What is an Engagement Broadcast?+NOD3x
helps us understand.Before even getting into the what, we have to ask why: Why an Engagement Broadcast?
Because consumers want a conversation. Your audience demands it and simply broadcasting no longer works the way that it used to. Already don't believe us? This event is our way of showing you, by the numbers, how much more powerful engagement broadcasting is!What is it?
If you ever watched a televised wedding you know what it is not. In a mobile, connected web consumer opinion and sentiment drive brand values and perception. Telling someone what to think about you no longer works. Audience engagement is a metric associated with the semantic web, Google engagement ads, semantic search and mobile reach. It become the key to making content worth producing.An SEOWiSE Engagement Broadcast is a mutually beneficial real-time conversation between brands and their audience
that anyone with access to the internet can participate in.
Using a blend of cutting edge technology and engagement strategy we create a powerful, semantically relevant conversation and a trackable content plume around the event. All of this deep context engagement is focused on your brand and indexed by Google.Efficient Content Creation
After the live event, the video is cut into segments and processed for strategically placed short video clips, blog posts, and podcasts with transcripts. This content is also indexed by Google when published, creating an immediate ontology, or "knowledge base" of relevant information around your brand.Hangouts, YouTube, and LiveStream
We use Google Hangouts as the virtual studio for our engagement event. Anyone can join with a link, no account required. Using LiveStream Studio software, we capture everyone in the hangout, and turn a regular HOA into a network quality production with all the benefits of the hangout interface.This is broadcast in 720P HD via Youtube Live. This way anyone can watch or participate from any device with web access.A Real-Time Conversation with the World
Your audience joins us via the text and image layers of the social platform they choose. We engage them with you, wherever they are. Twitter, Google+, YouTube, Facebook, Instagram, wherever they are comfortable. We use each social space for what it's best at, bridging the gap between brands and fans by carefully guiding the conversation.
It's BIG... It does a lot of things. It's new and it’s powerful.
The best way to understand how it works is to watch a few of the past events. Then look at the data around the shows and the content generated from them. This episode of the SMT PowerTalk NOD3x Recap with +David Amerland +John Dietrich and +Lee Smallwood offers the data to do just that, to see just how powerful an engagement broadcast is.
Join us! As always, make sure to join the conversation on Twitter with hashtag #smtnod3x
@TheSocailBizCo. Let’s start the conversation, we're listening!