Quotes from the article:
"Myanmar is a country of farmers. Fifty three million citizens, approximately thirty million of whom are farmers. Many of them are now coming online. Rushing online, really. Because of the military junta, mobile SIM cards in Myanmar have historically been prohibitively expensive. In 2014, the cost of a SIM card dropped from about $2,000 USD to $200 USD and then once again, to $1.50 USD. Mobile shops were swarmed."
"No credit cards. No email addresses. [...] Everyone installs apps using Zapya, an app-sharing app. Makes a local network. Everyone nearby connects to it. Allows groups to send data—apps, videos, music—back and forth without using bandwidth. I take note: All apps hand copies of other apps. No official distribution channels in use."
"But Facebook is most popular? Yes. Everyone wants? Everyone. Do people have email addresses? No. He makes the email addresses. Has a stack of pre-made Facebook accounts at the ready. He pre-installs the app and pre-loads friends. Facebook is for news, he says. Popular now but maybe not popular in six months. But for now, he installs it on every phone."
"The Farmers don’t use their real names (“I used my son’s name,” Farmer fourteen told us. Why? “Because it’s a good name!” he said smiling and patting his 1-year-old son on the head.) They don’t have email addresses and so often don’t know their logins. If they get logged out they have someone—often the village Facebook guru—make them a new account."