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Bruce McGechan
Works at WineMarketingPros.com
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Bruce McGechan

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How can you increase revenue at your cellar door?

Here's the single most important thing you can do (warning: financial analysis galore ;) )
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Great article!
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Bruce McGechan

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Auckland, New Zealand might be #10 but how about Queenstown EIU...
 
The Best Places To Live.    [How does your city rank?] 

30 factors: Safety, healthcare, educational resources, infrastructure, environment etc. Winners: Adelaide, Zurich, Honolulu (really?), Singapore, Budapest. 

Some of the big movers are interesting. On the positive side: Harare, Bogota (!), Kathmandu, Dubai, Taipei. On the negative side: Damascus, Tripoli, Kiev, Caracas and a veritable who's who of crisis zones.

Personal surprises for me. Bratislava and Noumea (I don't know anything about both, need to!), how low New Delhi, that Kuala Lampur is so much higher than other places I would expect to be there, and that London dropped along with Vienna and Tokyo.

What are your surprises?  Data Source: http://goo.gl/bFvjRK
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Bruce McGechan

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Makes me shiver...
 
Now those are some survival skills...good thing Prohibition ended 80 years ago today!
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Thanks for sharing!
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Don’t be Aimless: Facebook Marketing Strategy & the Wine Business Plan, new Wine Marketing Pros blog post
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The proprietor of the famous New York wine store Sherry-Lehmann said the NY wine market is nowadays driven by Sommeliers who are just "kids". He was angry and kind of disillusioned by this shift in influence when he spoke at an event I attended a couple of months back.

After watching the documentary movie Somm I can see why Sommeliers are so popular. All candidates were great communicators: expansive, expressive and passionate. Put 100 of those guys & gals in a city with a food culture and they'll change the local wine market purely through force of personality

Somm - Official Trailer (HD) Documentary
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rorrt
 
I'm not so sure, Robert Parker has done as much to damage the wine market as any person. A person which pretty much every medium to large wine maker listens to, to aim for one particular person's palette. 
And hes not a somm.

But i mirror what the person above has said, just because your a somm, doesn't mean you'll make a crazy decision about whats now in fashion.
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Bruce McGechan

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Many wineries assume that “open to the public” cellar door operations are preferable to “appointment-only” yet there are many advantages to keeping tastings and tours private, this blog post explores the pros and cons.
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Forget Millennials
- 73% (30-49 years) of Gen X and 57% of Baby Boomers (50-64) use Facebook
Source: Pew Research
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Check out this video on YouTube: that wine menu is going to be changing to iPads quicker than even I thought!
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A Powerful Way to Target Wine Drinkers on Facebook: Graph Search:
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New Wine Marketing Pros Blog post,
The Surest Way of Increasing Facebook Page Engagement: Promoted Posts
How to use Facebook Promoted Post ads to give your posts the best chance of boosting your Wine Facebook Page's engagement
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How to Increase your Wine Revenue to $1million
Some wine marketing math:
- Wine Club average per person annual sales = $309
- The average length of a wine club membership is 28 months
A wine club member is worth (Customer Lifetime Value) 2.75 * $309 = $862
Some more math:
- The average number of tasting room visitors per month is 1,125
- On average 6.3% of tasting room visitors sign up for the wine club
The average number of visitors who sign up to wine clubs is 1125 * 6.3% = 71

Tasting room annual sales is 12 * 71 * $862 = $734,424

So how to increase your sales to $1 million? Increase your traffic to your tasting room by 36%:
12 * (71*1.36) * $862 = $1mn
(Data sourced from May 2013 WBM, US only)
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New Blog Post:
Your Wine Business & Pinterest’s new Mappable Pins

This latest development on Pinterest is great if you have a tasting room or retail store. Pinterest, famed for driving traffic to your website address, can now drive foot traffic to your bricks and mortar address...
#winemarketing  
Pinterest has introduced a fifth type of 'Rich Pin', called the 'Place Pin'. Rich Pins are data-rich, and this latest one is rich in information pertaining to the location referenced to by the image. This latest Rich Pin is new in that it is accompanied by a new type of pin board, called a 'Place Board' with a mapping feature, enabling pinners to pin to the map, either focussing on a detailed locality, or on a much more general world map. This is...
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Have him in circles
170 people
Pamidovo Cellar's profile photo
Castello di Amorosa's profile photo
Poppy Makeup Artist's profile photo
Jo Diaz's profile photo
The Pool Factory's profile photo
franck bailleux's profile photo
Michael Rodgers's profile photo
Bodegas Fernández, S.A.'s profile photo
Becty Y's profile photo
Work
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Managing Director & Author
Employment
  • WineMarketingPros.com
    Managing Director, present
    Founder of a community of wine marketing people including forums, seminars, webinars, and books. (Previously mylocalwinestore.com).
  • Vodafone, Heineken, Fletcher Building/Challenge, Cardrona
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Managing Director of M&P (Queenstown Ad Agency and Marketing Consultancy) and Wine Marketing Pros.
Introduction
Managing Director of M&P, a full service advertising agency and marketing consultancy in Queenstown specialising in the wine and tourism industries.

Author of the books "Wine Marketing Online: How to use the newest tools of marketing to boost profits and build brands" (Aug-13, published by the Wine Appreciation Guild).
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