As an app developer, you’re probably interested in understanding what channels are driving users to your app, as well as how those users behave once they’re in your app. Google allows you to track users that come from Google Search through a piece of data called a referrer. This can be integrated with Google Analytics, so you can get a complete understanding of your user behavior in one place. To learn more, watch the video below and try our codelab: g.co/dev/codelab-search-referrer.
And if you want to learn more about how to use Google Search to drive user acquisition and reengagement for your app, visit https://g.co/DeveloperSearch.
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