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Register for SMX Advanced — Get 2 Discounts
Coming to Seattle, June 2 and 3

+Search Marketing Expo (SMX) Advanced is one of the best events of the year for #SEOs  and digital marketers . This conference usually sells out, so why wait to get your tickets?

Discount #1: Register before May 2nd for early rates, before the price goes up.

Also, Bruce Clay and our conference crew will be there! If you want to really strengthen your SEO skills, you can also take Bruce Clay's one-day SEO Training Workshop on June 4 (more info here: )

Discount #2: Use the code SMXA15BRUCECLAY and you'll save 10 percent on your SMX registration.
ICYMI: We are 70% SOLD OUT of tickets for #SMX Advanced! Get your tickets at the lowest possible price before May 2nd.
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Search Engine Relationship Chart -- Changes Coming Soon?

When Bruce Clay first created the Search Engine Relationship Chart back in 2000, there were dozens of players and color-coded arrows crisscrossing all over the page illustrating the complicated connections between them. Back then, the chart had to be updated every few months. New search engines kept emerging, old ones faded away, and the data-supply arrangements constantly shifted as the various engines jockeyed for position.

Watch the histogram to see the industry change from 2000 to present:

Fast Forward to the Search World of 2015
Things eventually settled down in the competition between U.S. search engines. In fact, the present version of our Search Engine Relationship Chart has been stable since 2011 (see image below). It's a fairly straightforward rivalry, with Google and Bing providing not only their own search services, but also feeding organic and paid listings to others.

However, the #searchengine  landscape may soon change.

This month, Yahoo's CEO +Marissa Mayer successfully amended the terms of Yahoo's agreement to receive organic and paid listings data from supplier Bing. Though Yahoo and Bing's 10-year contract is only at its midpoint, both companies agreed to change the terms with an amendment and not extend the expiration date. Here's a brief summary:

  •  Either party can terminate the agreement with four months' notice.
  •  Yahoo can choose to reduce or cancel receiving organic listings and/or paid listings data from Bing.
  •  Yahoo gets a bigger share of the revenue — 93 percent vs. 90 previously.
(For more details about the amendment, see +Search Engine Land - )

Yahoo seems to be jockeying for a better position among search engines. If and when Yahoo becomes its own supplier of search data is unknown. But maybe, just maybe, we'll soon need to update our Search Engine Relationship Chart again.

See the full chart: 
The latest Search Engine Relationship Chart®. This chart shows the data relationships between the search engines. This is the chart everybody has on their wall! View the Search Engine Relationship Chart ® histogram · Download this image as a PDF · Get Adobe Flash Player Get Adobe Reader ...
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Thanks for the mention :) 
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How to make the most of Google's URL improvements for mobile search results

Google announced two more changes last week, this time to the way URLs are displayed in mobile search results:

•  Mobile search results no longer show the actual page URL, but instead show a breadcrumbs-like format of the URL structure. This is rolling out worldwide.
•  The breadcrumbs-like information can show the site name in place of the domain name. This is rolling out in the U.S. only for now.
You can specifically control how the breadcrumb URL for your search results will appear if you add markup to the HTML on your pages.

But what if you don't have schema markup (yet)? Read more to learn:
1) How to control the way your URLs appear for mobile search.
2) How to specify your site name in place of your domain.
3) What Google looks at to determine the way URLs show up for pages that don't use schema.

Read more:

By +Paula Allen  #mobile    #seotips  
Now that Google displays breadcrumb URLs in mobile search results, you can control how your URL structure & site name appear using markup & more.
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If you haven't watched this powerful #SMTPowerTalk  with +David Amerland and +Bruce Clay yet, it's time. Via Amerland:

"For the third #SMTPowerTalk we held this year, we invited SEO industry pioneer and arguably one of the first men to use the words SEO to describe what it is that he did, Bruce Clay [...]

The “SEO is Dead” issue for instance is brought up again and again by those who fail to apply SEO properly, do not really understand its value and hope that whatever it is they do will provide a quick fix. Much of what Bruce revealed in the HOA centered around the need for education both for SEO professionals and their clients and time. Time to make the difference necessary, time to develop convincing search marketing strategies that deliver solid value and time, of course, to establish a baseline for results to be compared against. 

Bruce Clay frequently says that SEO is a Marathon rather than a sprint. Once successful thing will not get you there in a landscape that is constantly changing."

Click through for the full video full of insights from these masters of making a difference through business and marketing.
David Amerland originally shared:
SEO, Bruce Clay and Engagement Broadcasting

There's a lot to pack in one post: Our #SMTPowerTalk  with +Bruce Clay of +Bruce Clay, Inc. on SEO and social meida for +Social Media Today led to over 2 million people seeing the brand and mentions about it. 

