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Bruce Kasanoff
Works at Kasanoff Ghostwriting
Lives in Westport, CT
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Bruce Kasanoff

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Pay attention to the people around you, or else...
Last year, I met a friend – let’s call him Brian – for a beer, and he greeted me by admitting, “I think I’m going to get fired.”Earlier that afternoon, Brian was in a meeting with the CEO of his firm, and the CEO “barely said a word” to him, looked down the whole time and rushed out of the room “so he wouldn’t have to talk to” Brian.In fairness, the firm was going through some challenging times and it seemed likely that some people would be let g...
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Kare Anderson taught me to actively seek out people who are startlingly different than me, and why this matters so much.
Kare Anderson wonders whether YOU are capable of finding win/win opportunities with people who are very different from you. She describes this unique and powerful skill as being an Opportunity Maker.This role involves three fundamental steps, none of which you can skip: Finding shared interests with others Creating trust Establishing a joint commitment to build on shared interests In all honesty, it took me months to fully grasp what Kare was say...
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Bruce Kasanoff

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Drove me crazy until I found this.
 
How to Delete the Birthdays Calendar from Your Google Calendar
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You want to do something special in life? Bring out the talent in other people.
The best talent is bringing out talent in others, but what if it is very hard to SEE the talent in someone?
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Dr. Martin Luther King Jr. had a great comment about how seeing the light and helping bring out the talent in others will help bring out the best in us all.

“Whatever affects one directly, affects all indirectly. I can never be what I ought to be until you are what you ought to be. This is the interrelated structure of reality.”
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A Simple Little Trick to Achieve Immense Social Media Success... my latest piece on Forbes. http://goo.gl/xIkflE
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Sage advice Bruce. Best business advice I ever got was to niche my business to small audience and develop authority on the subject. With the Internet being a gigantic filter and a little SEO can go a long way in finding the right traction.
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Leadership, in the fewest words possible.
People have written gazillions of words about leadership; that is not my intention. No, my goal today is to provide you with the shortest, simplest path to becoming an effective leader. Once you get past all the bluster about leaders having vision, voice, guts, charisma and numerous other superficial characteristics, leadership [...]
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Have him in circles
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Bruce Kasanoff

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Five ways to keep your most talented employees (Forbes article)
The core of all business success is employee talent. Without a talented team, you may work long and hard but never accomplish much of anything. But how do you keep your team together, once you have attracted the right kind of talent? Ego, ambition, real financial concerns and the quest for bigger [...]
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The secret of life, no kidding. Pass the word.
Since most LinkedIn readers are over the age of seven, here's a quick reminder of how a seesaw works. You sit on one end, and another person sits at the other. You use your feet to push your side up in the air, which makes the other person's side go down. Then the other person does the same, and your side goes down. You keep taking turns until one of you gets bored, falls off, or has to go home and take a nap.Every healthy civilization, organizat...
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I get my best business ideas from 7-year-olds, no kidding.
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This image inspired me to write the article. I just love it.
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A group of wasted college kids can wreak havoc stumbling around town, but if you place them in a padded box, they will be relatively safe.
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People
Have him in circles
680 people
Milestone “Miles7one” Official's profile photo
Ivan Pavlov (Иван Павлов)'s profile photo
Eliud Koome's profile photo
Christi Electris's profile photo
Micala Wilkins's profile photo
cindy pastikasariwijanarkokusum's profile photo
Steve McCann's profile photo
Azeem Muhammad's profile photo
ZompMedia's profile photo
Work
Occupation
Ghostwriter, speaker
Skills
Ghostwriting, social media, positioning
Employment
  • Kasanoff Ghostwriting
    Ghostwriter, 2000 - present
    Write articles, opinion pieces, speeches and pitches for leading professionals.
  • Peppers and Rogers Group
    Partner, 1996 - 1999
    Popularized 1to1 marketing and using technology to deliver personalized services.
  • Ogilvy & Mather
    Partner, 1995 - 1996
    Interactive strategist for IBM.
  • Sunday Comics Store
    Founder, 1990 - 1994
    Acquired merchandising rights to 29 comic strips.
  • The Danbury Mint
    Product Manager, 1986 - 1989
    Built sales of new product line from zero to $20 million in three years.
Basic Information
Gender
Male
Story
Tagline
ghostwriter for hire
Introduction
I'm a ghostwriter for social innovators, entrepreneurs, and leading executives. My latest book is How to Self-Promote without Being a Jerk, which is partially about self-promotion and mostly about why helping others is the key to business (and personal) success. 

Learn more at Kasanoff.com.
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Currently
Westport, CT
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A stunning co-working space for creative professionals, in Stamford's hottest area down near the water.
Public - a year ago
reviewed a year ago
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