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Bruce Chant
Works at Bonfire Group
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Bruce Chant

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Don't believe the hype! SEO is still an incredibly powerful and effective digital marketing strategy for driving qualified search traffic to your site.
There is a lot of SEO myths floating around that make us cringe. These are 10 all-too-common SEO myths that you should make sure you don’t fall for!
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Bruce Chant

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Inside the Digital marketing world...
Maybe you've been there or you want to know what it's like. Click here to see what life as an SEO looks like - in memes!
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Bruce Chant

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Increasingly the way your website is built - its structure, usability and content - will have a significant impact on how your site ranks and converts. So good items in this list to consider before your next rebuild / redesign.
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Bruce Chant

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I realise to a lot of people SEO is still a bit of dark art shrouded in mystery. Because of that myths abound. But they don't need to! 
Most non-SEO folk you talk to are generally very nice people. Then, though, there's the non-SEO "expert" (loosely defined as someone who has a cousin in marketing). Well intentioned but misinformed, they believe SEO is urban legend, no better than a Ponzi scheme. In this post are a few of the worst offenders.
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Bruce Chant

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A have a new post up on my blog. Link: are they really as evil as some would have you believe? #linkbuilding   #SEO  
The latest topic of discussion amongst SEO’s right now is this article on Search Engine Land. Google Engineer John Mueller is quoted as saying, in regards to whether link building is in any way good “in general, I’d try to avoid that.” This as you can imagine has sparked off discussion after discussion about what was [...]
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Bruce Chant

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Solid advice #seo #audits #advice  
SEO audits identify what needs to be done to improve a site's traffic, boost conversions & increase revenue. Find the biggest SEO audit wins & fails here.
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Bruce Chant

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Visual matters because user engagement matters!
Visual content is the hot topic in content marketing in 2015, with visual forms of content attracting more engagement, more social interaction and proving more effective in attracting audiences. But how do you make visual content work for your brand?
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Great 400 word (and 4000 word) article on the on-page mechanics of your content. User engagement matters in regards to search & conversion and there are some good insights here to that end.
Our research shows that only one in five people read web content word for word. Majority scan, skip and only read key items of interest.
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Google latest 'unknown' update brings the focus back on quality of site. If you've seen ranking movement in the past 4 weeks negatively, perhaps considering some of these questions from Google Webmaster Central will help (albeit from May 2011, the content is still relevant today!)
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Bruce Chant

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The latest topic of discussion amongst SEO’s right now is this article on Search Engine Land. Google Engineer John Mueller is quoted as saying, in regards to whether link building is in any way good “in general, I’d try to avoid that.” This as you can imagine has sparked off discussion after discussion about what was [...]
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Bruce Chant

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Another great win and vote of confidence in our work at +Bonfire #SEO #digitalmarketing
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Just press the space bar! Awesome
 
There's a hidden game hidden inside your Google Chrome. http://labnol.org/?p=28781
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People
Have him in circles
259 people
G.E. Brant's profile photo
David Jenyns's profile photo
Bruce Chant's profile photo
Generation Fire Inc's profile photo
Daniel Harrington's profile photo
Bruce Taylor's profile photo
Chanchal Rana's profile photo
Tony Svoboda's profile photo
Adrian SEO's profile photo
Work
Occupation
Senior Digital Account Manager / SEO Manager
Employment
  • Bonfire Group
    Senior Digital Account Manager, 2014 - present
    The Bonfire Group have been doing digital marketing since 1996 - before Google has around! My role at this well established and high calibre agency is to provide SEO services and account management to our high value clients. We provide a premium level service and back it up with exceptional results. See http://bonfire.com.au for more information about our services and team!
  • Australian Digital Marketing Institute (ADMi)
    SEO Trainer, 2013 - 2014
    I am responsible for the training development and am also provide training to ADMi clients and students across Australia and NZ. Clients range from beginners seeking to build foundational knowledge to use in their own small-medium enterprises, marketing and digital industry professionals, corporate clients and university faculty and staff.
  • Reeltime Media
    SEO Division Manager, 2013 - 2014
    I oversee the Search Engine Optimisation services of Reeltime Media (ASX: RMA). We provide offerings across the major brands including: Level91, Zealed, PositionMEonline, Ocean Feather Digital, AdTraction (NZ) and Sticky Websites (coming 2014). We have offices all across Australia and New Zealand and service clients ranging from small business enterprises through to well-known corporates and anything in between.
  • Brilliant Company
    Managing Director, 2012 - 2013
    Owner and Director of online communication and strategy firm.
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SEO Industry professional, loving life in Perth, Australia
Bragging rights
Killer AFL Fantasy opponent!
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