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Bruce Clay, Inc.
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Bruce Clay, Inc.

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Cheers to the Newlyweds

On April 23, 2015, +Bruce Clay wed +Wendy Halderman in a private ceremony in St. Lucia. The couple honeymooned on the remote Caribbean Island, known for its crystal clear waters and mountainous beauty.

"We went sailing, snorkeling, visited a volcano and the Emerald Estate, which grows the organic food that supplied the resort. We also sat in the mineral springs — which they said makes you ten years younger … we went in twice. Bruce didn't go online or check his email once! It was at that point I knew he really must love me!" Wendy joked.

"The entire week was pure magic: amazing wife, beautiful location, great time! And Wendy was right, I do love her!" Bruce said.

Bruce and Wendy have been together since November 2013, after meeting (where else?) online.

"It really is 'fate,' as they call it ... it's perfect ... and we are enjoying every day. Bruce is a true romantic at heart, a perfect gentleman, and so amazingly brilliant — which just begins to explain why I fell in love with him. He is the most amazing man I have ever met," Wendy said.
 
Wendy brings her own accomplishments to the duo. She co-authored "The Adobe Creative Suite Bible" — one of the only books to ever rival the size of Bruce's 750-page "Search Engine Optimization All-in-One for Dummies." Her tome has well over 1,000 pages!

It's no wonder the two matched: Wendy has a background in marketing and communications, and is mid-launch of her company, Traffic Lava. With Traffic Lava, Wendy will bridge a gap she sees between technology and marketing using SEO and content marketing services, as well as branding, design, and graphics.

"Our shared professional interests make our personal connection even more amazing. It's an additional language we both share. I mean, really, what married couple can come home from work every day and be totally excited to talk about the latest online marketing technology?" Wendy said. "When I met Bruce I realized I truly was a geek. It's humbling and freeing all at once."

The company is thrilled for the happy couple and wishes all the best to the newlyweds!
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Congratulations! +Bruce Clay 
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Extra Long Description Spotted in Google #SERP  

Has anyone seen this before?
A search brought up a list of results, the first one containing a description that's 4 1/2 lines long (see image). Also, the text is lifted from the body content, not taken from the Meta Description tag which says:
The topic of SEM in 2013 can be confusing. Learn how Bruce Clay, Inc., Google, and other industry leaders appraoch answering the question: "What is SEM?"

As we talked about this, +Virginia Nussey surmised that it could be because the query is stated as a question (what is sem), and Google is trying to fully answer the question. After all, the text does give a definition pulled from the page that answers the question.

Could this be a sort of "answer box experience" without the box? Tagging +Mark Traphagen to see if he's seen Google ever do this before.

We also wondered whether Google may have devalued the original meta description tag because 1) it has "2013" in it, which may make it seem less relevant, and 2) it has a typo. (Eek! We're blushing over that.)

Have you noticed Google expanding descriptions in SERPs, or is this an isolated case? Please let us know in the comments.
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+William Rock Good idea. Thanks!
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#SMX Sneak Peak: Conversion Rate Rock Stars

+Purna Virji has been honing her #CRO game for more than 8 years. In that time she has become one of the industry’s most prominent experts focused on conversion through her column at +Search Engine Watch and her speaking engagements at SMX, Affiliate Summit, and more.

When she speaks at the conversion-focused SMX Advanced session “Conversion Rate Rockstars,” her tips will revolve around ways to drive your efforts with data. In advance of +Search Marketing Expo (SMX) Advanced, we asked Virji to share some next-level conversion optimization advice to help digital marketers expand their field of knowledge. Read on for an exclusive interview with Virji. We'll look at:
•What useful qualitative data (data you can’t put a number on) can be used to inform conversion optimization
•Myths of conversion optimization that could be holding you back
•How to use PR and traditional marketing in conversion optimization efforts
•Conversion and usability obstacles unique to the mobile experience

#SEO #DigitalMarketing
CRO pro and SMX speaker Purna Virji shares her strategies for data-driven conversion, including the role of qualitative data and common CRO myths.
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Shooting & Editing Video on a Smartphone
Here's a find! A new series by Jefferson Graham

Content producers are often on a shoestring budget. We all know #video  makes great content that influences people and can lead to higher conversion rates. But not everyone has the budget for a big DSLR camera and fancy video equipment. That's OK, because as this article says, "the best camera is the one we have with us, right?" 

