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Bruce Goren
Works at Bruce N. Goren
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Bruce Goren

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The Tabloid Headline style has infiltrated the internet quite thoroughly these days, we civilians call it "Clickbait", but the perpetrators rationalize it as "Content Marketing". It is of course dishonest and reveals a lack of intellectual depth or creativity. The story has enough substance for a real writer to have composed an intriguing enough headline to generate interest, but these days all that matters is how many eyeballs can be tricked with outrageous assertions into generating micro-payments from exposure to bandwidth sucking auto-play video ads and affiliate click-throughs. What Hunter S. Thompson said long ago about the music biz seems to apply nicely to the web these days: "The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side.”
#Tabloid #Clickbait   #ContentMarketing  
 
Unintended consequence

When I read articles like this, the result is that I stop believing anything else that issues from the same source.

#caturday
Cuddling a kitten may always make you feel better - but it could be dangerous to your health, according to experts.
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+O.G. Yardens and this is why browser plug-ins like AdBlockPlus have become justifiable, even necessary defensive tactics.
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My number one musical hero is Robert Fripp, the Prog Rock GOD behind King Crimson. He's a brilliant speaker and philosopher, disciplined guitar shredding alternate tuning maestro on-stage. Also apparently, the sweet lovey dovey doting husband on a silly game show ??? Chanced upon this and had to share. <GRIN> Mind blown. #RobertFripp   #ToyahWillcox  
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Brilliant speech by perhaps the world's greatest currently serving statesman, Prime Minister of Israel Benjamin Netanyahu.
#Israel #Netanyahu #UN  
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Interesting technique !
 
Please enjoy my new video on the Z graft, a useful technique for grafting citrus trees.
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They even have a science grade Hobo weather station and a rain gauge. . . now I'm jealous!
#CRFG #MasterGardeners   #GardenoftheSevenSisters  
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Once you've successfully attracted birds to your garden, you'll need to have the right nomenclature to describe them.
#CRFG #MasterGardeners   #GardenoftheSevenSisters  
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+Tom McMahon You have to look at the advanced diagram; they are next to the tenderloin just above the popcorn. 
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Let the record show that my Kelly categorically denies the persistent internet rumors that she somehow smuggled our beloved cranky old man cat Raja into Home Depot some years back and had him swatch scanned in order to come up with a paint color scheme for the downstairs walls. Never happened, honest !
#Caturday   #Cats   #BlendingInToYourSurroundings  
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". . .Terence Crutcher was shot to death after his car broke down in the middle of the road in Tulsa, Okla., Friday. When officers showed up, Crutcher wouldn’t do what they told him to do. He was unarmed and walked away with his hands up just before he was shot. . ."