When the reach is that wide there has to be a method to it and +John Dietrich of +NOD3x helped us understand the mechanics that drove it. 

Bruce Clay, of course, is synonymous to SEO. His perspective was critical in showing just what a fluid environment we're in and how there is no longer a 'simple' applied solution you can buy in and forget. 

+John Ellis and +Alexandra Riecke-Gonzales were key, as always. Dive into the post and the videos, for the rest. :) 
When it comes to search engine optimization (SEO) misinformation, prejudices and misconceptions are the norm rather than the exception. Since we started out the #SMTPowerTalk series we’ve tal
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Honored to have Bruce on the show and to meet some of the amazing people behind the brand. 
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Bruce Clay, Inc.

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Is SEO Worth It? 7 'Bruce-isms' to Make the Case to Management 
Wondering if SEO is worth it? Bruce Clay, award-winning author & SEO pioneer, shares 6 factors that the C-Suite should think about before embarking on SEO.
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Free SEO Power Tools

Like free professional #SEO tools? Try SEOToolSet Lite. It's 100% free, no credit card required, no software to download, and no strings attached.

SEOToolSet Lite is a sample toolbox that we’re offering for free so that everyone can try the tools and decide whether they like them with no obligation. Included in Lite is the full Single Page Analyzer, the most popular tool in the kit and the most comprehensive content analyzer on the market. Read about the page analyzer and all the free tools in SEOToolSet Lite.

#SEOTools #FreeSEOTools
SEOToolSet Lite is a free SEO tools suite from Bruce Clay, Inc. Here are the tools you'll get with no credit card required and no strings attached.
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Bruce Clay, Inc.

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Non-personal Facebook Posts Ranking Lower in News Feed
Facebook changed its News Feed algorithm on April 21st (must have been something in the air that day), and it doesn't bode well for business pages. Read this analysis by +Eli Fennell.
Eli Fennell originally shared:
Facebook Lets Brands Know 'You're Not Their Friends'
Full Article:

Facebook's latest algorithm update is designed to show you more things you might otherwise have missed from the people you 'care about most', and less from Pages.  They also promise to show you more Posts from those people, and fewer Notifications of 'Likes' and 'Comments'.

For brands, Facebook may look like the biggest captive viewing audience ever, and Facebook might also wish it so, but what keeps people coming back again and again (for more chances to be advertised to) are those Friends, Family, Colleagues, Coworkers, and Acquaintances sharing their baby pics, wedding announcements, foodporn of their lunches, and thoughts about Game of Thrones.

Here are my thoughts on how this update changes the game for Facebook marketing:

#SocialMediaMarketing   #FacebookMarketing   #SocialMedia  
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Happy April 21st, SEOs! 
Anyone surprised that in the two months since Google announced mobile-friendliness would be a ranking signal, the number of mobile-friendly sites increased nearly 5%? (Image and stat source:

Google's published a FAQ ( addressing any lingering questions you might have about exactly what's changed in the rankings, when to look for changes in traffic, how Google judges mobile-friendliness, and special questions like:

If I see no drop in traffic on April 22nd, does that mean that my site’s rankings aren't impacted?

I have pages showing mobile usability errors because they embed a YouTube video. What can I do?

Is there a clear standard for sizing tap targets?

Will my site / page disappear on mobile search results if it's not mobile-friendly?

Does Google give a stronger mobile-friendly ranking to pages using Responsive Web Design?

Give it a read on the +Google Webmasters Central blog: Happy mobile optimizing, all!
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Bruce Clay, Inc.

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Tips for Getting the Most out of Google's New Call-Only Ads
Mobile optimized sites are all the rage in the organic search space, and now it's easier for search advertisers to engage smartphone users with call-only ads, as well. Although call-only #SEM campaigns are fairly new to Google AdWords, there are certain steps you can take to get the most out of them.

Click-through for #PPC tips on optimizing the setup, campaign structure, and reporting of call-only ads.
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Why the "Mobile-Friendly" label may be missing in Google SERPs

As the April 21st deadline to make your site mobile-friendly approaches, many sites are checking to see if their pages get the “mobile-friendly” annotation. Those two words are Google’s promise to searchers that a result meets a certain standard of usability that mobile surfers are starting to expect.

What’s concerning is that sometimes the label doesn’t show up — even though Google’s own Mobile-Friendly Test declares “Awesome! This page is mobile-friendly.”

In working with clients and through research, we've uncovered little-discussed reasons why a mobile-friendly annotation may not show up despite a page's being fully optimized for mobile browsing. Read this report by one of our senior SEO analysts, Maryann Robbins.


