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They should be worried. The people running Detroit Auto aren't very bright and have been failing for more than ten years.

Now the shift is right in front of them and they're just starting to realize how poorly equipped they really are to deal with it.
Brian Whalley's profile photonick turner's profile photoAndrew Laskey's profile photoMatt Rury's profile photo
Says the guy who's been driving his girlfriend's car to work all week...

Here are the issues:

- Most 20 year olds can't afford to buy new cars period. If they're buying a new set of wheels the vast majority are probably going to by used. Used foreign cars have proven to be more popular than used domestic on this segment. New cars also cost a considerable amount more to insure; this on top of already high insurance rates for those under 25.

- Getting a car loan is a lot tougher when you're up to your eyeballs in student loan debt.

- The segment of 20 year olds that DO drive are holding on to their first cars as long as possible. If it ain't broke why by a new one when you don't have the money to anyway?

- Wages for recent grads have NOT kept up with the cost of living.

- Paying MTV a ridiculous amount of money to market research your product for an audience incapable of buying is not going to help US automakers become profitable in this segment. They're better off using that money to lobby congress for tax credits for young domestic car buyers.
None of those things are new though - They don't explain a change that has only happened in the last 5-6 years. The article covers some other possible items though.
Why I don't drive:
-Cars are dangerous: 43,000 deaths in the US annually
-Cars contribute to climate change: 20% of green house gas emissions come from cars in US, second highest sector
-Cars consume about 9 million barrels of oil in the US anually. Dependence on oil will become increasing costly both in dollars and harm to the environment now that we are reaching or have reached global peak oil production.
-Cars contribute to sprawl. When you start planning land use for cars instead of people you get fat, unhappy people. Suburbs, strip malls, big box stores, and parking lot wastelands are what happens when cars come before people. In many parts of the country it is not possible for people to get anywhere without driving. Besides the distances between their home, work, school, and elsewhere there are often not even sidewalks or crosswalks to accomodate pedestrians. What is it about the places that people find most comfortable and inviting? Things are at their scale. Building fronts are along sidewalks so people can window shop. Blocks are divided up into many shops reducing their apparent length. Cars and traffic move at a slower speed. There is open space like markets or plazas for gathering, socializing, or just sitting and relaxing. There are plenty of "third places", things like cafes, bookstores, or bars where people can meet others that isn't their home or work. When all this mixed together you get an environment that is safe and stimulating where people are ecouraged to walk, explore, socialize and as a result be happier and healthier. The world built for cars is anything but this if choose to step out of your car. It's big, fast, isolating, and utimately uncomfortable if not frightening for our monkey brains. You stay in your car, get fat from not moving, and unhappy from not interacting with anyone but your family and coworkers.

I doubt all 20-somethings are like me but thats why I haven't or ever will buy a car. Sorry GM. End of rant. :)
lol at the fact that the previous post I see on here was for a hand held espresso machine for the car