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Brooke Furry
Worked at TopRank Online Marketing
Attended Hope College
Lives in Minnesota
43 followers|3,673 views
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Brooke Furry

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As we work with clients to use marketing automation to their advantage, it's important to consider the journey as well as the destination. Consider the effectiveness of your platform, think personas, think unique tone!
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Brooke Furry

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My newest blog post at the TopRank blog - tips and advice for how B2B marketers can get buy-in for influencer marketing programs. 
 
Including influencers in your content marketing mix is a great way to further the reach of your content and add additional credibility to your piece.  

So how do you get influencers to work with you?  TopRank's +Brooke Furry shows you how to get buy-in from influencers and make your marketing even better.
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Brooke Furry

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Alice in Wonderland teaches us lessons on content marketing, specifically, on building an audience development strategy: are you poetic? Are you bringing people along on a quirky and wonderful journey? What's your story? http://www.slideshare.net/toprank/audience-development-content-marketing-ebook-cmworld
eBook: Building an Audience Development Strategy for Content Marketing. Featuring advice from 10 top content marketing brands including: Facebook, MarketingProfs, ExactTarget, SHIFT, Copyblogger, Red Hat and industry experts: Scott Monty, Ann Handley, Brian Clark, Heidi Cohen, Scott Stratten, Adele Ravella and Scott Abel. This is the 2nd in a series of 4 eBooks featuring essential content marketing knowledge from select speakers at the 2014 Conte...
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Brooke Furry

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Q&A With Lee Odden 

Content marketing isn't just hype - more from Lee straight from Content Marketing Conference Europe 

http://www.toprankblog.com/2014/06/essential-content-marketing-qa/
[caption id="attachment_16979" align="alignnone" width="500"] Content Marketing Sage or Ice Giant?[/caption] In advance of the Content Marketing Conference Europe event last week, Maaike Gulden did...
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Brooke Furry

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Top marketers speak out on 2015 predictions... oh, and they all share a selfie! Nice!
The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there's a lot to consider in order for today's marketers to really have a handle ...
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Brooke Furry

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For thought leaders and professionals everywhere: how to optimize your ROI from attending conferences. Great post by TopRank CEO Lee Odden.
In the first 4 months of 2014 I've already attended 7 conferences in cities ranging from San Francisco to New York to London. The rest of the year looks just as busy.Attending that many events, even
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Very good overview of how to maximize conference ROI by +LeeOdden
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Have her in circles
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Brooke Furry

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We all want to excel in our jobs as marketers, but a ton of factors can contribute to burnout. Here are some tips to help you burn bright during busy seasons! 
Come Autumn, there’s nothing better than a good ‘ol campfire. It's the season for crackly leaves, chilly Fall air, and marshmallows on a stick. A hot, well-tended fire during the chill is a joy...
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Brooke Furry

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Superb ebook on content marketing strategy!
If a picture is worth a thousand words, visual content marketing must be worth millions. As companies mature in their use of content marketing from simply creating “more” content for SEO purpos...
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Brooke Furry

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For a summary wrap-up of the afternoon's talks, here are 18 takeaways from #mnsummit including insights from Rand Fishkin, Connie Bensen, Jason Miller, and Adria Saracino. 
Personally, public speaking scares the crap out of me. People staring at me for almost an hour, trying to not stutter or talk too fast, and striving to meet the expectations of a session descripti...
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Brooke Furry

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Funny, and there's some truth to these telltale signs that you're in a bit deep in the social realm. #socialmedia
If you work in social media, you have a different job than most. Here are the signs you work in social media that no one else understands.
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Brooke Furry

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Way to go, Amy! Nice post on the real cost of using a "free" expense report form.
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Didn't get to go to #SMMW14? Check out Evan's recap of the wildest waves here!
Social Media Marketing World (SMMW14) was quite a ride for over 2,000 people from 40 different countries that attended, especially the team at TopRank Online Marketing. From an opening night re...
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Have her in circles
43 people
Gargi Banerjee's profile photo
Susan Misukanis's profile photo
Andrew Meyers's profile photo
Eileen Amaechi's profile photo
James Anderson's profile photo
Emily Bacheller's profile photo
Alex Furry's profile photo
Ben Brausen's profile photo
Evan Prokop's profile photo
Work
Employment
  • TopRank Online Marketing
    SEO Copywriter
    http://www.toprankmarketing.com
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Currently
Minnesota
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Copywriter. Marketer. Coffee slurper.
Introduction
After earning a B.A. in Creative Writing and English Lit, I entered the world of Online Marketing and haven't turned back. Enjoy SEO, blogging, digital communications, and achieving online success for clients. On the side, I try my hand at apartment cooking, like to run, and love being a part of my church community. 
Education
  • Hope College
    2013
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Gender
Female