What justification was there for these officers to even draw their weapons, no less fire? The video makes it look like they carefully stalked their prey, rather than offering assistance to a stranded motorist. Is failure to obey the police, offering non-violent resistance, even evading arrest, now punishable by summary execution without even an attempt to subdue or bring to trial? Who are these roving death squads and how did we get here ? After shooting Mr. Crutcher they backed away carefully and left him to die like an enemy combatant rather than rendering immediate, perhaps potentially life-saving first responder medical aid. Even if this was a case of "suicide by cop" what right did they have to grant his death wish? The officer who fired the fatal shot is being charged with "Manslaughter", looks more like she committed cold blooded Murder to me.
#TerenceCrutcher #TulsaPolice #DeathSquads  
For the second time this summer , the nation is simmering over the deaths of two African-American men in two different cities in less-than-clearly-justified shootings by police.
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So, amidst all the hype about the Karma Drone today, you might not have noticed that +GoPro also announced the Hero 5 Black; especially here on Google+ where GoPro seems to have forgotten to tell it's social media interns to post the news, so I'll do it. Nick says "It's the GoPro we've always wanted to make, it just took us 14 years to do it".  From my read of the feature set, the slogan "Simply The Best GoPro, Ever" is not marketing hype, they've really finally made an easy to use, high quality camera. No more secret handshake case ! Stereo audio that does not suck, image stabilization, exposure control, built-in color touch screen, voice control, GPS, RAW format !
Ships October 2.  Might still be too late to save the company but at least this will increase the share price for any future acquirer.
#Hero5Black   #GoPro  
#KarmaDrone  
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A photo collection from my trip to the Festival of Fruit. The Master Gardeners of San Luis Obispo County "Garden of the Seven Sisters" demonstration project was our first stop on Friday morning.
#CRFG   #MasterGardeners   #GardenoftheSevenSisters  
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A Bioswale Demonstration Project was installed in the County Offices parking lot adjacent to the garden. The stated purpose is for ". . .Low Impact Development (LID) using landscaped areas to slow, treat, retain, and infiltrate storm-water runoff. . ."
#CRFG #MasterGardeners   #GardenoftheSevenSisters  
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That's awesome... and it doesn't look like anything more than just standard landscaped garden area.
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The garden has a Certified Wildlife Habitat plot with tips on how to build your own.
#CRFG #MasterGardeners   #GardenoftheSevenSisters  
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Bruce's Collections
Work
Occupation
I'm actively seeking work, full time or freelance on-site or remote from here in San Francisco. I've worked at TV stations, networks and post facilities in every studio, field and engineering capacity. I make my living as an expert freelance web video editor, sales consultant, voice-over artist and technical marketing writer. I frequently share my expertise on several LinkedIn special interest groups and post daily to my stream on Google+. I've sold and supported consumer and professional video hardware/software/services. In the past I've worked at web casting, computer animation, post-production, broadcast operations and management. Going forward I plan to merge my horticulture training with my tech experience to explore new opportunities. I've had many terrific jobs, often with game changing start-ups. I'm ready for fresh challenges. My sweet spots are with Video, Technical Sales, Technical Marketing Writing, Fruit Tree Grafting, Cannabis.
Skills
Q3 & 4 of 2014 saw me editing the back catalog of instructional classroom and laboratory videos for roadshows and a distance learning VOD project with technical trade school client Oaksterdam University. I am proficient with several of the Adobe Creative Suite tools including Premier Pro, Bridge, Camera RAW and Photoshop. The Google NIK Collection is my go-to plug-ins library. In 2013 I temped (through Volt) as a contract E-mail Support Representative at GoPro; handling RMA's, writing helpful tips, suggesting knowledge-base articles and providing troubleshooting guidance focusing on our broadcast and production professional customers. Publishing history - http://www.brucegoren.com/Published.html . Video editing demos -- https://www.youtube.com/playlist?list=PLXc7Gw6Z6gleQQxITJR5ghspn9ZcWuypm Voice-over demo reel - https://www.box.net/shared/o4oa6ov2sn SmugMug Site - http://www.LobbyArt.Photos
Employment
  • Bruce N. Goren
    Freelance, 2007 - present
  • WMT-TV, Cedar Rapids Iowa
    PRODUCTION ASSISTANT/OPERATIONS TECHNICIAN, 1980 - 1980
    After learning Telecine, VTR operations, and color camera registration I moved on to become responsible for the electronic graphics and animation for the evening newscasts and special events. Also, I occasionally ran audio for taped productions.
  • WQAD-TV, Moline Illinois
    Broadcast Operations Engineer, 1980 - 1981
    On master control I operated the transmitter by computer assisted remote control, aired scheduled materials, switched between video sources, and initiated quality control adjustment and interpretation of the broadcast television signal. With the financial support of the station I completed a 90 hour certificate in Broadcast Electronics at Scott Community College in Bettendorf, Iowa, and at the encouragement of the department, went on to acquire my F.C.C. First Class License.
