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Bruce Clay, Inc.
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Bruce Clay, Inc.

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Making the SEO Services Agency–Client Relationship a Success
http://goo.gl/CUShNE

This in-depth article has advice for both the agency seeking clients and the business looking to hire a consultant who will be the right fit. Our senior technical writer +Paula Allen compiled this from a conversation with experienced marketers +Ammon Johns, +Tony Dimmock, +Bill Slawski, +Barrie Moran, and Carlos Fernandez of +ISOOSI Research Engine  — voices that continue to inspire and instruct. What you read here may save you and your business a lot of frustration and wasted money/time by helping you AVOID pairing up with the wrong client/consultant for your needs.

Businesses looking for the right SEO will learn:
   • 7 tips for choosing the right SEO services company
   • How to make the consulting relationship pay off

Agencies/Consultants will find out:
   • 7 tips for choosing the right clients (P.S.: It's OK to say no.)
   • How to make your client relationships successful

Read the full article: 
http://goo.gl/CUShNE

#SEO   #SEOservices   #consulting
What makes the relationship between an SEO services company and a business client succeed? From the courtship phase to a relationship built on trust & mutual success, here are tips for choosing the right partner and making it work.
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Thanks +Bruce Clay, Inc.​, mirroring what +Ammon Johns​ said, truly useful content does indeed stand the test of time. Great chat :)
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Bruce Clay, Inc. Social Media Editor +Kristi Kellogg interviews digital marketing author and expert +Michael Brito, the U.S. Head of Digital Marketing a Lewis Global Communications. They'll talk about stimulating and sustaining brand advocacy, social media monitoring and more! Don't miss it!
This Hangout On Air is hosted by Bruce Clay, Inc.. The live video broadcast will begin soon.
Q&A
Preview
Live
Stimulating Brand Advocacy: A Pop-Up Interview with Michael Brito
Fri, April 22, 5:00 PM
Hangouts On Air - Broadcast for free

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Bruce Clay, Inc.

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Share your favorite social traffic & monitoring tools + learn new ones at ‪#‎SEOchat‬ TOMORROW 4/21 on Twitter! We're hosting — make sure to join us!

#SEO #SocialMedia #SocialMediaMarketing #SMM #DigitalMarketing
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Bruce Clay, Inc.

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Does Click-Through Rate (CTR) Affect Ranking? New Data

+Larry Kim has penned an epic post for +Moz that addresses what we know about Google's  #RankBrain  and whether it's smart enough to include  #CTR  as a factor for organic search engine rankings. He did research to find out, and here was his premise:

If a page is ranking in position 3, but gets a higher than expected CTR, Google may decide to rank that page higher because tons of people are obviously interested in that result.
Seems kind of obvious, right?
And if true, we ought to be able to measure it! In this post, I’m going to try to show that RankBrain may just be the missing link between CTR and rankings.

Read it here: https://moz.com/blog/does-organic-ctr-impact-seo-rankings-new-data
#SEO  
Does organic CTR data impact page rankings? Sharing recent research findings, Larry Kim makes the case that RankBrain and higher organic click-through rates are deeply intertwined.
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Bruce Clay, Inc.

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Well, this made our week!

There's nothing more affirming than having your own clients vouch for you. :) +Clutch publishes independent research and reviews on top development, design and marketing companies. Here's what it looks like atop the just-released 2016 Top #SEO Agencies Leaders Matrix. http://bit.ly/1XtpQJ0

We're in good company with +KoMarketing and +Pole Position Marketing! High five +Casie Gillette & +Stoney deGeyter!
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Bruce Clay, Inc.

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Recommended Event for Digital Marketers

Don't miss your chance to attend  #SMX  Advanced in Seattle coming up June 22 & 23. We'll be there with bells on!

Register with the discount code SMXA16BRUCECLAY and save 10%.
 
SMX Advanced has sold out since 2007! Don’t delay in getting your spot for the only conference designed exclusively for experienced search marketers. Join us for fast-paced, Q&A packed, informative sessions. Fluent in SEM? Join other attendees who speak your native language!

