Profile

Cover photo
Verified name
Brian Solis
Works at Altimeter Group
Lives in San Francisco, CA
75,418 followers|2,875,647 views
AboutPostsPhotosYouTube

Stream

Brian Solis

Shared publicly  - 
 
It seems that everyone debates whether or not the RFP should die. Whatever side you may take, the RFP is often missing something so critical that it might actually make them matter again…for both sides. In a mobile-first world, brands and agencies need to push for the integration of micro-moments into marketing strategies and hence build them into RFPs/Briefs.

Dear CMOs and Agency Execs: It's Time to Rethink the RFP via @forbes http://www.forbes.com/sites/briansolis/2016/09/07/dear-cmos-and-agency-execs-its-time-to-rethink-the-rfp/#189ebd165f74 … Forbes. Embedded image. Dear CMOs and Agency Execs: It's Time to Rethink the RFP.
5
Razu Rahman's profile photoDavid Kutcher's profile photo
2 comments
 
Can you elaborate on why micro moments specifically should be in a RFP? I understand them being part of a proposal pitch, but not part of a rfp.
Add a comment...

Brian Solis

Shared publicly  - 
 
What it's like to be driven by a computer... #selfdrivingcar
As part of my ongoing research on innovation, I've been on a quest to visit as many innovation centers in Silicon Valley and around the hen weorld as possible. Outside of my reports with Capgemini, I'm going to share those experiences with you as they happen. The list already includes Westfield, ...
7
urszula augustyn's profile photo
 
Dziura w glowie depresja krople psychotropowe 10 na zawsze taka diagnoze napisal slynny neurolog z Rawenny Giorgio Buzzi potwierdzila to inna lekarka alessandra spadoni prokurator roberto ceroni zatail dokumenty dostal avans karierowiczy do Boloni a mnie zostawiono na pewna smierc przepisujac krople psychotropowe mysleli ze umre I prawda nie wyjdzie na swiatlo dzienne Bylam u psychiatry Psychiatra nie stwierdzil choroby psychicznej Nadmieniam nie walcze z madrymi lekarzami ani we Wloszech ani w Polsce walcze z tymi co je niszcza przeszlam udar mozgu obu platow potylicznych Niech się dowie caly swiat domagam sie prawdziwego procesu na forum oskarzam o usilowanie morderstwa I odebranie mi czlowieczenstwa 
 ·  Translate
Add a comment...

Brian Solis

Shared publicly  - 
 
Mobile has forever changed the consumer journey, breaking it out into hundreds of what Google refers to as "micro-moments" -- those real-time, intent-driven moments when consumers turn to smartphones to take action on whatever they need or want -- right now.
We live in a mobile-first world, so new metrics are needed to measure how marketers are driving growth, writes Brian Solis.
6
David Kutcher's profile photo
 
+Brian Solis​​ you might enjoy our article on the subject from last September: http://www.confluentforms.com/2015/09/intent-micro-moments-and-meta-moments.html
Add a comment...

Brian Solis

Shared publicly  - 
 
Sharing a special moment from my first trip ever to Montenegro
9
Add a comment...

Brian Solis

Shared publicly  - 
 
Are you leading digital transformation? Here is a new report that explains the 6 stages that companies go through on their journey to digital transformation.

Where are you on the maturity model?
A new report from Altimeter explains the six stages that companies go through on their journey to digital transformation.
4
Add a comment...

Brian Solis

Shared publicly  - 
 
A lot of really helpful insights/stories in here. Hope this helps you!
The importance of technology in marketing continues to grow, and the stakes for those leading the charge to a digital transformation have never been higher. Savvy CIOs can turn the challenge into an opportunity and make their roles indispensable to the business.
6
Add a comment...

Brian Solis

Shared publicly  - 
 
3 questions to ask when rethinking measurement..

In a digital and an increasingly mobile-first world, there are new touch points that are not accounted for using traditional measurement practices. As the customer journey changes, marketers need to invest in growth strategies and metrics to win in these emerging moments of truth.
We live in an era of incredible marketing innovation. While advancements in martech is helping brands reach people in new ways and places, innovation must also shape everything from what we market to how we measure and report success. Without innovation in our approach and measurement, we invest in new [...]
5
Add a comment...

Brian Solis

Shared publicly  - 
 
It is in those trying moments of weakness...insecurity...frustration...anger…uncertainty...when you truly shine.
11
1
Wes Tolbert's profile photo
 
Which 21C were you staying at?

Add a comment...

Brian Solis

Shared publicly  - 
 
We Live in a Mobile-First World, So Metrics Need to Change...

What do you think?
We live in a mobile-first world, so new metrics are needed to measure how marketers are driving growth, writes Brian Solis.
6
Add a comment...

Brian Solis

Shared publicly  - 
 
Sharing highlights from my session on collaborative innovation at the Vision Critical Customer Intelligence Summit
5
1
Add a comment...

Brian Solis

Shared publicly  - 
 
Introducing a Maturity Model To Guide Your Digital Transformation
4
2
PeTeR McnAlly's profile photo
 
It's hard ....take ze environmental situation of ze integration and initiatives into concierge 
Add a comment...

Brian Solis

Shared publicly  - 
 
All the talk about the end of advertising as we knew it isn't just happening -- it's already happened. But is it really so bad that the landscape is changing? 
4
Add a comment...
Story
Tagline
http://en.wikipedia.org/wiki/Brian_Solis | www.briansolis.com | @briansolis
Introduction
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His current book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web. He blogs at www.briansolis.com. You can also follow him on Twitter @briansolis or Facebook
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco, CA
Work
Occupation
Principal
Employment
  • Altimeter Group
    Principle, present
Basic Information
Gender
Male
Other names
briansolis