  • CNN, Atlanta Georgia
    Master Control Engineer, 1981 - 1982
    At CNN network operations I was instrumental in implementing quality control for incoming tapes and live satellite remotes. I also trained new employees as the engineering department expanded its responsibilities into tape operations. The duties of master control engineers include camera shading as well as on-air switching, router and machine delegation, quality control and light maintenance. Engineers keep the daily log and discrepancy report. Additionally, we evaluated and dubbed commercial matter for system playback.
  • WSB-TV, Atlanta Georgia
    TV Engineer, 1982 - 1984
    At WSB-TV my duties were on-air control operations. I switched NET/LOCAL transitions and cut-ins, rolled shows and breaks, operated the transmitter, kept the logs, and prepared quality control reports. During the late night local news cut-ins I doubled as Air-Control/Technical Director.
  • VideoStar Connections, Atlanta Georgia
    ASSISTANT UPLINK ENGINEER, 1984 - 1984
    With VideoStar I freelanced with west coast satellite uplink operations. Duties included set-up and strike-down of the dish and mobile technical operations center, monitoring broadcast signal quality and interfacing with the client and vendor utilizing both C, and Ku band gear.
  • Cable Music Channel / The Post Group, Hollywood California
    ON-AIR SUPERVISOR POST GROUP BROADCAST CENTER, 1984 - 1985
    Responsible for the "day-to-day" on-air technical operation of the CABLE MUSIC CHANNEL. Brought on-board to create and implement operational procedures and supporting documentation. Conducted interviews, trained and supervised on-air operators. Worked with software contractors during ongoing systems development. Wrote the operations manual, designed forms, and developed database using IBM PC. Worked in tandem with the Supervising Production Coordinator. Interfaced with Cable Music Channel Traffic, Production Group Stage, Post Group Engineering and Personnel. Reported directly to the Senior Vice President, Post Group. After Turner Broadcasting ceased operations of CMC, I returned to KLCS.
  • KLCS-TV, Los Angeles California
    TELEVISION ENGINEER, 1984 - 1995
    At KLCS-TV I rotated between several staff duty positions including field camera, A/B roll videotape editing , and live studio technical directing. I also operated Chyron and electronic graphics, master control, studio camera, video control, and audio. Frequent remote assignments, a daily live studio presentation, as well as extensive in-house instructional program production made KLCS a busy facility. Over the years, I personally trained dozens of young professionals who have gone on to successful production and engineering careers at TV stations and Post facilities throughout Southern California.
  • TV Technology Magazine
    Computer Graphics Columnist, 1992 - 1995
    From my computer animation studio in Val Verde I wrote about using computers in production and post-production for TV Technology. As the west coast news correspondent for TV Technology I traveled to trade shows and user sites to report on new developments and practical applications. As a technology analyst, I reviewed and tested new hardware and software provided to me on loan by major manufacturers. http://www.brucegoren.com/Published.html
  • CSI Digital, Los Angeles California
    APPLICATIONS ENGINEER, 1995 - 1996
    My responsibilities at CSI Digital included configuring, demonstrating, installation, and support of Silicon Graphics workstations running high end solutions such as Discreet Logic FLINT and Alias|wavefront PowerAnimator. Pre-sales, I accompanied account executives as a demo artist and technical resource in the field. During the sales cycle I performed technical reviews of system quotations. Post sales I was the customer's first line of tech support and training after completing turnkey installation.
  • The Museum of Television and Radio, Beverly Hills California
    TECHNICAL MANAGER, 1996 - 1997
    During the construction phase I helped supervise audio/video/data sub-contractors in liaison with a project manager and our New York based executives. Having hired and trained an engineering staff of five I managed all daily technical operations. My responsibilities encompassed technical staff development, daily audio/video/computer operations, facilitating A/V requirements of rental activities and broadcasting/taping museum presentations. It was my job to evaluate, purchase, maintain and install broadcast or computer equipment and I implemented changes to our phone switch and voice mail systems. I worked with the database contractor to analyze the library software and develop new features. Reporting to the Vice President, I was responsible for senior management decisions and museum operations nights and weekends. MT&R is a state of the art television master control, theater, and radio studio for transmission, production, individualized listening, video on demand & exhibition.
  • Preferred Video Products, Burbank California
    VP SALES & MARKETING / CONSULTANT, 1997 - 2000
    I was invited by PVP to participate in a challenging turn-around situation for one year. PVP represents and distributes high-end professional video equipment to major market broadcasters, telecommunications common carriers, film and video post facilities, and networks. Under the guidance of President/CEO Richard Lyons I developed sales & marketing tools, wrote ad copy, web pages, and white papers in support of the NAB’98 rollout of MTI’s IntelliDeck and Digital Restoration Services SGI software. Overseeing five regional sales representatives I generated quotations, reviewed contracts and set up technology demonstrations. After the first year I stayed on in a consulting role for PVP, performing business development, technical writing, and website maintenance on a contract basis.
