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Bruce Clay, Inc.
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Bruce Clay, Inc.

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A Branding Exercise from the +Copyblogger blog

Don't underestimate the power of a simple brand message to clarify what you're trying to accomplish — not just for your customers and prospects, but also for you.

As author +Pamela Wilson puts it:
When you can boil down what your business is about and crystallize what it offers, that helps you:

Create content that’s on-target and effective.
Build products and services that meet the needs of the people you want to serve.
Filter new ideas and check them against your business’s true purpose as reflected by your brand statement.
Feel emboldened ...

Let her take you through this simple but powerful process of creating a manifesto for your business:
http://www.copyblogger.com/define-brand-grow-business/

#branding   #brandingtips  
An effective brand statement helps grow your business, and Pamela Wilson shows you how to create a powerful one through a simple exercise ...
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Watch a live video Hangout with +Rand Fishkin and our +Pubcon reporter +Kristi Kellogg as the Wizard of +Moz previews his keynote presentation and shares thoughts on the #SEO  industry's coming trends. It's happening today at 1:30 pm PT. Are you going to watch? RSVP yes and join the fun!
 
Interview with the Wizard of +Moz +Rand Fishkin: Sept. 1
Join us as Rand Fishkin talks #SEO , the digital marketing industry, and +Pubcon in an exclusive interview with our +Kristi Kellogg. Reply "Yes" to get a reminder next week! 
This Hangout On Air is hosted by Bruce Clay, Inc.. The live video broadcast will begin soon.
Q&A
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Live
Wizard of Moz Rand Fishkin Talks SEO, Pubcon & Digital Marketing Trends
Yesterday, September 1, 4:30 PM
Hangouts On Air - Broadcast for free

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Backlink Analysis: How to Judge between Good and Bad Links

These days, webmasters need to check the links pointed at their sites and weed out the bad ones from the rest. This article breaks down the process:

1. Understand your goal - How harsh/lenient you need to be depends on your site's situation.
2. Create a master list - Know where to pull your backlink data and how to build your spreadsheet.
3. Check for disavowed links - Confirm whether a disavow file has been submitted and make sure you agree with it.
4. Use tools - Choose some recommended ways to score backlink quality quickly and efficiently.
5. Visit the pages - Learn what to look for when doing the tedious work of checking out backlinks in person.
6. Make a judgment and take action - Decide what to do with each link and then follow through.

Read the full post by +Paula Allen -- complete with a handy flowchart:
http://www.bruceclay.com/blog/backlink-analysis/
#seo   #infographic   #backlinks  
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+Boris Krumov I think you're making the point that backlink analysis needs to be done proactively and not just in response to a crisis penalty situation. Right?

If so, they we agree. The same basic process and criteria can be used for both situations, but as the article says, you'd approach the project with a different level of strictness vs. leniency depending on your site's situation.
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I am Bruce Clay. AMA.

+Bruce Clay the man is answering questions on Reddit /r/bigseo all this week! Some questions have already been posted regarding site architecture techniques, voice search and algorithm updates. To ask Bruce anything, drop comments on this thread > http://bit.ly/1Jkx7oB <. 
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HAPPENING NOW ON HANGOUTS 
Jump over to a live interview with +Danny Sullivan & +Ginny Marvin. Add your questions to the mix! Ask these SEO and SEM heavyweights your questions about industry trends and the SMX conference. https://plus.google.com/events/c2esk5se6qlmruttng5h2ici37c

Topics covered so far:
-Mobile website optimization
-Yahoo Gemini and a 3-platform SEM landscape
-Ad automation
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Thanks for sharing William :)
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Google recommends tools to help hacked sites

Google's taken seriously the problem of third-party hackers attacking websites, which are people's livelihoods. The #nohacked  campaign offers help ... pass this on!
 
Cleaning a hacked site can be difficult without the proper tools. Here are some tools that can help.

These scanners can help you identify security issues on your site:
• Aw Snap: http://aw-snap.info/file-viewer
• Virus Total: https://www.virustotal.com/
• Sucuri Site Scanner: https://sitecheck.sucuri.net
• Wepawet: https://wepawet.iseclab.org

These tools can help you decode hard to read PHP files:
• DDecode: http://ddecode.com
• UnPHP: http://www.unphp.net

Other helpful resources from Stop Badware:
https://www.stopbadware.org/hacked-sites-resources

#NoHacked
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Bruce Clay, Inc.

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David Szetela is our new VP, Search Marketing Operations

Today we have exciting news. Renowned paid search expert +David Szetela has joined Bruce Clay, Inc. as VP, Search Marketing Operations.

With Google increasingly emphasizing paid search ads, we're taking action by strengthening our #PPC   team with David's leadership. He's been voted among the top 25 PPC experts by +PPC Hero three years in a row and is a respected author, podcaster and speaker.

