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Bruce La Fetra
I teach elite professional services firms how to become great marekters
I teach elite professional services firms how to become great marekters
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If you’re like me and clicked on “Who will be the Edison of accounting innovation” in Accounting Today, there’s a good chance you missed the most transformative idea. Author Daniel Hood buried it in a single sentence in a middle paragraph. Hood’s article…

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Fall is when your clients are—or should be—thinking about next year. While they plan for the kind of 2017 they want to have, it’s time for you to lock in how you will be perceived and paid in 2017. Trusted advisors get called in more often, have higher…

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Fees and Profits Under Pressure
If conversations about fees and rates at your firm are limited to, or even predominantly about Sales, you're running your business with one arm behind your back. Clients want to choose the best firm for their needs and situation. They use price when the other factors don't help them make a clear choice.

With information so pervasive, the sales process gets engaged later than in the past. Consequently, marketing has a critical role in not just generating leads, but in creating a conversation where your firm is clearly a better choice and price isn't a prime driver.

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Great event today at Stanford Golf Course from SGC Financial & Securieon. The clinic with Josh Zander was fabulous. Thanks Donn and Tony. 
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8/28/15
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Unnecessary? 
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World's shortest detour.
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He saved a billion lives. Time for the annual remembrance of Norman Borlaug and his under-appreciated contribution to the world. 

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Hand made duct tape rose for my beloved. She loves them as they never die. 
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Shuttle drive-by at Moffett/Ames. The old wind tunnel model has been pulled from the back and now has a new home at the main gate. 
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You can pocket a lot of treasure for yourself by not providing what your customers don't need. 
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