In "How to be a Citizen Journalist with your Smartphone," technology journalist +Jefferson Graham, who wrote the book on mobile journalism for +USA TODAY, explains how to:
○ Pick the best place for a shoot.
○ Position the phone so the video works on Meerkat, Periscope or anywhere.
○ Shoot an interview like a pro.
○ Choose the right accessories (he even recommends low-cost tripod and microphones!).

Let's leverage these journalist tips to make videos like the pros. This is only Part 1 of his series — next week he'll tackle video editing on your smartphone!

http://www.usatoday.com/story/tech/2015/05/07/how-to-be-a-citizen-journalist-with-your-smartphone/26453219/
#contentmarketingtips  
The days of needing big cameras and expensive gear to report news events are long gone. With a smartphone and a few key accessories, anyone can now be a citizen journalist. Here's how.
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Company Profile Photo: A Logo or a Face for BCI?

A poll for anyone interested! Should brands use logos as their profile image or are photos OK in some cases?

Our brand designer created a beautiful new round logo to use on the company's social media profiles. We quickly replaced the old icon on our Twitter, LinkedIn and Pinterest profiles, but with Google+, we're wondering if the choice is so clear. Before yesterday, we had Bruce's face in that little round window, maybe because we were waiting for a nicer branded logo and maybe because people just plain prefer looking at people. But now we have a logo that fits nicely and represents the brand well. So we were wondering, do you think brands should stick to using logos, graphics or mascots for a profile image, or is it ever OK to do something different, like using Bruce's photo in our case? Do you have examples of brands using imagery, with or without people, outside the box?

The team of Bruce Clay, Inc. community managers behind this page — +Paula Allen, +Kristi Kellogg and +Virginia Nussey (currently typing) — would love to know if you agree with either of the following poll options, and welcome your opinions as comments below.
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67%
33%
A brand should use a logo in a prof. pic
67%
A photo of Bruce works for BCI on G+
33%
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6 Lessons You Can (and Should) Learn from Matt Cutts's Boss, Amit Singhal: http://bit.ly/1sh30JW
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+Bruce Clay, Inc. Thank you for helping me this morning.  I will be reading this a second time later today.
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AdWords 101: How to Use Google Keyword Planner and SEOToolSet Keyword Tool

Here's essential training on how to use the Google AdWords Keyword Planner and the SEOToolSet Keyword Suggestions tool for keyword research specifically geared for search engine marketing ads.

SEMs have come to love these tools because they get to the heart of what terms will be most effective for search engine ads. Learn why in this first of a new series, AdWords 101. http://bit.ly/1KAd2x2

#sem   #keywordresearch   #adwords  
Your user manual for getting meaningful statistics and trends from the Google AdWords Keyword Planner Tool and SEOToolSet Keyword Suggestions tool.
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Google+ Discontinues Ripples Feature
We liked this cool timelapse view of how a post is shared. But Google must have decided it wasn't worth the bandwidth.

Brand pages can check Google+ Insights (choose My Business from the menu) for helpful data.
 
