Profile

Cover photo
Brittany Berger
Works at Mention.com
Attended University of Delaware
Lives in New York, NY
512 followers|124,130 views
AboutPostsPhotosVideos+1's

Stream

Brittany Berger

commented on a video on YouTube.
Shared publicly  - 
 
Having serious office supply envy right now. Care to share your washi tape? :)

Brittany Berger

Introduce Yourself  - 
 
Hey everyone! Happy to be a part of this group! I feel like I owe most of the steps I've taken in my career to great personal branding. The "hub" of my brand lives at brittanyberger.com :)
1
Add a comment...

Brittany Berger

Shared publicly  - 
 
RSS subscribers are good. Email subscribers are better. Make it happen by signing up for +MailChimp, +Mad Mimi, or +AWeber #emailmarketing  
1
Add a comment...

Brittany Berger

commented on a video on YouTube.
Shared publicly  - 
 
I know them all! I'm one of them! Squee!

Brittany Berger

Shared publicly  - 
 
A new infographic from +Webs looks at how small businesses use digital marketing:
1
Add a comment...

Brittany Berger

Branding Tips  - 
 
So, I'm sure you've spent a lot of time branding yourself with words - how you describe yourself, the words you use on your LinkedIn profile, the content you share on Twitter. But how much thought have you put into the picture that goes next to all that content?
1
Amy Gracy's profile photo
 
Headshot?
Add a comment...

Brittany Berger

Shared publicly  - 
 
 
Nice write of my Top 10 AdWords Hacks of All Time! -- http://www.ezanga.com/articles/larry-kims-top-10-adwords-hacks

cc:  +Brittany Berger 
1
Add a comment...

Brittany Berger

Discussion  - 
 
Where do you get info for your buyer personas if going directly to the source isn't an option?
1
Add a comment...

Brittany Berger

commented on a video on YouTube.
Shared publicly  - 
 
I just watched this 4 times back-to-back and am bookmarking it to watch more later. Amazing.
 
Happy Small Business Week! This is a great infographic on how small businesses use website and social media marketing to increase brand awareness:
3
Brittany Berger's profile photo
 
You're welcome!
Add a comment...

Brittany Berger

Content Marketing  - 
 
I think content marketing is great for SMBs because unlike things like advertising, you're just paying for man hours and tools, as opposed to extras like impressions or clicks. This infographic from +BoostSuite looks at how SMBs are using content:
1
Add a comment...
Communities
Work
Occupation
Social Media, Content Marketing, Public Relations
Skills
Content Marketing, Inbound Marketing, Marketing Automation, Email Marketing, Public Relations, Startup Marketing, Social Media, Social Media Marketing, Blogging
Employment
  • Mention.com
    Content & PPR Manager, 2015 - present
  • Ezanga
    PR Specialist, 2011 - 2012
  • Ezanga
    PR Coordinator, 2011 - 2011
  • Ezanga
    Content Coordinator, 2012 - 2014
  • Ezanga
    Digital Content Supervisor, 2014 - 20115
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, NY
Previously
Newark, DE - Columbia, MD - Wilmington, DE
Story
Tagline
Content & PR Manager @ Mention, Netflix Binger Extrordinaire
Introduction
Hey there. I'm the Content & PR Manager at Mention.com. If you're reading something "by" mention, I think there's about an 75% chance that's me. I just started, so we'll see if that ratio remains. :) 

I manage the company's blog, covering marketing, media monitoring, and everything startups. I recruit and manage contributors for the blog and long form content such as our ebooks and email courses. There's also a good deal of guest blogging on other sits our customers read, and managing coverage on other sites.

Previously, I was the Digital Content Supervisor at eZanga.com. In my position, I was the editor of the company's online marketing blog, with posts syndicated to sites like Business2Community and Yahoo Small Business Advisor. In addition to contributing 2-3 posts per week, I managed the editorial calendar and posts contributed by guest bloggers, other employees, and interns. I also managed eZanga's social strategy and marketing automration.

In addition to blogging for work, I blog about productivity, marketing, and life on my personal blog and frequently contribute guest posts for other blogs. My insights and advice have also been quoted by sources such as Internship.com's Eye of the Intern blog, SocialTimes, and PR Daily.

