I think your question "what do successful customer relationships and experiences look like in social media?" says it all!
I recently had the privilege of presenting at the GDOL Digital Talkfest in Istanbul. Prior to my trip, I met with Capital Magazine for an in-depth interview. They asked some very important questions, questions that you may be pondering now. Not only did I answer them, I over answered them. I did so to help provide clarity and guidance for those seeking substance and not fluff...
The rise of Generation C…and what to do about it · Tweet. April 20, 2012; No Comments. I recently had the privilege of presenting at the GDOL Digital Talkfest in Istanbul. The focus of the event was v...
another great piece Brian. Is it just me but with the focus on Customer Service does it not feel a bit like 'back to the future'? Giving customers what they want, how and when they want it now with a new technology enabler. Engaging with honesty, transparency and respect feels a lot like the way customer service in many industries used to be.
Appreciate the shine you gave to Tyco...we are really making strides in social biz, which in turn is benefitting our culture.
I watched you speak in Istanbul and am still thinking about how you described the customer relationship as a cycle and not a funnel. I find that image very useful. Any insights you can share from your time in Istanbul with regard to Gen-C? Anything going on here in Turkey that caught your attention?
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