Starting today, the Ripples feature in Google+ is no longer available. Page owners can continue to get post performance analytics through the Google+ Insights tool, located in the My Business dashboard. Thanks for your support as we continue to make Google+ a simpler, more streamlined experience for all. 
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RIP, Ripples.
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Google Confirms Ranking Algorithm Update of Early May
So it wasn’t our imagination! There was an algorithm update in the beginning of May. Google, being tight-lipped as usual, stated that: “there were changes to its core ranking algorithm in terms of how it processes quality signals”. +Search Engine Land  is calling this the “Quality Update”.
Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us.
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Maybe posting it might work +Bruce Clay, Inc. ';D)
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Mobile Marketing: How to Convert the Mobile Visitor

Digital marketing is having a moment — and it's a mobile one. For months, digital marketers have been readying their sites for mobile traffic page by page and #Mobilegeddon has come to define the current zeitgeist. According to +Search Marketing Expo (SMX) Speaker and +WordStream Content Marketing Specialist +Margot da Cunha, this has been a long time coming.

"Everyone’s been preaching the importance of having a robust mobile marketing strategy for the past seven years or so, and although we all know this, a lot of us still decided to put mobile on the backburner. Now that 'Mobilegeddon' is upon us, and Google is constantly telling us how important mobile 'micro-moments' are, marketers are being forced to act — 2015 could turn out to be the actual 'year of mobile,'" said da Cunha.

In an exclusive interview with +Kristi Kellogg, da Cunha shares her approach to attracting and converting the mobile visitor.

#Mobile #DigitalMarketing #SEO #PPC #SMX  
Discover post-Mobilegeddon strategies for attracting and converting mobile visitors. WordStream PPC content marketing specialist Margot da Cunha weighs in.
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BCI #SEM Clients, Come #StepInsideAdWords with Us

Google AdWords super charged the search advertising platform in three exciting new ways announced last week. For our SEM management clients, we wanted to share the new ad formats, automation tools and measurement capabilities we on the Bruce Clay, Inc. SEM team will be putting to work on your campaigns in the coming months.

New ad types that dazzle on mobile. If you’re in auto, finance, shopping, hotels or brick-and-mortar retail, you have got to upgrade your ads to the visual and interactive new mobile ads.

Data-driven attribution models across devices. You’ll be able to credit keywords and ads along the conversion path, beyond the last-click, tracking the multi-touch, cross-device customer journey.

Automated bidding solutions that calculate volume and bids for your target CPA, and upgrades to Dynamic Serving Ads that make them easier to implement.

Read all about it in this post by SEM analyst +Diana Becerra: http://bit.ly/1PejFIB
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Click-to-call on mobile is a total game changer.

Google's click-to-call ads bring potential customers into an environment where you have the best chance of getting a sale — a live conversation with your agents!

+Larry Kim observed that the conversion rate on mobile generally trails other devices, so why spend all your energy trying to perfect your mobile landing pages and offers? Instead, Kim says, "Calls are the hottest lead out there! On the phone, your agents can convince and compel your prospects to take action. This explains why click-to-call on mobile is a total game changer." (from his latest post here: http://www.wordstream.com/blog/ws/2015/05/06/adwords-shortcuts)

Now there's a new Google option, call-only ads. We asked our #SEM  team to better explain how call-only ads work. Read on for +Jack Van Leeuwen's  #PPC tips on optimizing the setup, campaign structure, and reporting of call-only ads. http://bit.ly/1yA3PQV

#AdWords  
How to set up and optimize the ad settings and reporting of Google AdWord's newest ad type: call-only ads.
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Contact Information
Map of the business location
2245 First St #101 Simi Valley, CA 93065
2245 1st Street #101USCaliforniaSimi Valley93065
(805) 517-1900bruceclay.com
Internet Marketing Service, Internet Service ProviderToday 9:00 am – 5:00 pm
Monday 9:00 am – 5:00 pmTuesday 9:00 am – 5:00 pmWednesday 9:00 am – 5:00 pmThursday 9:00 am – 5:00 pmFriday 9:00 am – 5:00 pmSaturday ClosedSunday Closed
Bruce Clay, Inc. offers Search Engine Optimization (SEO), PPC Management, Web Design, and Content Development services. Call us for a free review of your site.
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nitika rose
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Their okay, I like the people over at cnwlink better.