#mobilefriendly #mobileSEO
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A belated thanks +Bruce Clay, Inc. for sharing this!
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15 Content Writer Interview Questions You Need to Ask

The Internet runs on content. One of the best investments a business can make is hiring an in-house writer tasked with being the voice of the brand online. Content is critical to successful digital marketing, and with algorithm updates like Panda and Hummingbird, it's clear Google agrees. That's why many brands and businesses hire full-time, in-house content writers.

Think of everything that could be made better with refinement by a professional writer. There’s the website and blog, email marketing, everything #socialmedia from posts and profiles to customer service and reputation management, marketing collateral including white papers, downloads, press releases, and the kinds of creative content marketing pieces that are the currency of social media today.

Here are 15 questions to ask during your content writer interview, pulled directly from Bruce Clay, Inc. interviews. These will lead to the information you need to find an in-house writer that fits your business.

15 Content Writer Interview Questions

1. What are your current writing projects?
2. How do you manage deadlines and priorities?
3. How much do you write about our industry?
4. How do you handle writing about "boring" topics?
5. How do you capture a brand's voice?
6. What is your experience with community management and social media?
7. What are some of your favorite social media tools?
8. What is your experience with analytics, metrics and tracking content success?
9. How do you make content SEO-friendly?
10. What is your approach to keyword research?
11. What is your experience in technical writing?
12. How do you research a target audience?
13. What is your experience with non-text content (images, infographics, etc.)?
14. Are you familiar with the Penguin and Hummingbird algorithm updates? How did they affect your content strategy?
15. What do you know about our company?

Any interview questions you'd add?

Read the full article here:
Hire an SEO-savvy content writer who can speak for your brand online. Ask these important interview questions to find the in-house writer for your business.
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Bruce Clay, Inc.

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An informative read from +Singularity University on the four leading efforts (by Facebook, Google, Virgin/Qualcomm and SpaceX) to bring the whole world online.

"on a planet with a population of 7+ billion people, 4+ billion still don't have access to the Internet. But by 2020, I expect the entire world will be connected."

Grateful for the summary, +NOD3x
The Rising Billions and Dramatic (Positive) Change

This change is about to begin in a real way between 2016 and 2020, and represents billions of newly connected people in markets like Africa, India and China.

Disruptive technology

Not only are these newly connected people coming online, but they are coming online with:

"access to the world's information on Google, cloud 3D printing, Amazon Web Services, artificial intelligence with Watson, crowdfunding, crowdsourcing, and more."

Projects bringing new access

The four major projects that are underway bringing online access to these rising billions are:

Facebook &

A few weeks ago, Facebook's Mark Zuckerberg announced, "As part of our effort to connect the world, we've designed unmanned aircraft that can beam Internet access down to people from the sky."

SpaceX Global Constellation

Google, along with Fidelity, just invested $1 billion in Elon Musk's SpaceX with the aim of bringing satellite Internet to remote corners of the world. And, given SpaceX's dominance in launch technology, such a system could be extremely affordable to launch and maintain.

Google's Project Loon

Project Loon is a network of thousands of balloons traveling on the edge of space (high in the stratosphere, twice as high as airplanes and the weather), designed to connect people in rural and remote areas, help fill coverage gaps, and bring people back online after disasters.

OneWeb – Virgin Group & Qualcomm

The OneWeb Satellite network design calls for 650 satellites weighing in at 125 kg each, operating at 1,200 km in altitude. Each satellite is capable of delivering at least 8 gigabits per second of throughput to provide Internet access to homes and mobile platforms.

What do these rising billions represent in dollars to a globally connected economy? "the Rising Billion represent tens of trillions of dollars flowing into the global economy."


#positivechange   #connectivity   #datavisualization   #NOD3x  
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Let's hope as companies like Google begin offering more connectivity in markets like Nigeria, they'll also begin making deals with your phone companies too! 

The Android One project springs to mind :)
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2245 First St #101 Simi Valley, CA 93065
2245 1st Street #101USCaliforniaSimi Valley93065
Internet Marketing Service, Internet Service ProviderToday Closed
Monday 9:00 am – 5:00 pmTuesday 9:00 am – 5:00 pmWednesday 9:00 am – 5:00 pmThursday 9:00 am – 5:00 pmFriday 9:00 am – 5:00 pmSaturday ClosedSunday Closed
Bruce Clay, Inc. offers Search Engine Optimization (SEO), PPC management, Web Design, and Analytics Consulting services. Call us for a free review of your site.
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Their okay, I like the people over at cnwlink better.