Register now for lowest available rates at #SMX Advanced! See you in Seattle!
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Bruce Clay, Inc.

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Author & digital marketing expert Michael Brito shares strategy on how to stimulate brand advocacy TODAY! Watch the live interview with our social media editor Kristi Kellogg at 2 p.m. PDT. Don't miss it!
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Google Manual Penalty Advice: Nofollow All the Things? NOOO!

Following last week's news around a Google manual penalty for unnatural outbound links, +Duane Forrester outlines a plan of attack and predicts an algorithm update ahead. http://bit.ly/1VMv98B
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Bruce Clay, Inc.

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SEO Newsletter Is Hot off the Press
Find out what you missed this month!

Each month we pack highlights of news that affects digital marketers into an easy-to-read recap. Besides news, the April SEO Newsletter also contains:
   • Feature article to explain page speed issues
   • Back to Basics post with David Szetela covering A to Z about PPC
   • Hot topic discussing takeaways from Facebook's F8 event
   • Attaboys to recognize industry folks who deserve it
   • Shuffles section that tells who's moving where
   • Shindigs list of upcoming marketing events worth attending
and more!

Read all about it in our free April edition:
http://goo.gl/MfUKGn

#SEO   #digitalmarketing   #newsletter   #PPC  
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Bruce Clay, Inc.

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Google's Latest Comments on AMP & Structured Data

Last week +searchenginejournal hosted an exclusive event limited to 150 digital marketers. The second annual SEJ Summit opened with a keynote from Google's Maile Ohye, who talked about AMP (accelerated mobile pages) and structured data. When a Googler talks about SEO hot topics like these, you definitely want to pay attention!

In addition to insights from Maile, this SEJ Summit featured sessions with eight industry leaders from companies including Microsoft, LinkedIn and Disney. Read the full story and get all the SEO insights from SEJ Summit!

#SEO #DigitalMarketing #GoogleSearch
The second annual SEJ Summit in Santa Monica offered exclusive keynotes from Google, LinkedIn, Microsoft and Disney. Check out this recap for the news!
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Bruce Clay, Inc.

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Catch Up on Everything that Happened in the Latest PPC AMA with #SEM Whiz David Szetela!

+David Szetela recently offered a Reddit AMA to the r/PPC community. An AMA, or “Ask Me Anything,” is just that — an anything goes Q&A with someone of some interest, whether a celebrity, an expert, or someone with a unique role or experience set. David, our VP of Search Marketing Operations and the director of our #PPC services, kept it short and sweet, opening the floor to questions for an hour.

It was a conversation marked by diverse PPC topics, including:
•Google’s removal of right-side ads
•AdWords reporting for Assisted Conversions and Tracking Store Visits
•SEO & PPC synergy and collaboration
•15-minute PPC audit
•Lessons from Szetela’s personal approach to PPC
•Targeting on the Google Display Network
•PPC certifications worth having

#PaidSearch #DigitalMarketing
From the impact of right-side ads removed from Google SERPs to favorite PPC certifications, author of "PPC: An Hour a Day" had a Q&A with Reddit's PPC pros.
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Bruce Clay, Inc.

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Making visitors comfortable on a website VS. "greedy-marketer syndrome"
http://goo.gl/bEHd8O

Website designers, content writers, and forward-thinking SEOs: This share is for you!

+Tim Ash has long been known as a landing page expert and #UX  specialist. His expertise is even more applicable now that providing a good user experience (meeting each visitor's intent quickly and easily) has become every marketer's goal. Not only does Google consider "helpful" sites to be quality (according to the latest Search Quality Rating Guidelines), but also people respond by staying on site (and often converting).

