ErrorPages   #TechnicalSEO  
Getting a custom 404 error page up and running on the Apache Server is a four-part process. In this post we cover parts three and four of this process; determining what type of server you're using and amending your .htaccess file to tell your Apache server to deliver a custom 404 error page.
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Two Power Players Talk #SEO & #Social: Bruce Clay and David Amerland’s Video HOA

Yesterday Bruce Clay was the featured guest on +David Amerland's #SMTPowerTalk show. Click through for an article detailing the important highlights, including Bruce's thoughts on:
•The Evolution of SEO
•Why Some People Think SEO is Dead
•The Necessity of Planning 2-5 Years Ahead
•The Cube Theory
•Making Your Team Work as a Team
•The Effect of Social Buzz on Ranking

#Google #DigitalMarketing #SocialMedia #HangoutOnAir  
Two master marketers talk about the evolution of SEO, social media and branding in a video Hangout On Air.
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+Zara Altair it was pretty intense in terms of subject covered. :) 
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A recap of the event for those interested: Two Power Players Talk SEO & Social: Bruce Clay and David Amerland’s Video HOA >>  http://www.bruceclay.com/blog/seo-and-social-media-power-talk/ 
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Three #Excel formulas for data-loving power users: http://bit.ly/1AMHuJY 
SMX West 2015 liveblog coverage on how to turn raw data from Excel into something that people understand and can make decisions using.
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It's International Happiness Day! Make a GIF in under a minute in celebration :) #HappyDay #HappyPlanet
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8 Common Mobile Website Pitfalls to Avoid for SEO 
How mobile-friendly is your website? Avoid the most common pitfalls in mobile website design and improve your mobile search performance with these SEO tips.
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5 Ways to Leverage the “Always-On Google Zeitgeist” – Google Trends: http://bit.ly/1wwWFs1
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Attend 21 #SMX  Sessions From Your Couch! 

Last week, the Bruce Clay, Inc. team was in San Jose livebogging SMX West. Catch all the great takeaways we caught in these 21 liveblog reports from +Kristi Kellogg and +Virginia Nussey.

Thanks to  for posting this excellent curation to their Facebook page! (http://on.fb.me/1DbwbCv

Keyword Research for Better Content & Audience Engagement #SMX #12A - http://bit.ly/bcismx1

Keywords Are Dead - Research for Entities & Audiences #SMX #13C - http://bit.ly/bcismx2

Intel’s Philosophy and Approach to Big Brand SEO #SMX #14C - http://bit.ly/bcismx3

The Power & Persuasion of Infographics #SMX #14A - http://bit.ly/bcismx4

Injecting SEO Into Your Organization’s DNA #SMX #14A - http://bit.ly/bcismx5

Dr. Pete On The Ever-Changing Nature of the Google SERP - http://bit.ly/bcismx6

SEO Automation for Expansive Websites #SMX #14A - http://bit.ly/bcismx7

14 Shady SEO Agency Lies & Client Crimes - http://bit.ly/bcismx8

What’s Important for Mobile SEO in 2015 (Insights Straight from Google) - http://bit.ly/bcismx9

Mastering AdWords Scripts for Search Marketers #SMX #21B - http://bit.ly/bcismx10

Penguin Penalty Prevention : Link Acquisition & Audit Techniques You Need To Know - http://bit.ly/bcismx11

Mobile App Indexing, Deep Linking & Development #SMX - http://bit.ly/bcismx12

Conversion Tactics for SEOs - #SMX West Liveblog - http://bit.ly/bcismx13

Unconvinced HTTPS is Worth It? Better Read This #SMX Liveblog (with Insights from Google) - http://bit.ly/bcismx14

SMX West Keynote : How To Get Critical Online Reviews in Today’s Social Economy - http://bit.ly/bcismx15

The Cutting Edge of Structured Data Implementation: Deep App Actions & Sitewide Dynamic Triggering #SMX - http://bit.ly/bcismx16

How to Improve Search and Social Teamwork #SMX Liveblog - http://bit.ly/bcismx17

SEO, Paid Search and Social Media Strategy Integration #SMX Liveblog - http://bit.ly/bcismx18

It’s an Analytics Toolbox Bonanza: Advanced Tools & Custom Dashboards - #SMX #32D - http://bit.ly/bcismx19

Ask the Search Engines: Google and Bing #SMX West Liveblog - http://bit.ly/bcismx20

Make Raw Data Meaningful: Excel Formulas and Data Visualization - http://bit.ly/bcismx21
 
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SEO in the Age of Social Media Marketing 
Wednesday, Mar. 11 at Noon EDT

We're excited about this event! This month's +Social Media Today  #SMTPowerTalk  show will dive into the ways search engine optimization is being morphed and redefined today with the influence of social media. What do website marketers need to do to stay visible in the search engines and, more importantly, to stay relevant in their audience's minds? In a rare Hangout on Air appearance, our own +Bruce Clay will be the featured speaker talking with co-hosts +David Amerland and +Alexandra Riecke-Gonzales.

Go to the event page to RSVP, and don't miss watching the intro trailer that +John Ellis  put together — we guarantee you'll hear something to get excited about. RSVP Yes to join us with your questions and comments in the on-air discussion!

RSVP HERE:
https://plus.google.com/b/114880988793116716685/events/cjilk64l0epeg7h0ukaasoakqic?cfem=1

#smtBruceClay   #seomarketing  
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Ask the Search Engines — Q&A with Google and Bing
Liveblog coverage: http://bit.ly/1zRl4as

The final session ended the #SMX  West 2015 conference on a high note. Imagine having Google's +Gary Illyes and Bing's +Duane Forrester in a room and getting to ask them ANYTHING ... Well, that was the dream job given to +Search Engine Land Founding Editor +Danny Sullivan. What followed was a no-holds-barred exchange that answered questions SEOs want to know most, such as:

  • Are there any updates related to Penguin, Panda or Pigeon?
  • Can we have our keywords back now?
  • When should we use the Webmaster Tools removal tool?
  • What are your top recommendations for marketers?
  • How can we best transition to a responsive site for mobile?
  • How about 404 vs. 410 redirects?
  • What movie does Gary Illyes say "pretty much depicts the future"?

Find out all the answers and more in the liveblog by +Kristi Kellogg:
http://bit.ly/1zRl4as

#SEO   #SEOtips  
This was a no-holds-barred Q&A with Google's Gary Illyes and Bing's Duane Forrester at SMX West 2015 with the inside info that marketers all want to hear.
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Contact Information
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2245 First St #101 Simi Valley, CA 93065
2245 1st Street #101USCaliforniaSimi Valley93065
(805) 517-1900bruceclay.com
Internet Marketing Service, Internet Service ProviderToday Closed
Monday 9:00 am – 5:00 pmTuesday 9:00 am – 5:00 pmWednesday 9:00 am – 5:00 pmThursday 9:00 am – 5:00 pmFriday 9:00 am – 5:00 pmSaturday ClosedSunday Closed
Bruce Clay, Inc. offers Search Engine Optimization (SEO), PPC management, Web Design, and Analytics Consulting services. Call us for a free review of your site.
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nitika rose
8 months ago
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2 years ago
Their okay, I like the people over at cnwlink better.
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Bradley Leese
a year ago
I can't say enough about how awesome Bruce Clay has been for me. Disclaimer: I work here and my conscience is clear when I say this is the best place I have ever worked.
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