I truly believe in the power of social media to change people and bring them together, and want to help companies learn how to harness this power in whatever ways they can.
Education
  • University of Delaware
    Mass Communication, 2012
  • University of Delaware
    Interactive Media, 2012
Basic Information
Gender
Female
Brittany Berger's +1's are the things they like, agree with, or want to recommend.
Your Content Marketing Quarterback - Brittany Berger
www.brittanyberger.com

If your content marketing strategy was a football team, what position would each tactic play? One thing's certain: your blog should be your

HelloFlo Gets Periods - And Marketing - Right - Brittany Berger
www.brittanyberger.com

HelloFlo's hilarity isn't limited to their videos like Camp Gyno and First Moon Party. They took an uncomfortable topic and insterted humor

5 Personal Branding Tools for PR Professionals - Brittany Berger
www.brittanyberger.com

Personal branding is important for everyone, but even more so for those of us in public relations. These 5 tools can help you manage your br

4 Free PR Tools for Your Small Business Toolkit
www.linkedin.com

Public relations can be expensive. Just think about what goes into writing a press release: you probably need a paid employee whose job it i

Personal Branding Tools for PR Professionals
www.slideshare.net

In this presentation to the students of the Public Relations Student Society of America at the University of Delaware, I talk about branding

Be More Productive on Monday -- and the Rest of the Week, Too
blog.brazencareerist.com

Tired of getting sucked into the black hole of Mondays? Here’s how to conquer the day -- and set yourself up for a productive week.

5 Reasons a Website with Video is a Website with Power - eZanga Articles...
www.ezanga.com

Does your company's website have a video on it? It doesn't matter if it's on your home page, a product or services page, or a single blog po

6 Beginner Tips for Creating a Solid Social Media Marketing Strategy - e...
www.ezanga.com

Most small business owners already know that if you're not using social media marketing, you're simply missing the boat. Facebook, Twitter,

Curiosity Journalism: The Newest Trend in Content Marketing - eZanga Art...
www.ezanga.com

Curiosity may have killed the cat, but it's giving new life to online journalism (Click to tweet this). Quizzes, GIFs and odd, unexpected st

13 Things Social Media Community Managers Love | Brittany Berger
www.brittanyberger.com

In honor of community managers appreciation day, here's a list of some of their favorite things. Work it into a conversation today.

5 Reasons (Other Than SEO) to Guest Blog - eZanga Articles - eZanga
www.ezanga.com

Matt Cutts, Google's Head of Webspam, made big waves in the content marketing community last week when he published a new blog post titled "

3 Page Title Optimization Tips for Small Business Marketers - eZanga Art...
www.ezanga.com

Every small business marketer should know what page titles are and how they affect your search engine optimization (SEO). Page titles could

14 Reasons for Marketers to Be Excited About 2014 (Part 1) | News | eZan...
www.ezanga.com

We turned to marketers and asked them what had them most excited about their jobs in the new year. Here's what some said.

15 Stats About Data-Driven Marketing | News | eZanga.com
www.ezanga.com

The first step to solving your marketing data problems is picking them apart. A new study by Domo identifies popular data pain points for ma

5 Reasons to Shop Small This Saturday | News | eZanga.com
www.ezanga.com

Skip the Black Friday crowds and craziness. Instead, you should #ShopSmall on Small Business Saturday to support your local community. Here'

What the Modern Marketer Looks Like [Infographic] | News | eZanga.com
www.ezanga.com

Time to kick off your 2014 marketing plans. These are the skills and outlooks you'll need to succeed in fullstack marketing.

3 Reasons to Segment Your Email Marketing Lists | News | eZanga.com
www.ezanga.com

You're customers aren't all the same, so why are you sending them all the same emails? Here's why you should use email marketing segmentatio

Email Marketing + Social Media = A Winning Combination | News | eZanga.com
www.ezanga.com

Digital marketing channels need to be integrated with each other. Bridge the gap between your social media and email marketing with these 6

16 Surprising Small Business Statistics [Infographic] | News | eZanga.com
www.ezanga.com

Starting our countdown to Small Business Saturday, we're taking a look at some statistics about the state of small business over the past fe

3 Post-Hummingbird Content Marketing Techniques | News | eZanga.com
www.ezanga.com

Small business marketers may be complaining, but Google's Hummingbird algorithm can work in their favor. Follow these content marketing step