  • Enron Broadband Services, Burbank California
    SENIOR SALES ENGINEER, 2000 - 2000
    Championing customer causes with Engineering, Implementation, Network Operations, and Product Development, I supported the Media and Content vertical market Deal Originators. We promoted and prescribed our MediaCast service for streaming live or on-demand video, bypassing the congested and over-subscribed Internet via the Enron Intelligent Network. An in-house resource/evangelist for high quality encoding and digital pre-mastering/restoration, I’ve demonstrated EBS products at industry trade shows such as NAB, Sun Digital Media Universe, and Real Conference2000. Traveling with the Venture Capital group, I contributed technical reality-checks to our due diligence process. Evaluating technical requirements or feasibility of deals for Strategic Alliance and New Product Deal Originators, I participated in exploratory and negotiating sessions with first to market innovators and ePower partners leading to millions of total contract value dollars.
  • Teranex, Burbank California
    APPLICATIONS SALES ENGINEER, 2000 - 2001
    Teranex is a manufacturer of massively parallel SIMD Architecture video processing computer platforms. We provided format conversion, pre-compression processing and encoding software to the Post Production, Broadcast, and Broadband video markets. Presenting our technology story at trade shows and private demonstrations, I supported Teranex sales initiatives and helped close deals working with the Regional Sales Managers. As a first line of liaison in the field, I provided customer feedback to Product Management as well as on-site installation and upgrade assistance for Customer Service. I contributed feature and product ideas to Engineering, sought out and created opportunities for Business Development and generated leads for my territories by researching new and previously targeted verticals.
  • Advanced Video Designs, Burbank California
    TECHNICAL WRITER / PRODUCT DEVELOPMENT CONSULTANT, 2001 - 2003
    Preparing product requirement documents, white papers, web pages, feature descriptions, help files, press releases and business proposals are some of the assignments I completed while freelancing with AVD. The company introduced a high definition digital disk recorder at NAB 2003 to the Telecine and Post Production market, a dual channel HD I/O interface board for OEM’s was to follow later that year.
  • Good Guys!, Valencia / Daly City, California
    Product Specialist, 2003 - 2005
    Starting at store 44 in Valencia and later at store 02 in Daly City - Serramonte I sold Camcorders, Digital Cameras and many types of High Definition Big Screen TVs including Plasma, DLP, LCoS, Direct View and Rear Projection LCD and CRT. In this customer facing retail environment my compensation was commission based and I consistently exceeded my gross profit targets for product, accessories and extended service protection. Repeat customers and referrals sought me out for my friendly, honest and knowledgeable solutions to specific requirements or general technical issues.
  • Pacific Coast Visions, Santa Clara California
    Sales Executive, 2005 - 2006
    Pacific Coast Visions (PCV) is a Manufacturer’s Rep firm in the Broadcast, Industrial and Pro A/V marketplace. Calling on over 100 Northern California channel sales and designer/consultant partners for top flight OEMs including AutoPatch, Winsted and Chyron was my primary responsibility. Traveling within an extensive territory, I demonstrated product and trained dealer sales staff while providing quotation support and manufacturer liaison. Prior to my hire, this territory had gone completely fallow due to illness and neglect. I cleaned up and expanded the account list, sought out new business and built sales back up from zero in short order.
  • Riptopia, San Francisco California
    Sales Account Manager, Western Regional, 2006 - 2007
    Riptopia converted music CDs into digital files for use on an iPod or media server. Reporting to the Director of Business Development and the A/V Partners Pipeline Executive I handled our western states & provinces dealer channel for the US and Canada calling on Tweeter, Bang & Olufsen and hundreds of Custom High-end Home Theater design/build professionals. Representing Riptopia on the phone, in the field and at trade shows such as CEDIA and EHX, I applied a mix of hunter/farmer/teacher techniques and used NetSuite to seek out, sign up and generate revenue from new and existing Riptopia re-sellers.
  • Vsolay / Point Marketing, Brisbane California
    Associate Producer / Video Editor, 2007 - 2007
  • Equilibrium, Sausalito California
    Sales, 2007 - 2007
  • Cheap Computer Graphics (D.B.A.)
    Animator / Consultant, 1986 - 1995
    Freelancing with my own equipment or in a client studio I provided quick turnaround on 3‑D animations, effects, and simulations. Using my TARGA/32, TIPS, and TOPAS system I produced 3‑D animations, computer generated stereo‑pair views of CAD models, and slides of frame grabs from videotape. In August 1990 two of my stereo pairs were displayed at the annual SIGGRAPH convention in Dallas and included as part of the technical slide set. I also conducted Beta site testing and evaluation for OEMs as well as convention demos and end user training for local VARs.
Story
Tagline
Video Maven, Cat Whisperer, Fruit & Veggie Gardener, Sales & Marketing Tech Writer, Voiceovers, DSLR Photographer.
Introduction
We boomers are living in the science fiction future of our teenage years.

