Indeed. Charlene's next report will also highlight this.
released a new report on Enterprise Social Networking (ESNs)...it's definitely worth your time to read!
Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation....
Good report, thanks for sharing. I would think that most companies that already have a great internal customer philosophy and atmosphere would more naturally and more easily adopt Enterprise Social Networking than companies that don't understand how to treat their employees. The success or failure of a new "thing" or policy or procedure always rests on the shoulders of the company's leadership. When the CEO is setting the example by her or his actions, then the rest of the team will more readily embrace ESN. In Charlene's excellent Action Plan, this is the most important action step: "Get executives involved," followed by "Design your long-term goals with ESN with purpose" and then metrics and relationship management. All the action steps are important and good ones to follow but the buy-in of the executives has to come first or failure is more likely.
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