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Bridget Beckles
42 followers -
Corporate Communication grad. student | Interests: integrated marketing communication & communication strategy for individuals & small organizations
Corporate Communication grad. student | Interests: integrated marketing communication & communication strategy for individuals & small organizations

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Wow. They actually pulled the ad?! Honestly I think that Americans take some things a bit too seriously. :-/
GoDaddy CEO Blake Irving admitted the ad "clearly missed the mark."
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There is this feeling by consumers that advertisers and marketers will say anything to “land a sale”. How then do they convince their audiences that their claims are credible? How do they get their audiences to care about what they are saying?

Check out my blog post:
http://www.bridgetbeckles.com/blog/imagery-that-speaks
Imagery that speaks
Imagery that speaks
bridgetbeckles.com
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This was creative:
Bill Gates ALS Ice Bucket Challenge: http://youtu.be/XS6ysDFTbLU
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What is the expected "end result"? Where does this war lead to? Lives are being lost, for what? 
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