It seems that everyone debates whether or not the RFP should die. Whatever side you may take, the RFP is often missing something so critical that it might actually make them matter again…for both sides. In a mobile-first world, brands and agencies need to push for the integration of micro-moments into marketing strategies and hence build them into RFPs/Briefs.
Dear CMOs and Agency Execs: It's Time to Rethink the RFP via @forbes http://www.forbes.com/sites/briansolis/2016/09/07/dear-cmos-and-agency-execs-its-time-to-rethink-the-rfp/#189ebd165f74 … Forbes. Embedded image. Dear CMOs and Agency Execs: It's Time to Rethink the RFP.
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