As we work with clients to use marketing automation to their advantage, it's important to consider the journey as well as the destination. Consider the effectiveness of your platform, think personas, think unique tone!
eBook: Building an Audience Development Strategy for Content Marketing. Featuring advice from 10 top content marketing brands including: Facebook, MarketingProfs, ExactTarget, SHIFT, Copyblogger, Red Hat and industry experts: Scott Monty, Ann Handley, Brian Clark, Heidi Cohen, Scott Stratten, Adele Ravella and Scott Abel. This is the 2nd in a series of 4 eBooks featuring essential content marketing knowledge from select speakers at the 2014 Conte...
After earning a B.A. in Creative Writing and English Lit, I entered the world of Online Marketing and haven't turned back. Enjoy SEO, blogging, digital communications, and achieving online success for clients. On the side, I try my hand at apartment cooking, like to run, and love being a part of my church community.
We were unable to fetch any YouTube videos at this time. Please try again.
Videos are visible only to people they've been shared with.
We were unable to fetch any videos at this time. Please try again.