Read more in our press release:
http://prn.to/1JBEA2I
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+Jim Rudnick Yes, you can expect it! It will be great to feature +David Szetela on our blog talking about paid search. We're looking forward to it, too.
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What do you think of the new Google logo? Write-in responses as comments are more than welcome. We have a feeling something big is at play with this deceptively simple design.

See the new logo at home here: https://g.co/doodle/xsc6b5
14 votes  -  votes visible to Public
Flat design is where it's at
43%
It's too plain for my taste
29%
I don't feel strongly about it
29%
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What I think is crazy about this new design is that I feel like Google is doing a power grab to take over the letter "G." The lowercase Google "G" was a stylized "G" that said "Google" to me when I saw it. Now, the singular "G" is like any average sans serif font. Google wants me to think of it every time I see the capital letter G?! Not that I'm surprised.
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Answers are in!
What has +Bruce Clay seen in two decades of #SEO ? Everything. Reddit AMA with the godfather of SEO is still going on, which means there's still time to ask him anything.
An offer you can't refuse. http://bit.ly/1K334Fx
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Interview with the Wizard of +Moz +Rand Fishkin: Sept. 1
Join us as Rand Fishkin talks #SEO , the digital marketing industry, and +Pubcon in an exclusive interview with our +Kristi Kellogg. Reply "Yes" to get a reminder next week! 
This Hangout On Air is hosted by Bruce Clay, Inc.. The live video broadcast will begin soon.
Q&A
Preview
Live
Wizard of Moz Rand Fishkin Talks SEO, Pubcon & Digital Marketing Trends
Yesterday, September 1, 4:30 PM
Hangouts On Air - Broadcast for free

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Kristin Drysdale's profile photoWilliam Rock's profile photoVirginia Nussey's profile photoBruce Clay, Inc.'s profile photo
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+Kristin Drysdale Kudos go to +Kristi Kellogg for spearheading this conference speaker series leading up to #SMX   and #Pubcon . Thanks for such great feedback!
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What's Trending for +Search Marketing Expo (SMX) East: Live Interview with +Search Engine Land Editors +Danny Sullivan & +Ginny Marvin 

Listen in for a rare opportunity to hear why #SMX matters and what this year's #SEO trends are from Danny himself is not to be missed! Hear what Danny and Ginny have to say when it comes to:
•the top SEO and PPC initiatives to focus on for the rest of 2015
•how they each got into #digitalmarketing
•what SMX sessions they're the most excited for
•Google's Direct Answers and the latest "Book an Appointment" feature
•what Danny plans on asking +Gary Illyes during the SMX keynote
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Live Hangout with +Danny Sullivan This Monday

Hear from Danny Sullivan, +Search Engine Land founding editor, and paid search contributing editor +Ginny Marvin in a lightning round HOA on #SEO#SEM#SMX  and other three-letter acronyms. Join us at 10 am PST on Monday to learn what's trending at +Search Marketing Expo (SMX) East. Are you going to watch? RSVP "yes" for a reminder on Monday!
 
Or: "Why you can't miss October's major digital marketing conference." When +Search Marketing Expo (SMX) East comes to NYC next month, what will digital marketers be talking about?+Danny Sullivan, Search Engine Land founding editor, and +Ginny Marvin, paid media contributing editor, share the quick dish with +Kristi Kellogg. 
This Hangout On Air is hosted by Bruce Clay, Inc.. The live video broadcast will begin soon.
Q&A
Preview
Live
Danny Sullivan Dishes Out the Hot Talk of SMX East
Mon, August 24, 1:00 PM
Hangouts On Air - Broadcast for free

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Map of the business location
2245 First St #101 Simi Valley, CA 93065
2245 1st Street #101USCaliforniaSimi Valley93065
(805) 517-1900bruceclay.com
Internet Marketing Service, Internet Service ProviderToday 9:00 am – 5:00 pm
Monday 9:00 am – 5:00 pmTuesday 9:00 am – 5:00 pmWednesday 9:00 am – 5:00 pmThursday 9:00 am – 5:00 pmFriday 9:00 am – 5:00 pmSaturday ClosedSunday Closed
Bruce Clay, Inc. offers Search Engine Optimization (SEO), PPC Management, Web Design, and Content Development services. Call us for a free review of your site.
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Have them in circles
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Nicholas Verdugo's profile photo
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nitika rose
a year ago
Today as the online shopping grows in popularity more people are turning to online shopping for all their needs. Online delivery of best wishes along with this gifts and flowers for your loving mother on Mother’s Day. Send Mother's Day Gifts to Malaysia which is filled with your good wishes.
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3 years ago
Their okay, I like the people over at cnwlink better.