Bragging rights
California Master Gardener 2015, Lifetime Member California Rare Fruit Growers, Valedictorian Oaksterdam University 2014
Basic Information
Gender
Male
Other names
Bruce N. Goren, Bruce Neal Goren, brucegoren, HDTVBG
Bruce Goren's +1's are the things they like, agree with, or want to recommend.
60 Minutes' Morley Safer dies at 84 - CBS News
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A beloved toll collector on Boca Grande was fired after nearly 30 years for paying someone's toll.

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“The X-Files” gang is getting back together for a six-episode limited series that has formally been given a series order by Fox. David Ducho

The Sad Reality Of Net Neutrality
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How will the FCC use (abuse) its new power? Is net neutrality a good thing?

Boycott Israel Movement Stunts the Palestinian Economy
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A push to “boycott, divest and sanction” (BDS) Israeli companies has limited impact on the credit profile of Israel, yet it directly harms i

The moment the SpaceX rocket crash-landed on a boat - space - 16 January...
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A tribute to Ken Cramer, or 'Pop', father of TheStreet.com founder, 'Jimmy'.

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The Syrian Parliament's Speaker warns America that "putting weapons in the wrong hands is an irreversible action".

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The National Labor Relations Board has ordered CNN to rehire 100 workers and compensate 200 others for a labor dispute that originated in 20

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Steve Post, long-time morning host on WNYC and one of New York radio's all-time great contrarians, died Sunday. He was 70.

Came in for an oil change with a coupon they mailed to me, turns out my service was one penny short of qualifying for the discount. Then, after the ensuing price gouging they delivered the vehicle with a brand new two inch long half inch wide gash on the top portion of my left front quarter panel. Pointed it out to the manager who of course denied they had done the damage. Bottom line is they have lost my business forever going forward.
Public - a month ago
reviewed a month ago
Need a Voice in San Francisco? Bruce N. Goren voicesDOTcom/people/brucegoren Listen to my demo on VoicesDOTcom . I've found pay for play marketplaces like VoicesDOTcom to be ineffective if not outright exploitative. I switched to a free "guest" membership and now get more work answering craigslist postings than I ever landed auditioning on VoicesDOTcom .
Public - 2 years ago
reviewed 2 years ago
Best bakery on the planet. Next time you are lamenting how nutty and dysfunctional #SanFrancisco is, remember that this is also the home of Schubert's Bakery. I've heard that the secret to their incredible Princess Cake is that they import fresh sheets of light green marzipan icing from Europe by overnight air express! Yum.
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - 4 years ago
reviewed 4 years ago
4 reviews
Map
Map
Map
Best ice cream on the planet, exotic fruit flavors and your favorite childhood tastes.
Public - 2 years ago
reviewed 2 years ago