Bruce Turkel Shows Us How to Brand for Customer Service Success Shep speaks with branding expert, author, and professional speaker Bruce Turkel about how to brand your company for customer service. Bruce shares important tips and tools from his new book, “All About Them,” as they discuss the influence your customers have on your brand …
Bruce Turkel uses a unique combination of creativity and business acumen to help companies build their businesses by making their brands more valuable. He is a serial entrepreneur who has created a number of successful companies. Currently Bruce is focused on his brand management agency (www.turkel.info) headquartered in Miami, Florida and his Hispanic market advertising agency (www.OrigenGlobal.com) with 19 offices throughout the Spanish-speaking world.
Bruce Turkel is an accomplished author and speaker (BruceTurkel.com). He has published three books on branding and marketing -- Brain Darts; New Design: Miami; and Building Brand Value. He has spoken for Fortune 500 companies including Nike, Toll Brothers and Discovery Channel, at conferences such as DMAI, NAMM, MPI, and ProMax, at leading universities including MIT and Harvard, has been interviewed on CNN. FOX and NPR and featured in the New York Times, The Miami Herald and Fast Company Magazine.
Bruce Turkel is a passionate musician and fronts the Miami R&B band, Blackstar. You can see Bruce jamming with Jose Feliciano at http://www.bruceturkel.com/video.html?video=8 . Bruce is also constantly sketching and post his caricatures to TurkelDoodles.com
Specialties:We market travel and health care with exquisite success:
* We catapulted Miami's RevPAR to 1st or 2nd in the US for the last 3 years; * We created the "Only Jackson" campaign; * Our strategy reinvigorated Regent Seven Seas; * We built the AdvantageCare HMO brand from scratch; * Puerto Rico hired us to rebrand the island; * DMAI hired us to build their brand; * Mexico hired us to promote them in Europe; Guatemala hired us to promote them in the US.