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Brian Vickery
Works at ProKarma
Attended University of Texas at Austin
Lives in Parker, CO
3,729 followers|326,336 views
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Brian Vickery

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Scapegoat your players - or your employees/peers in business - and you are likely to find yourself on the losing end of the scapegoat game!
Brian Shaw personally illustrates the leadership lesson: throw team under bus - get kicked to the curb. Build up teams - do not tear them down...publicly!
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Brian Vickery

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You knew it was happening...here is some research to explain "dark social"
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Brian Vickery

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I'm in the gym every morning, and I still see "The Play" replayed over and over. Yes, the Seahawks lost the game on a questionable call and an outstandingly aggressive and instinctive play by an undrafted rookie.

But it wasn't just about one play. For example, the Seahawks defense allowed Brady to pass for 4 TDs.

FYI, I love the memes that came out of this Super Bowl. And Richard Sherman...you sad, bro?

Just like a football game is rarely lost on just one play, project failures rarely come down to a single incident. It is a bunch of missteps that build up over time.

#SuperBowl   #AgilePM   #ProjectManagement  

http://brianvickery.com/2015/02/02/super-bowl-project-failure-rarely-play/
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Brian Vickery

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As a socially-savvy consumer, and a solution provider for a #SocialListening  tool, I love a post that tells marketers to "start with listening".

Of course, we'd like to help with a little entity extraction, sentiment analysis, analytics...

Post via +Steve Goldner 
Why do marketers engage on social platforms? Why do marketers invest in content marketing? What does it mean for a brand to be interactive? There is an abundance of brand social presence. Why would...
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Brian Vickery

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Definitely an interesting possibility. I liked this quote: “You can have the right data and get the analytics wrong.”

FYI, if you need help managing and developing big data solutions - and putting RIGHT analytics on top of those solutions - then ask me about what ProKarma can do with #bigdata  
by Gil Allouche. Back when big data first came on the scene ...as more and more companies have turned to big data platforms to meet their analytics needs, a significant amount of hype has emerged about what big data can’t do. In fact, many companies, when pressed about failed business strategies are throwing big data under the bus, even though operational issues are really to blame for poor performance. Which begs the question, “Will big data bec...
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Brian Vickery

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"What is new is the availability and power of the tools for collecting, storing and analyzing data."
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Brian Vickery

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I wish I had time to join these - love the "panel", and I especially appreciate this topic.

via +ArCompany 
This week our GenX Think Tank focused on spending and investment habits, and in our research we noted that studies show that compared to Boomers, GenXers tend t
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Brian Vickery

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This should drive you to read the post by +Danny Brown 

"If we really want social to be the place it can be, we need to stop crapping on brands that try to do it right. Otherwise, it won’t be marketers and brands that ruin social media – it’ll be us, the consumer, by turning it solely into a soapbox for the loud and brash bully."
Restrictions on brands by consumers has led to the breakdown of social's potential for true customer satisfaction, and we only have ourselves to blame.
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Ever since I was a kid, I said "restrictions suck"...OK, maybe that was because of a few broken windows and miscellaneous shenanigans?
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Brian Vickery

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OK, I talk about it not coming down to one play...but I still would have run Lynch twice (using the one timeout I had left). I just do not think the Patriots could stop him twice in a row...and might have had 3 shots if time to do a 4th down before clock expires.

I compare the loss to project failures...where they RARELY come down to one mistake. It is usually a culmination of several mistakes - many which could have been avoided or had the risks mitigated.

And check out some of the Instagram pics in the Pulse fAnalytics screenshot below. I was annoyed with Sherman's "2...4...2...4", and now he is immortalized with keeping count of Tom Brady's rings.

http://brianvickery.com/2015/02/02/super-bowl-project-failure-rarely-play/
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Brian Vickery

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Between the NFC Championship game with the Seahawks improbable win against the Packers - and some of the collapses and epic rallies at this year's Australian Open - I have to ask the question...

"Do You Believe You Will Succeed?"

#tennis   #AustralianOpen2015  
Do you BELIEVE you will succeed? This post looks at characteristics of the victors and the vanquished in the 2015 Australian Open and NFC Championship.
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Brian Vickery

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"Analytics is no longer a choice for any operation" - I like that statement! And ProKarma can assist with both the Big Data solution...and the Analytics to make that data accessible to the organization.
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Brian Vickery

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When you work for a company that provides both social listening/analytics AND Big data solutions, this is exciting stuff.

And yes, we all love that personalized experience - and many are willing to compromise privacy in favor of personalization.

Post by +jan gordon 
Humans are hard-wired to respond to personalization. To be relevant, brands have to understand what is important and meaningful to customers as individuals
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People
In his circles
1,686 people
Have him in circles
3,729 people
Peter Godina's profile photo
Jeba Princy's profile photo
Jim McCraigh's profile photo
Abhinav Maheshwari's profile photo
Anita Levesque's profile photo
iQuantum's profile photo
Scott Scowcroft's profile photo
Chandrea Alexander's profile photo
Blake Oberlander's profile photo
Work
Occupation
I am what I need to be: Executive, Data Architect, Social Media Community Manager, Trainer/Teacher, Account Manager
Skills
Executive, Account Manager, Speaking, Teaching/Coaching, Digital/Social Media Strategy, Content Marketing, Social Media Monitoring and Sentiment Analysis, Data Modeling (Transactional and Dimensional), ETL, Universe Design, Report, and Dashboard Development (all with Business Objects), SQL and PL/SQL (primarily against Oracle and SQL Server)
Employment
  • ProKarma
    VP of Enterprise Solutions, 2014 - present
  • Mantis Technology Group
    EVP/GM Rocky Mountain Region, 2001 - 2014
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Parker, CO
Previously
Cuero, TX - Austin, TX - Houston, TX - Greenville, SC - Woodinville, WA
Story
Tagline
Social media monitoring and sentiment analysis - without engagement - is like diagnosing an illness and refusing the cure.
Introduction
I love my wife and two daughters. I am blessed in that I also love my job as a principal and EVP of the Rocky Mountain Region for Mantis Technology Group. I am very excited about our Pulse Analytics and Pulse Athletics SaaS offerings for social media monitoring, sentiment analysis and engagement. Both products are great examples of what Mantis can accomplish for clients with our business analysis, data architecture, software development, business intelligence, and project management services. 

I enjoy teaching. I focus on playing tennis nowadays, but I still love judo and soccer. I root for the Denver Broncos, the Denver Nuggets, and the Texas Longhorns. I graduated UT-Austin. I've discovered that I like to write, so I look forward to your comments on blog posts.
Bragging rights
Been married over 24 years and love my wife more than ever. Very proud of my two daughters (both in college and one is married with one beautiful son and another child on the way). 4.0 tennis player aspiring to get back to 4.5. Shodan in Judo, but hung up my gi to focus more on tennis (including mixed doubles with my wife).
Education
  • University of Texas at Austin
    Mechanical Engineering, 8 - 7
Basic Information
Gender
Male
Other names
Dennis Vickery