Read to get detailed explanations & examples of these UX tips:
I. Understand that Not Everyone is Ready to Buy
II. Have Visitor Intent-Driven Navigation Design
III. Make Site Search Helpful
IV. Avoid Being Clever and Vague Instead of Being Clear
V. Format Copy Into Something that’s Easy to Digest

http://www.business2community.com/online-marketing/5-practical-tips-humanize-user-experience-01496975
#webdesign   #uxdesign   #seo  
A web site with great user experience is like a brick and mortar store with excellent customer service. A store has salespeople who try to identify what’s important to the customers, so they can of…
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Bruce Clay, Inc.'s Collections
Contact Information
Map of the business location
2245 First St #101 Simi Valley, CA 93065
2245 1st Street #101USCaliforniaSimi Valley93065
(805) 517-1900bruceclay.com
Internet Marketing Service, Internet Service ProviderToday Closed
Saturday ClosedSunday ClosedMonday 9AM–5PMTuesday 9AM–5PMWednesday 9AM–5PMThursday 9AM–5PMFriday 9AM–5PM
We're an established Internet marketing firm founded by Bruce Clay (now considered a "founding father" of SEO) back in 1996. Our web address is http://www.bruceclay.com.
From our home offices in Simi Valley, California, we help companies raise their visibility, traffic and revenue online with ethical and effective marketing strategies. Our specialties are search engine optimization (SEO) and paid search (PPC) management. Additionally, we offer web design, analytics/CRO, and content development services.

Our clients are both U.S.-based and around the world. You can find international Bruce Clay, Inc. offices in Europe, India, Japan, Brazil and the Middle East.

Use Our Resources
We have a team of content and community managers dedicated to giving in-depth information to help the marketing community. We've been doing it since the first SEO training class and free SEO tool Bruce himself produced in the late '90s, all the way through developing our blog (now 4,000+ articles strong) and newsletter, six releases of our proprietary SEOToolSet tools, and the experience of helping many, many clients.

Here's a few resources that might be helpful to you:
  • Bruce Clay Blog (BCI Blog) – Timely, in-depth how-to articles, conference liveblog coverage, and industry news from our perspective

  • SEO Newsletter (you can sign up here) – Monthly email newsletter with search news, upcoming events, industry kudos, "back to basics" articles and features

  • SEOToolSet (SEO tools we use in-house AND share) – Advanced SEO tools with a "Lite" subscription that's free and a full-featured "Pro" version, too. (Oh, check out our 10 free tools.)

  • SEO Training (see course info, dates, prices) – More than 5,000 people worldwide have attended our stellar SEOToolSet Training classroom-style courses. Choose standard, advanced or certification training.

  • Podcast "SEM Synergy" (download on iTunes) – Our weekly radio show about what's currently happening in the search marketing world
Find Us
Website:     www.bruceclay.com
Twitter:       @bruceclayinc

Or for the tried-and-true way, give us a call at 866-517-1900. We'll be happy to talk to you about how to improve your business performance online.
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"...if you are working to maximize your internet marketing efforts."
"His prices were high, and he did not adjust them."
"It is called content marketing now, a word that did not exist back then..."
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In their circles
563 people
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1,294 people
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open lion's profile photo
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Israel Rothman
2 weeks ago
Bruce Clay was a pioneer in SEO, before me even, right in the sweet spot many years ago. I have met him many times. Unfortunately, he did not keep up with the changes; and when Panda 3.9 cam around, he all but disappeared. His prices were high, and he did not adjust them. His selling approach is dumb-down, based on reputation, not results, and not current or original techniques. Best practices in SEO is an oxymoron. If you do what-everybody else is doing, it will not work. It is not about SEO anymore, though it is still critically important. It is called content marketing now, a word that did not exist back then, and it is very different.
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Cirque Lodge
5 months ago
I would highly recommend this company to anyone looking to improve traffic to their website. Professional, honest and integrity are the words that best describe this company.
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Angel Jayne
3 years ago
Their okay, I like the people over at cnwlink better.
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Grant Williams
7 months ago
The premier SEO Company in the industry with stellar PPC management services, as well. I highly recommend you consider BCI if you are working to maximize your internet marketing efforts.
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nitika rose
a year ago
Today as the online shopping grows in popularity more people are turning to online shopping for all their needs. Online delivery of best wishes along with this gifts and flowers for your loving mother on Mother’s Day. Send Mother's Day Gifts to Malaysia which is filled with your good wishes.
A Google User
4 years ago